Learning plan cover

Understand marketing

LEARNING PLAN

Understand marketing

This learning plan is essential for anyone looking to build or advance their marketing career in today's competitive landscape. Whether you're an entrepreneur launching a product, a professional transitioning into marketing, or a marketer seeking to update your skills with modern digital strategies, this comprehensive curriculum covers both timeless principles and contemporary tactics. By combining foundational strategy with consumer psychology and digital growth techniques, you'll gain the complete skill set needed to drive real business results.

ByCommunity User
2 h 12 m
12 coursesUpdated 5 days ago
The 1-Page Marketing PlanWe’re All MarketersThe Marketing Paradox That's Keeping You Small12 sources

How This Learning Plan Was Made

This plan was crafted by BeFreed’s proprietary AI to help you learn Understand marketing with ease. It is curated from in-depth research on the topic and structured around the most effective learning journeys proven by BeFreed users.

Each episode delivers bite-sized, high-impact lessons distilled from world-class sources — bestselling books, research papers, and expert insights. Together, they form a sophisticated yet accessible path to mastering Understand marketing.

What You'll Learn

  • Master core marketing principles and develop strategic thinking to create effective marketing campaigns
  • Learn positioning and branding techniques to differentiate your products and build memorable brands
  • Gain practical skills in digital marketing channels, growth hacking, and customer acquisition strategies
  • Understand consumer psychology and the neuroscience behind purchasing decisions
  • Apply persuasion principles and psychological triggers to influence buyer behavior
  • Build a comprehensive marketing toolkit spanning traditional fundamentals to cutting-edge digital tactics

Build a solid foundation in marketing fundamentals, learning how to create simple yet powerful strategies and understand what truly drives marketing success.

The 1-Page Marketing Plan cover
The 1-Page Marketing Plan

Simplify and strengthen your marketing strategy.

8 m
We’re All Marketers cover
We’re All Marketers

Learn 20 essential marketing principles to promote yourself and your business effectively in the digital age.

8 m
podcast cover
Lean MarketingUnMarketingThe One Week Marketing Plan
3 sources
The Marketing Paradox That's Keeping You Small

Discover why traditional marketing feels wrong and what actually works. Learn how to build sustainable marketing systems using lean principles that create genuine value and transform strangers into advocates.

11 m

Master the art of making your brand unforgettable by learning how to position products in consumers' minds and build brands that stand out from the competition.

Positioning: The Battle for Your Mind cover
Positioning: The Battle for Your Mind

Master the art of branding by positioning your product in consumers' minds.

8 m
Ogilvy on Advertising cover
Ogilvy on Advertising

A candid masterclass in effective advertising from an industry legend, packed with timeless insights and practical wisdom.

9 m
podcast cover
source 1source 2source 3Brand Identity: What It Is and How to Build One - Investopedia
6 sources
Brand Identity Masterclass: From Basics to Expert

Learn why some brands charge 40% more for identical products and people happily pay it. A complete journey from simple concepts to expert-level brand strategy insights.

11 m

Discover modern growth tactics and digital marketing channels that drive real results, from growth hacking strategies to proven customer acquisition frameworks.

Traction cover
Traction

A practical guide for entrepreneurs to gain traction and grow their startups using 19 proven customer acquisition channels.

8 m
Growth Hacker Marketing cover
Growth Hacker Marketing

Revolutionize marketing with data-driven, scalable strategies.

9 m
podcast cover
source 1source 2source 3Components of a Digital Marketing Strategy | Essential Guide
6 sources
Digital Marketing Mastery: From Strategy to Success

Lena and Eli break down the complex world of digital marketing into actionable strategies. Learn how to build buyer personas, integrate SEO with content, leverage social media effectively, and measure what matters for sustainable business growth.

19 m

Unlock the science behind why people buy by understanding consumer behavior, psychological triggers, and the neuroscience of marketing that drives purchasing decisions.

Why We Buy cover
Why We Buy

Shopping science decoded: how subtle changes trigger consumer behavior

9 m
Cashvertising cover
Cashvertising

Master the psychology of advertising to boost sales. Learn 100+ secrets from top agencies to sell anything effectively.

9 m
podcast cover
source 1source 2source 3source 4
6 sources
Master Negotiation and Influence: Psychology of Persuasion

Unlock the hidden psychology behind every human interaction. Learn science-backed techniques from top researchers to negotiate better outcomes, build stronger relationships, and ethically influence others in both professional and personal settings.

