What is *The Suggestible Brain* by Amir Raz about?

*The Suggestible Brain* explores how suggestion shapes perceptions, behaviors, and physiological responses through cognitive neuroscience. Amir Raz blends research on placebos, hypnosis, and magic to reveal how environmental cues and societal narratives rewire our brains. Key themes include combating misinformation, improving health outcomes, and leveraging suggestion for positive change.

Who should read *The Suggestible Brain*?

This book suits psychology enthusiasts, professionals in neuroscience or criminology, and readers interested in behavioral science. Its accessible style appeals to those exploring mindset shifts, memory reliability, or ethical influence tactics. Critics note its value for book clubs due to provocative debates about antidepressants and societal manipulation.

Is *The Suggestible Brain* worth reading?

Yes—it offers actionable insights into harnessing suggestion for personal and societal benefit. While some critique its skeptical stance on SSRIs, the book’s interdisciplinary approach (linking magic tricks to brain scans) provides fresh perspectives on autopilot behaviors and conscious control.

How does suggestibility impact decision-making?

Suggestibility alters choices by priming subconscious associations—from placebo-driven pain relief to misinformation shaping beliefs. Raz argues that recognizing these mental shortcuts helps individuals resist manipulation and intentionally reprogram habits.

What are the main criticisms of *The Suggestible Brain*?

Some reviewers dispute Raz’s dismissal of antidepressants, citing insufficient evidence. Others find the later chapters overly speculative compared to the neuroscience-heavy opening. Despite this, the book is praised for challenging conventional views on free will and automaticity.

How does *The Suggestible Brain* apply to everyday life?

- Health: Leverage placebo-like effects to enhance treatment outcomes. - Workplace: Use framing and priming to foster productivity. - Relationships: Recognize how subtle cues shape trust and communication

What evolutionary role does suggestibility play?

Raz posits that suggestibility evolved as a survival trait, enabling rapid social learning and group cohesion. However, modern misinformation exploits this vulnerability, requiring conscious effort to discern truth.

How does Amir Raz’s background inform *The Suggestible Brain*?

A cognitive neuroscientist and McGill/Cornell alum, Raz merges 20+ years of brain research with stage magic experience. His work on attention, placebos, and hypnosis grounds the book’s claims in peer-reviewed studies.

암시하는 뇌 요약

의사결정의 과학과 마법: 우리가 마음을 정하는 방법

아미르 라즈

3.65(109 Reviews)

암시하는 뇌 요약 개요

신경과학자이자 전직 마술사인 아미르 라즈(Amir Raz) 박사의 저서 "암시하는 뇌(The Suggestible Brain)"를 통해 암시가 어떻게 당신의 현실을 조작하는지 발견해 보세요. 우리는 왜 가짜 뉴스를 믿을까요? 암시가 어떻게 우울증을 치료할 수 있을까요? 이 놀라운 탐구는 우리 모두가 생각보다 왜 암시에 더 취약한지에 대한 과학적 원리를 밝혀냅니다.

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1장

The Suggestible Mind: How Our Brains Shape Our Reality

Have you ever wondered why expensive wine tastes better, even when it's actually cheap wine in a fancy bottle? Or why a sugar pill can relieve chronic pain when labeled as medicine? As a teenage magician in the 1980s, I witnessed firsthand how suggestion shapes perception when I orchestrated an elaborate illusion involving a planted "heckler" who became emotionally overwhelmed during my performance. Despite my explicit disclaimers that I was merely an entertainer, audience members would still seek my guidance on life decisions, convinced of my supernatural abilities. This experience launched my journey from stage magic to neuroscience, where I've spent decades researching how our suggestible minds transform expectations into physical reality. The truth is, everyone is suggestible-not because we're weak-minded, but because suggestibility serves evolutionary advantages. Understanding how suggestion operates reveals the fragility of truth itself and equips us to navigate a world where advertisers, politicians, and digital platforms constantly shape our perceptions.

