Inside the South African Sound Engine: Media & Entertainment Growth
Explore the growth of South African media and entertainment. Learn why Johannesburg is the creative hub and how the Academy of Sound Engineering (ASE) fits in.
Best quote from Inside the South African Sound Engine: Media & Entertainment Growth
The South African media and entertainment sector is actually outperforming global benchmarks; it’s not just growing—it’s absolutely exploding. If you want to break into this space, you have to be in the 'engine room' where up to 85% of all film and television activity happens.
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Frequently Asked Questions
The South African media and entertainment sector is currently outperforming global benchmarks and experiencing significant growth. According to PwC data, the industry's revenue is projected to climb from R289 billion to over R320 billion by 2029. This massive influx of capital makes it an ideal time for professionals to enter the space, as the industry is expanding rapidly across various creative sectors.
Johannesburg, specifically within the Gauteng province, serves as the literal engine room for the country's creative output. It generates approximately half of South Africa's entire creative economy output and hosts up to 85% of all film and television activity. For those looking to start a sound engineering career, Johannesburg is where the high-stakes work and major industry energy are concentrated.
The Academy of Sound Engineering, or ASE, is uniquely positioned for students because it is physically located inside the SABC buildings in Auckland Park. This location allows aspiring sound engineers to study from within the 'belly of the beast' of the South African media landscape. Being situated inside the national broadcaster's facilities provides students with unparalleled proximity to the heart of the professional industry.
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From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
