It Takes What It Takes by Trevor Moawad with Andy Staples

Overview of It Takes What It Takes
Elite mental conditioning coach Trevor Moawad reveals how "neutral thinking" transforms performance. Russell Wilson's secret weapon, this book teaches the mindset behind championship moments. What separates elite performers? Not positive thinking - but the scientifically-backed mental approach that's revolutionizing how athletes and CEOs handle pressure.
About its author - Trevor Moawad with Andy Staples
Trevor Moawad (1973–2021) was an acclaimed mental conditioning coach and coauthor of It Takes What It Takes: Lessons from a Lifetime of Winning. He specialized in optimizing elite performance through neuroscience-backed strategies.
With coauthor Andy Staples, a veteran sports journalist and former Sports Illustrated writer, this motivational work distills Moawad’s "neutral thinking" philosophy. This philosophy was used by NFL stars like Russell Wilson, NCAA championship coaches, and U.S. Special Operations teams.
In 2017, Sports Illustrated recognized Moawad as one of the "Sports World’s Best Brain Trainer." He cofounded Limitless Minds and advised across MLB, NBA, and UFC. Staples brought insider perspectives from more than 15 years covering college football.
The book’s performance psychology framework—featured in ESPN’s QB2QB series and the Garage to Goliath podcast—remains foundational for coaches and executives mastering decision-making under pressure. Moawad’s methodologies continue shaping champions, with his playbook adopted by 8 national championship teams and military leadership programs.
Key Takeaways of It Takes What It Takes
- Neutral thinking replaces positivity with judgment-free fact-based responses.
- Elite performers succeed by focusing only on controllable variables.
- Visualize execution over outcomes to build pressure-proof mental resilience.
- Past failures aren’t predictive if you refuse to dwell on them.
- Champions behave as if they have no choice but to act.
- Eliminate “what if” negativity by grounding decisions in current reality.
- Detailed planning neutralizes anxiety by converting uncertainty into action steps.
- Success hinges on managing reactions, not avoiding difficult circumstances.
- Neutral thinkers outperform optimists in high-stakes decision-making scenarios.
- Self-leadership precedes team leadership—master your mindset before guiding others.