Explore the remarkable journey of LEGO from a Danish carpenter's workshop to the world's largest toy manufacturer, and discover how these precisely engineered plastic bricks became a global cultural phenomenon.
Best quote from Building an Empire, Brick by Brick
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The turnaround came from ruthlessly cutting back to their core. LEGO proved that focus can be the boldest growth strategy by having the courage to be great at something specific rather than mediocre at everything.
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This audio lesson was created by a BeFreed community member
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