Master marketing and sales with a deep dive into Rory Sutherland's Alchemy. Learn behavioral economics to drive lead generation and practice growth.
Best quote from Rory Sutherland's Alchemy: Marketing and Sales Deep Dive
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In most businesses, being rational is just the 'bronze standard' that keeps you from getting fired, but the 'gold standard' is pure magic—and that magic only happens when you stop trying to be so sensible.
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I want to learn some serious marketing, sales, lead generation,onboarding and everything else to grow my practice …specifically I want to learn from Rory Sutherland from his book Alchemy…I only want Alchemy as the source…no other books of his…can you do a solid complete deep dive
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