Traction by Gabriel Weinberg & Justin Mares Summary
Overview of Traction
Struggling to find customers? "Traction" reveals DuckDuckGo founder's proven Bullseye Framework for explosive startup growth. Endorsed by Asana co-founder Dustin Moskovitz, it's the rare business book that balances product development with customer acquisition - the legendary "50% rule" that transformed countless startups.
Similar books to Traction
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핵심 내용
The One Thing Most Startups Get Fatally Wrong
What if the reason your brilliant product is failing has nothing to do with the product itself? Across Silicon Valley and startup hubs worldwide, a quiet epidemic is killing nine out of ten new ventures. It's not bad code, poor design, or lack of funding. It's something far simpler and more insidious: founders spend months perfecting their product in isolation, then wonder why nobody shows up. The harsh truth? Building something great means nothing if you can't get it into customers' hands. Traction-quantitative evidence that people actually want what you're selling-separates thriving businesses from forgotten dreams. When Dropbox, Airbnb, and Slack launched, they didn't just build exceptional products. They mastered distribution early, which catalyzed their explosive growth. Most founders fall into what's called "The Product Trap"-the seductive belief that an excellent product will naturally attract customers. This leads to a dangerous imbalance: eighty percent of time on development, twenty percent on getting customers. The counterintuitive solution? Flip that ratio. Dedicate half your time to building and half to traction. This feels wrong at first. Won't splitting focus slow you down? Actually, it accelerates your path to success. Consider Marketo, which built a pipeline of 14,000 interested buyers before their product even existed through content marketing and SEO. Buffer grew an email list of 100,000 potential users while still coding their app. This parallel approach provides invaluable feedback that shapes your product while simultaneously building your customer base. You're not just creating something people might want-you're discovering what they actually need and ensuring they know about it when you launch. This distinction makes all the difference.
Nineteen Paths to Growth and How to Choose Yours
The Bullseye Framework: Your Systematic Path to Traction
Testing Your Way to Explosive Growth
Engineering Your Marketing: Building Tools That Sell
Building Communities That Build Your Business
Your Traction Roadmap: From Theory to Reality
빠른 요약 모드 - Traction 요약을 8분 만에 읽거나 듣기
Traction의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
플래시 카드 모드 - Traction에서 엄선한 6가지 핵심 인사이트
Traction을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.
재미있게 모드 - Traction의 교훈을 20분 스토리로
생생한 스토리텔링을 통해 Traction을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
개인화 모드 - Traction 요약을 0분 만에 읽거나 듣기
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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