2장

The Evolutionary Power of Suggestion

Suggestibility isn't a flaw in human cognition but a sophisticated feature that evolved for compelling evolutionary advantages. Throughout our species' history, suggestion provided several key survival and social benefits that helped shape human development. It facilitated rapid communication and learning within social groups, enabling knowledge transfer even before the development of complex spoken language. From a clinical perspective, suggestion plays a fundamental role in healing processes-the trust relationship between patient and healer can demonstrably improve survival outcomes through complex physiological pathways involving immune response, stress reduction, and neurochemical changes that researchers are only beginning to fully comprehend. Perhaps most importantly, suggestions serve as a primary mechanism for transmitting ideas, beliefs, and behaviors across generations through culture. This cultural transmission creates an evolutionary dynamic that operates orders of magnitude more quickly than genetic changes. While humans continue to evolve anatomically (exemplified by the increasing prevalence of the median artery in adults and changes in jaw structure due to dietary shifts), cultural evolution now drives human development at a pace that biological evolution simply cannot match. For instance, technological adaptations to climate change can occur within years, while genetic adaptations might take thousands of generations. Today, cultural factors rather than purely biological ones serve as the primary vectors for evolutionary change. Suggestion and suggestibility allow humans to adjust rapidly to social trends and cultural shifts, providing unprecedented adaptability that genetic evolution alone cannot achieve. Beyond natural and sexual selection, social relationships form a third critical evolutionary force, with suggestion serving as a "lubricant" for effective cooperation. This is evident in how quickly human societies can adopt new technologies, change social norms, or respond to environmental challenges through collective action. Unlike beavers who instinctively build dams or birds who construct identical nests generation after generation, humans construct infinitely variable niches through cultural knowledge and suggestions. The "Let's Build" concept marks a crucial evolutionary inflection point, with modern children effortlessly accomplishing with Legos what our ancestors couldn't imagine. This capacity for transmitted learning extends far beyond simple tool use - it encompasses complex social structures, technological innovation, and artistic expression. Throughout evolution, cultures and religions have strategically leveraged human suggestibility through practices like contemplative rituals, prayer, fasting, and psychedelics-potentially enhancing healing and social cohesion through increased suggestibility states. No human, regardless of education level, cultural background, or intellectual capacity, is completely immune to suggestibility. It's fundamentally woven into the fabric of our social existence, allowing us to learn from others' experiences without having to experience everything firsthand-a crucial advantage that has enabled our species' rapid adaptation to diverse environments across the globe. This shared susceptibility to suggestion has enabled the development of complex societies, educational systems, and cultural traditions that define human civilization.

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암시하는 뇌 요약의 각 단어가 오디오에 맞춰 실시간으로 강조되어 편하게 따라 읽을 수 있습니다.

