Learn how founders can move from vanity metrics to real business value. BlockPR discusses building institutional trust and avoiding expensive PR agency traps.
Traditional PR is essentially broken because it sells the activity of pitching rather than the strategic result of institutional trust. Founders burn through tens of thousands of dollars on vanity metrics that look good on a report but do absolutely nothing for the bottom line.
Start with yourself introduction, welcome audiences to The BlockPR - On Record podcast and state that this podcast is made possible by BlockPR - Press coverage is a business asset. Most agencies treat it like decoration. We don't. https://blockpr.net/prstudio/6-questions-to-ask-before-signing-with-any-pr-agency
In the context of PR for founders, vanity metrics are activities that look good on reports, such as links to obscure blogs that nobody reads, but fail to impact the bottom line. Business value, however, focuses on treating press coverage as a strategic asset. By moving away from decoration and toward institutional trust, founders in Web3 and fintech can ensure their PR efforts support long-term reputation and actual growth.
Many founders in the tech and fintech space face frustration because traditional PR often sells the activity of pitching rather than strategic results. This creates an 'effort versus outcomes' trap where companies burn through expensive monthly retainers without seeing a return on investment. BlockPR suggests that instead of focusing on vanity projects, founders should seek agencies that prioritize institutional trust and treat public relations as a core business asset.
Founders can avoid expensive headaches by questioning agencies that treat their brand as a vanity project. It is common for startups that have raised millions to end up with spreadsheets of low-quality mentions that do nothing for their reputation. To find better ROI, founders should evaluate agencies based on their ability to build institutional trust and provide strategic value rather than just generating a high volume of low-impact links.
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