
How Uber and Airbnb revolutionized industries without owning cars or hotels. Brad Stone's detective-like narrative reveals the ruthless disruption, bizarre work cultures, and regulatory battles that transformed Silicon Valley. As Ken Auletta notes, it reads like "the ruthless murder of traditional businesses."
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Picture San Francisco in 2007: the iPhone had just launched, Facebook was still college-only, and two separate groups of entrepreneurs were about to accidentally create the fastest-growing companies in history. One team was so broke they survived on leftover cereal they'd designed themselves. The other was led by a guy who'd just sold his previous startup for $75 million but couldn't get a cab on a rainy night. These weren't your typical Silicon Valley success stories - no Ivy League pedigrees or trust funds here. What they had instead was something far more valuable: an almost delusional refusal to accept that the world couldn't work differently. When Brian Chesky moved to San Francisco, he was chasing a dream inspired by Walt Disney's leap to Hollywood. Instead, he found himself broke, sleeping on an air mattress, and wondering how to pay rent. During a design conference when hotels were fully booked, he and roommate Joe Gebbia had a wild idea: rent out air mattresses in their apartment and make breakfast for guests. They called it "Air Bed and Breakfast." Three people actually showed up and paid $80 each. Meanwhile, Garrett Camp was solving a different problem: San Francisco's abysmal taxi service. After selling StumbleUpon for $75 million, Camp could afford any ride he wanted - except he couldn't actually get one. His vision was simple: "everyone's private driver" summoned through your phone. He recruited his friend Travis Kalanick, another successful entrepreneur, to help build it. Uber and Airbnb didn't just build apps; they rewired how we think about ownership, trust, and what it means to share resources with strangers.
The Upstarts의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
The Upstarts을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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