3장

The Magician's Toolkit: How Suggestion Creates Reality

As a young performer, I discovered the power of suggestion through increasingly sophisticated techniques. I began with simple suggestions like tricking people about Kentucky's capital, convincing them it was Louisville rather than Frankfort through confident assertion. This early experiment taught me how readily people accept authoritative statements without question. I then refined my approach with card tricks that subtly directed choices through "mental contamination" - a technique where I would deliberately point out certain cards to reduce the likelihood they'd be chosen, making one specific card the only "pristine" choice. This technique works because proper timing, confidence, and calculated gesticulations create an illusion of free choice while actually constraining it through psychological priming. In my teens, I discovered hypnosis through a "little red booklet" found in a magic shop. I was amazed how my friends, armed with just basic scripts and theatrical confidence, could perform successful hypnosis shows with minimal knowledge. Initially skeptical, I questioned whether volunteers were simply playing along until I read about Nobel physicist Richard Feynman's documented experiences with hypnosis. Feynman, a notoriously analytical mind, described feeling compelled to walk around a room despite actively trying to resist the suggestion. In another instance, he felt no pain from a match burn that left a physical blister - a powerful demonstration that suggestion could override even basic physical sensations. I witnessed a fascinating demonstration by a Russian hypnotist whose translator - a man with absolutely no hypnosis training - inadvertently became the one hypnotizing the audience simply by translating utterances. The audience responded more strongly to the translator's words than the hypnotist's original Russian statements. This revealed that suggestion's power lies not in technical expertise but in perceived authority and the audience's expectations. Highly susceptible individuals can experience remarkable phenomena under hypnotic suggestion - from vivid hallucinations and selective amnesia to complete pain control, dramatic mood changes, and even partial paralysis of limbs. Today, standardized measures developed at Harvard and Stanford allow us to quickly determine hypnotizability on a scale from low to high. These tests reveal that hypnotic susceptibility scales actually index everyday suggestibility - our general tendency to be influenced by suggestions in daily life. Research shows that suggestibility appears remarkably stable across our lifetimes - almost like a psychological fingerprint - yet identifying its correlates has proven notoriously difficult. Neither intelligence, personality type, nor other common psychological measures reliably predict suggestibility. Cultural factors significantly impact measurement accuracy, as I discovered when conducting comparative studies between students in Singapore and UCLA. The Singaporean students appeared universally highly suggestible, scoring dramatically higher than Western norms. However, this wasn't because they were actually more susceptible; rather, their cultural emphasis on respect and deference made them reluctant to report negative results to a visiting professor. This cultural bias highlighted the importance of considering social context in suggestibility research. Despite these methodological challenges, measuring suggestibility yields valuable information that can increase diagnostic accuracy and treatment efficacy across various fields. Highly suggestible individuals often benefit from therapeutic interventions that would prove ineffective for less suggestible people, particularly in pain management and anxiety treatment. Professionals regularly leverage "situational suggestibility" in their work - lawyers carefully phrase questions to entrap suggestible witnesses, clinical psychologists use suggestion to benefit patients in therapy, and stage hypnotists develop rapid techniques to identify the most suggestible audience volunteers for their performances.

4장

When Perception Becomes Physical Reality

The power of suggestion extends beyond mere perception-it can actually transform our physical reality. Consider an experiment where researchers gave participants identical milkshakes but with different labels. Those drinking what they thought was a high-calorie "Indulgent" shake experienced decreased levels of ghrelin (the hunger hormone), while those drinking the supposedly low-calorie "Sensible" shake showed no hormonal change-despite both shakes being identical. These findings challenge the simplistic "calories in/calories out" model of dieting, suggesting our mindsets about food matter significantly. My informal wine experiment with medical professionals demonstrated similar effects. When white wine was dyed red with tasteless food coloring, participants described it using red wine terminology like "raspberry" and "cherry" rather than the white wine descriptors like "floral" and "honey" they'd used before. This visual dominance occurs because evolution prioritized vision (processing in 40 milliseconds) over taste and smell (400 milliseconds). Suggestion similarly affects alcohol's impact. A retired McGill colleague once sold non-alcoholic "near beer" at football games when prohibited from selling real alcohol, yet customers displayed intoxication symptoms. Research shows that social drinkers who received tonic water but believed they'd consumed vodka behaved as if drunk-a "Think-Drink" effect where beliefs shape behavior. As a former magician turned neurologist, I've applied theatrical elements ethically in medicine. When a clinical neurologist failed to provoke a seizure in Vero, a patient with suspected nonepileptic seizures, I stepped in with theatrical flair. By manipulating the saline infusion and pointing excitedly at her EEG, I successfully triggered her seizure, confirming the psychological nature of her condition. Similarly, I created a theatrical intervention for Simon, a twelve-year-old with treatment-resistant Tourette's syndrome who had exhausted conventional treatments. Using discarded medical equipment to build a fake "Tic Detector" and "Tic Deflector," I convinced Simon these machines could detect and eliminate his tics before they manifested. Remarkably, Simon sat tic-free for thirty minutes-something no medication had accomplished without side effects. These phenomena of "suggestible physiology" operate through dissociation and absorption-psychological constructs where one becomes detached from normal experience or deeply immersed in mental imagery. The mental "broth" of expectation, motivation, attention, concentration, dissociation, and absorption proves remarkably powerful in driving physiological responses, showing how top-down mental processes can profoundly influence bottom-up biological functions.

