
"Scarcity" reveals why having too little reshapes our minds, decisions, and lives. Challenging conventional wisdom that failure causes poverty, Mullainathan and Shafir argue the reverse: scarcity itself creates failure. What if your empty wallet is actually emptying your mental bandwidth?
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Picture a firefighter racing toward an emergency, mind laser-focused on equipment checks and rescue protocols. Yet in this heightened state of readiness, 79% forget one critical safety measure: buckling their seatbelt. Vehicle accidents are the second leading cause of firefighter deaths, but when the alarm sounds, this simple act vanishes from awareness. This isn't carelessness-it's the paradox of scarcity at work. Whether you're racing against a deadline, stretching your last twenty dollars until payday, or a dieter obsessing over forbidden chocolate cake, you're experiencing the same psychological force. Scarcity-having too little of what you need-doesn't just limit resources. It fundamentally rewires how your brain processes information, makes decisions, and perceives the world. This insight explains puzzles that have baffled economists and psychologists for decades: Why do the busiest people keep taking on more? Why do smart people make shortsighted financial choices? Why does poverty seem to perpetuate itself regardless of individual talent or effort?
Scarcity의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Scarcity을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Scarcity을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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