
Nobel laureate Alvin Roth reveals how invisible "matching markets" shape our lives - from school admissions to organ transplants. His revolutionary algorithms have saved countless lives through kidney exchanges, proving economic theory isn't just theoretical. What hidden forces are determining your fate right now?
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Imagine you need a kidney transplant. Your sister volunteers to donate, but tests reveal she's incompatible with your blood type. In the traditional system, you'd remain on a waiting list while your sister's kidney goes unused. This life-or-death scenario reveals a profound truth: many of our most important "markets" aren't about money at all. They're about matching - finding the right connections between people, resources, and opportunities. Nobel Prize winner Alvin Roth revolutionized economics by showing that markets aren't just places where prices determine outcomes. They're sophisticated matching mechanisms where both sides must choose each other, and their design can literally mean the difference between life and death. Markets shape nearly every aspect of our lives - from finding a spouse to getting into college, securing a job, or receiving medical care. Yet most of us never see the hidden rules determining who gets what and why. When these systems fail, the solution isn't simply adjusting prices or increasing supply. It requires reimagining the architecture of exchange itself. By understanding these principles, we gain insight into why some markets thrive while others collapse, and how thoughtful design can create opportunities where none existed before.
Who Gets What - And Why의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Who Gets What - And Why을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Who Gets What - And Why을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Who Gets What - And Why 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.