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5장

The Clinical Power of Suggestion

The power of suggestion extends beyond laboratory settings into clinical practice, where it can both diagnose and treat various conditions. At the Department of Epileptology in Bonn, Germany, clinicians employ controversial provocation tests to distinguish between epileptic and psychogenic non-epileptic seizures (PNES). While most epilepsy centers use techniques like sleep deprivation or flashing lights to induce seizures during monitoring, this facility goes further by administering sham substances with explicit suggestions that they will trigger seizures. Though ethically contentious and largely abandoned in the litigious US, these tests serve a crucial purpose: accurately diagnosing patients who might otherwise receive inappropriate treatment. Many PNES patients unnecessarily take antiepileptic drugs for years, which may worsen their condition. The distinction between epileptic and psychogenic seizures illustrates our medical system's bias toward bottom-up explanations (genes, sensory input) over top-down influences (expectations, cultural factors). In the late 1800s, Dr. J. Noland Mackenzie demonstrated suggestion's power over physical symptoms when he induced an asthma attack in a patient using an artificial rose. This nineteenth-century deception foreshadowed modern provocation tests used in asthma diagnosis today. When researchers modified the test by making the first two doses placebos, most children still reported asthma attacks despite their airways remaining intact-demonstrating how powerful expectation can be in triggering physical symptoms even when no physiological change has occurred. Lactose intolerance provides another compelling example. In one experiment, researchers gave self-identified lactose intolerant participants a pill containing lactose but described it using only its chemical name and explained it was an over-the-counter placebo. Most participants showed no symptoms until they were informed they had actually ingested lactose-at which point their symptoms suddenly appeared. In a complementary experiment, researchers gave participants lactose-free milk in regular milk cartons. Unaware the milk contained no lactose, participants developed symptoms proportional to the amount consumed. The case of Anne illustrates pseudocyesis-false pregnancy-where individuals develop physical signs of pregnancy without an actual fetus. Anne displayed a protruding belly, reported morning sickness, and rejected negative pregnancy tests as faulty. Through several weeks of emotional hypnosis sessions, Anne gradually came to accept her non-pregnant state. Two years later, she returned with actual twins, providing closure to her earlier imaginary pregnancy. These findings suggest that while biology plays a major role in many conditions, psychological factors significantly influence how symptoms manifest, highlighting the powerful interface between top-down cognitive processes and bottom-up biological responses.

6장

The Malleable Nature of Memory

Our memories are remarkably malleable and susceptible to suggestion. Even people with extraordinary memory abilities aren't immune to suggestion. Researchers have studied highly superior autobiographical memorists (HSAMs) who can recall nearly everything they did every day of their adult lives. Unlike other memory experts who use mnemonic techniques, HSAMs have natural abilities. Yet surprisingly, they're just as susceptible to false memories as ordinary people. This suggests memory distortion mechanisms are fundamental to human cognition-no one is immune regardless of memory prowess. Most people cherish their memories as defining their identity, rarely appreciating how much fiction is embedded within them. We simply cannot reliably distinguish true memories from constructed ones. Contrary to what one might expect, people can be just as emotional about false memories as true ones. Even brain scans show similar neural signals for both true and false memories, making it currently impossible to reliably classify memories as true or false based on brain activity. A century of research has taught us that memory is malleable-it involves reconstruction and is susceptible to complete fabrication. False memories are ubiquitous, occurring both spontaneously and through external suggestion. This is why independent verification is crucial-confidence, conviction, eloquence, detail, emotion and apparent veracity are no guarantee of truth. During my magic performances, I used sophisticated misdirection techniques. By using different instructions during shows than in earlier conversations, creating an illusion of free choice while actually triggering memories of previous interactions, I could make spectators believe they had made completely free choices. After performances, these individuals genuinely believed they had made independent decisions from infinite possibilities. When questioned by other spectators, they insisted they'd never met me before and that I hadn't directed their selection at all. Their conviction made them trustworthy witnesses to my apparent supernatural abilities. Our memories aren't like video recordings-they're malleable and vulnerable to corruption, especially during the retention phase when memories weaken. Post-event suggestions, leading questions, and media influence can dramatically alter our recollections. This suggestibility extends beyond memory to our decisions and behaviors. With proper preparation, suggestions can even influence large crowds to take extreme actions, as demonstrated when a mob stormed the U.S. Capitol believing they were defending democracy. Awareness of these suggestive tactics is our best protection against manipulation.