23 m

Users also liked

Master marketing,SEO & wealth-building skills

Master marketing,SEO & wealth-building skills

LEARNING PLAN

Master marketing,SEO & wealth-building skills

This comprehensive learning plan is essential for entrepreneurs, aspiring business owners, and professionals seeking to build profitable ventures and achieve financial independence. It bridges the gap between marketing execution and business strategy, providing a complete roadmap from attracting customers to building lasting wealth. Whether you're launching your first business or scaling an existing one, this curriculum delivers the practical skills and financial literacy needed to succeed in today's digital economy.

2 h 9 m4 Sections
Master psychology & marketing

Master psychology & marketing

LEARNING PLAN

Master psychology & marketing

This learning plan bridges the gap between human psychology and effective marketing, equipping you with scientific frameworks to understand why people buy and how to ethically influence their decisions. It's ideal for marketers, entrepreneurs, business leaders, and sales professionals who want to move beyond guesswork and create strategies grounded in behavioral science. Whether you're building a brand, launching products, or optimizing customer experiences, these skills will give you a decisive competitive advantage.

2 h 11 m4 Sections
Master in-depth digital marketing campaigns

Master in-depth digital marketing campaigns

LEARNING PLAN

Master in-depth digital marketing campaigns

This comprehensive digital marketing plan is designed for professionals and entrepreneurs who need practical, implementation-ready skills rather than surface-level overviews. It's ideal for marketing coordinators transitioning to specialist roles, business owners managing their own growth, or career changers seeking in-demand skills with immediate market value.

2 h 2 m4 Sections
Marketingpsychologie lernen

Marketingpsychologie lernen

LEARNING PLAN

Marketingpsychologie lernen

This learning plan is essential for marketers, business owners, and communication professionals who want to move beyond surface-level tactics and understand the deep psychological mechanisms that truly influence buying decisions. By combining consumer psychology, behavioral economics, and neuroscience, learners will gain a comprehensive toolkit to create more effective, ethically persuasive marketing campaigns that align with how humans actually think and make choices.

2 h 1 m4 Sections
Build & sell viral consumer products in US

Build & sell viral consumer products in US

LEARNING PLAN

Build & sell viral consumer products in US

This learning plan is essential for aspiring entrepreneurs, product managers, and marketers who want to launch successful consumer products in the highly competitive US market. It combines product development fundamentals with modern growth strategies, providing a complete roadmap from initial idea validation through scaling to market dominance. Perfect for those who want to avoid common startup pitfalls and build products that customers genuinely love and share.

2 h 23 m4 Sections
Learn science, history, sales & management

Learn science, history, sales & management

LEARNING PLAN

Learn science, history, sales & management

This comprehensive learning plan bridges intellectual curiosity with practical business skills, making it ideal for professionals seeking to combine broader contextual thinking with leadership capabilities. Whether you're transitioning into management, looking to strengthen your sales effectiveness, or wanting to understand the bigger picture behind human progress and decision-making, this path provides both the knowledge foundation and actionable skills needed for career advancement.

2 h 8 m4 Sections
Build entrepreneurial mindset & communication

Build entrepreneurial mindset & communication

LEARNING PLAN

Build entrepreneurial mindset & communication

This comprehensive learning plan is designed for aspiring entrepreneurs, intrapreneurs, and professionals looking to break free from limiting mindsets and develop the skills needed to create value in today's dynamic economy. Whether you're planning to launch your own venture, drive innovation within an organization, or simply think more strategically about growth and opportunity, this curriculum provides the mental frameworks, communication tools, and practical business knowledge to turn ideas into reality.

2 h 34 m4 Sections
design

design

LEARNING PLAN

design

This comprehensive design learning path transforms beginners into strategic design practitioners by covering the full spectrum from foundational principles to advanced leadership skills. It's ideal for aspiring designers, product managers, entrepreneurs, and creative professionals who want to create user-centered solutions and drive innovation in their organizations. The curriculum bridges creative and strategic thinking, preparing learners to tackle modern design challenges in an AI-augmented world.

1 h 51 m4 Sections

From Columbia University alumni built in San Francisco

BeFreed Brings Together A Global Community Of 200,000+ Curious Minds

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

See More Stories?

How people are talking about BeFreed across the web
Start your learning journey, now