
Unlock the revolutionary problem-solving toolkit from the Freakonomics masterminds. This New York Times bestseller teaches you to think like a child, understand incentives, and embrace quitting. Beloved by business leaders for its counterintuitive wisdom that transforms complex problems into solvable puzzles.
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지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Ever notice how the most educated people sometimes hold the most extreme views? A fascinating study revealed that individuals with higher scientific literacy weren't more moderate about climate change-they were actually more likely to hold extreme positions in either direction. This counterintuitive finding exposes a fundamental flaw in how we think: intelligence doesn't protect us from bias; it often amplifies it. We use our smarts to defend what we already believe rather than discover what's actually true. The real barrier to clear thinking isn't lack of knowledge-it's our inability to say three simple words: "I don't know." We confuse facts (scientifically verifiable truths) with beliefs (things we hold true without easy verification). This distinction becomes stark when examining how 84.5% of Maltese believe in the devil compared to just 9.1% of Latvians, or how expert predictions routinely fail. Political forecasters in Philip Tetlock's 20-year study performed barely better than "dart-throwing chimps," achieving 47.4% accuracy. Even Nobel laureate Paul Krugman embarrassingly claimed "the Internet's impact on the economy has been no greater than the fax machine's." Why do brilliant people make such terrible predictions? Because the personal cost of saying "I don't know" exceeds the cost of being wrong. When Harold Camping predicted the world would end in May 2011, causing widespread panic, he faced zero consequences when his prophecy failed. Bold predictions bring huge rewards if correct, while failures are quickly forgotten.
Think Like a Freak의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Think Like a Freak을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Think Like a Freak을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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