들리는 모든 단어를 눈으로 확인하세요

암시하는 뇌 요약의 각 단어가 오디오에 맞춰 실시간으로 강조되어 편하게 따라 읽을 수 있습니다.

7장

The Placebo Effect and Antidepressants

In the early 2000s as a young assistant professor of psychiatry at Columbia University, I observed a troubling pattern in the child psychiatry division. Despite some children appearing perfectly healthy to me, almost none left without prescriptions for psychiatric medications-typically antidepressants, antipsychotics, or stimulants. This concerned me since most antidepressants weren't FDA-approved for children. As I researched further, I discovered the "antidepressant wars"-ongoing debates about medication effectiveness-and the pharmaceutical industry's extensive financial influence on academic psychiatry. Companies paid researchers to promote drugs, funded "expert panels," and sometimes even ghostwrote studies with manipulated data. My research revealed that standard medical care for depression often provided similar outcomes to placebos. Psychotherapy worked about as well as antidepressants, but combining them didn't significantly improve results. Alternative treatments like exercise, acupuncture, omega-3 supplements, tai chi, qigong, and yoga showed comparable benefits to medication. Statistical significance is widely misunderstood, even among clinicians and researchers. Many equate "statistical significance" with "clinical importance," but they're fundamentally different concepts. Statistical significance merely tells us about data in relation to a specific hypothesis, not about the hypothesis itself. Clinical significance, on the other hand, examines how big an effect is and whether it makes a practical difference in real life. Effect size measures the magnitude of experimental outcomes, allowing us to compare interventions across different domains. If antidepressants were weight loss pills, growth hormones, or IQ enhancers, their typical effect sizes would translate to losing about 6 pounds, growing 0.6 inches taller, or gaining 3 IQ points-all considered small effects. For clinical significance, most clinicians require at least medium effect sizes (equivalent to losing 14 pounds, growing 1.4 inches, or gaining 7.5 IQ points). Using the Clinical Global Impressions Improvement Scale to analyze FDA data from 43 trials with 7,131 patients reveals that antidepressants fall short of clinical significance. The three-point difference typically considered "clinically significant improvement" mapped exactly onto ratings for patients showing "no change." Despite scientific evidence showing antidepressants' minimal advantage over placebos, many physicians and patients cling to the belief that "antidepressants work." This exemplifies the argumentum ad populum fallacy-popularity doesn't equal efficacy. Medical history is filled with once-popular treatments we now recognize as ineffective or harmful, from bloodletting to recommending cigarettes for asthma. Depression affects 280 million people worldwide, with over 700,000 annual deaths. Yet longitudinal research spanning 45 years found that 86% of people meet clinical depression criteria at least once-it's part of being human. Antidepressants come with extensive side effects: sexual dysfunction, memory impairment, dementia risk, sleep issues, digestive problems, weight gain, and stroke risk. Most concerning is suicidality-antidepressants triple suicide risk and quadruple suicide attempt risk. Fortunately, many alternatives exist with better long-term outcomes.

