Growth IQ by Tiffani Bova Summary
Overview of Growth IQ
Tiffani Bova's Wall Street Journal bestseller reveals ten growth paths that transformed companies like Apple and Marvel. Translated into 12 languages and featuring 32+ case studies, this Thinkers50-nominated framework answers the question: Why do some growth strategies succeed while others spectacularly fail?
Similar books to Growth IQ
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핵심 내용
Beyond the Silver Bullet: Navigating Business Growth
In 1997, when Netflix founder Reed Hastings returned "Apollo 13" to Blockbuster and faced a $40 late fee, he didn't just get annoyed-he got inspired. That moment of frustration sparked an idea that would eventually topple a video rental empire. This story perfectly captures the essence of Tiffani Bova's "Growth IQ": sustainable business growth rarely comes from a single brilliant move but emerges from understanding the complex interplay of strategies, timing, and market context. As 87% of companies eventually hit growth stalls, with only a quarter recovering to previous rates, the search for sustainable growth has become the most persistent challenge executives face worldwide. Why do so many businesses fail at growth? The answer is deceptively simple-they're looking for that one magical solution, the silver bullet that will transform their trajectory overnight. This quest is fundamentally misguided. Even resource-rich giants like IBM can experience extended decline (twenty-two consecutive quarters of revenue drops) when they misunderstand this truth. As Bill Gates wisely noted, "Success is a lousy teacher. It seduces smart people into thinking they can't lose." Companies maintaining a business-as-usual attitude fail to recognize that customers, industries, and technologies constantly evolve, requiring continuous adaptation.
The Three C's of Growth: Context, Combination, Sequence
Customer Experience: The Non-Negotiable Growth Foundation
Mining Gold in Your Backyard: The Power of Existing Customers
Innovation That Matters: Products That Solve Real Problems
The Timing Imperative: Knowing When to Jump
빠른 요약 모드 - Growth IQ 요약을 9분 만에 읽거나 듣기
Growth IQ의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
플래시 카드 모드 - Growth IQ에서 엄선한 8가지 핵심 인사이트
Growth IQ을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.
재미있게 모드 - Growth IQ의 교훈을 21분 스토리로
생생한 스토리텔링을 통해 Growth IQ을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
개인화 모드 - Growth IQ 요약을 0분 만에 읽거나 듣기
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
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샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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