Startup Growth Engines by Sean Ellis Summary
Overview of Startup Growth Engines
Coined "growth hacking," Sean Ellis reveals how Uber and GitHub achieved explosive success through data-driven experimentation. The bible for modern startups that's reshaped Silicon Valley's approach to scaling - what took Facebook years can now happen in months.
Similar books to Startup Growth Engines
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핵심 내용
When Growth Becomes the Product Itself
What if the fastest-growing companies in history didn't succeed because of their marketing, but because they made growth inseparable from the product experience? In 2010, a term emerged that would redefine how startups scale: growth hacking. Companies like Dropbox, Airbnb, and GitHub didn't buy their way to billion-dollar valuations through advertising blitzes. Instead, they engineered self-perpetuating systems where every user interaction fueled exponential expansion. These weren't marketing campaigns-they were growth engines built into the DNA of the product itself, creating astronomical value with minimal traditional spend. There's a crucial difference between products people use occasionally and those they genuinely can't live without. Yelp transformed from just another review site into a verb-"Let me Yelp it"-by creating something users genuinely needed: trusted local business information wrapped in authentic community. By 2013, they'd amassed 47 million reviews with 117 million monthly visitors, crushing established competitors. The secret? They identified their "aha moment"-that instant when users truly grasp a product's value. Facebook discovered theirs was connecting with seven friends in ten days. Dropbox found it when users placed their first file in a shared folder. Once identified, everything gets optimized to drive users toward this magical threshold as quickly as possible. This obsessive focus on the must-have moment separates products that fade from those that become indispensable parts of daily life.
The Social Alchemy of Community-Driven Expansion
The Patient Path from Free to Forever Customer
Engineering Virality Through Strategic Design
When Your Product Becomes Your Best Advertisement
The Culture That Compounds Success Over Time
Your Turn to Build Something Unstoppable
빠른 요약 모드 - Startup Growth Engines 요약을 9분 만에 읽거나 듣기
Startup Growth Engines의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
플래시 카드 모드 - Startup Growth Engines에서 엄선한 5가지 핵심 인사이트
Startup Growth Engines을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.
재미있게 모드 - Startup Growth Engines의 교훈을 23분 스토리로
생생한 스토리텔링을 통해 Startup Growth Engines을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
개인화 모드 - Startup Growth Engines 요약을 0분 만에 읽거나 듣기
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"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
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샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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