8장

Psychedelics, Suggestion, and Social Transformation

While antidepressants focus solely on biological mechanisms, psychedelics offer a different approach to treating depression. They can break pessimistic thinking patterns by fostering happiness, connectedness, and emotional empathy. Even microdoses of LSD increase prosocial behavior. Psychedelics enhance suggestibility, making individuals more receptive to new patterns of thinking that rarely occur otherwise. Psilocybin, the active ingredient in magic mushrooms, enhances communication between brain regions, producing large, rapid, and sustained antidepressant effects. In one study, over half the participants experienced significant reduction in depression symptoms that persisted for weeks. Unlike antidepressants, psychedelics work through "set and setting," addressing core issues rather than merely dulling symptoms. Despite historical criminalization, psychedelics are experiencing a remarkable comeback. Top medical journals publish studies on psilocybin's benefits for depression, while MDMA shows promise for PTSD treatment. The FDA seems poised to approve these compounds for therapeutic use. Major universities like Johns Hopkins, Yale, and UC Berkeley have established psychedelic research centers with private funding. Imaging techniques reveal that psychedelics create spectacular neural activity, activating typically quiet brain regions and forming new interconnections. This neuroplasticity fuels perceptual changes, particularly in how we interpret meaning. Even for skeptical individuals, psychedelic experiences often carry transcendental overtones that fundamentally change beliefs. The psychedelic experience enhances suggestibility, opening the door to how suggestions and support influence behavior during these experiences. In therapeutic contexts, proper set and setting can influence health outcomes by bolstering suggestibility and facilitating healing suggestions that alter physiology positively. This is why trained support and professional monitoring are essential components of therapeutic psychedelic experiences. However, heightened suggestibility carries inherent dangers: in the wrong company, psychedelic users become more susceptible to misguided notions, from disturbing false memories to conspiracy theories. Psychedelics represent a double-edged sword-potentially leveraging suggestion for healing and growth, but if used indiscriminately, potentially precipitating waves of irrational thinking. Our susceptibility to suggestion extends to accepting false information that aligns with our beliefs. Political misinformation thrives because we're predisposed to accept suggestions that reaffirm our beliefs-Republicans were more likely to believe doctored photos of Obama shaking hands with Iran's president, while Democrats "remembered" Bush vacationing during Hurricane Katrina. Modern media fragmentation has replaced the consensus reality of the three-network era with ideological echo chambers. "Truthiness"-believing what feels right rather than what's factual-now dominates. Social polarization has reached extremes with one-third of Americans believing Biden was elected illegitimately. Fake news spreads faster and farther than truth, with algorithms creating information bubbles. In our post-truth era, deepfakes and AI-generated content further blur reality, requiring both a magician's skepticism and a scientist's rigor to navigate.

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9장

Navigating Our Suggestible Reality

Our mindsets profoundly influence our physical reality-suggestion can affect visual acuity, wound healing speed, and even diabetes development. People exposed to accelerated clocks heal faster, while negative health news can worsen conditions. The psychology of faith and belief plays a crucial role in suggestive effects, as people from different traditions view evidence through different lenses and respond dogmatically to challenges to their beliefs. Research on suggestion can advance social justice causes. Studies show exposure to admired Black individuals and disliked white individuals reduced implicit racial bias by over 50%. Similarly, videos of Black people engaged in positive activities decreased prejudice. However, mandatory diversity training often backfires due to psychological reactance-people resist perceived threats to their autonomy. More effective approaches include providing consensus information showing that others disagree with prejudiced views, as people tend to suppress prejudice when they realize their in-group doesn't share their beliefs. Virtual reality experiments where non-Black participants "swap bodies" with Black individuals increase empathy and improve intergroup relations by changing self-perception, demonstrating how suggestion can create meaningful social impact beyond performative activism. Our mindset significantly impacts our health, as demonstrated by the hotel maid study where housekeepers who were told their work constituted exercise experienced measurable health benefits without changing their routines. Similarly, participants wearing step-counting watches showed physiological changes based on the feedback they received, regardless of actual activity levels. The degree of confidence people have in their beliefs has little correlation with truth, highlighting the importance of questioning our convictions. We should approach charged topics by critically assessing dominant narratives, acknowledging social media's role in polarization, and recognizing that tension between multiple ideas can foster better understanding. While skepticism remains essential, the emerging field of the suggestible brain challenges old assumptions that mindset can only alter subjective perceptions. Our suggestible brains find patterns in randomness, hear nonexistent voices, and change our physiology through thought. Suggestion bridges science with the "magical" aspects of human experience, offering evolutionary advantages in learning, social bonding, and spirituality. By understanding suggestion, we can empower ourselves, alter our reality, boost immunity, and create positive social impact.

★★★★★

암시하는 뇌 요약 완독을 축하합니다

“23일째 매일 사용하고 있어요. 이제 제 일상의 한 부분이 되었습니다.”

jayallen

암시하는 뇌 요약의 핵심 주제

placebo effect
cultural evolution
psychological priming
perception manipulation
cognitive suggestibility

암시하는 뇌 요약의 명문장

Everyone is suggestible-not because we're weak-minded, but because suggestibility serves evolutionary advantages.
Suggestion plays a fundamental role in healing processes.
Cultural factors rather than purely biological ones serve as the primary vectors for evolutionary change.
Social relationships form a third critical evolutionary force, with suggestion serving as a "lubricant" for effective cooperation.

암시하는 뇌 요약의 등장인물

Amir RazAuthor, neuroscientist, and former stage magician

저자 소개

*암시하는 뇌: 우리가 마음을 결정하는 방식의 과학과 마법(The Suggestible Brain: The Science and Magic of How We Make Up Our Minds)*의 저자인 아미르 라즈(Amir Raz)는 세계적인 인지 신경과학자이자 맥길 대학교의 주의력 인지 신경과학 분야 캐나다 리서치 체어(Canada Research Chair)입니다. 암시 심리학 분야의 선도적인 전문가인 라즈는 수십 년간의 신경심리학 연구와 마술사 및 최면술사로서의 배경을 결합하여 지각, 신념, 사회적 영향력이 인간의 인지 능력을 어떻게 형성하는지 탐구합니다.

네이처(Nature), *미국 국립과학원 회보(PNAS)*를 포함하여 200편 이상의 동료 검토 논문을 발표한 그의 연구는 신경과학, 정신의학, 행동과학을 잇는 가교 역할을 하며, 플라세보 효과, 최면, 주의력에 관한 획기적인 연구들을 수행해 왔습니다.

이전에 컬럼비아 대학교 교수와 채프먼 대학교 학제간 뇌 및 행동 과학 연구소의 초대 소장을 역임한 라즈는 *마이클 셔머 쇼(The Michael Shermer Show)*와 구글 토크(Google Talks) 같은 플랫폼에 출연하기도 했습니다. 암시하는 뇌는 그의 연구를 이해하기 쉬운 통찰로 요약하여, 암시가 의사 결정, 기억, 심지어 신체 건강에 어떤 영향을 미치는지 밝혀냅니다. 이 책은 주요 심리학 커리큘럼에서 인용되었으며, 경험적 엄격함과 실생활 적용의 혁신적인 조화로 찬사를 받았습니다. 라즈의 연구는 투렛 증후군과 같은 질환을 일시적으로 완화하는 성과를 거두며 뇌의 놀라운 가소성을 입증했습니다.

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Rewire Your Brain for Real Connection

In an era of digital distraction, our brains are often trapped in cycles of isolation and superficial stimulation. This plan is essential for anyone feeling disconnected or overwhelmed by screen-based habits, providing a scientific roadmap to regain emotional control and foster genuine human intimacy.

1 h 30 m•3 섹션

학습 계획

The Science of Self-Awareness

This plan bridges the gap between neuroscience and practical decision-making for leaders and high-performers. It is ideal for anyone looking to master their internal biology and break through the mental glass ceilings that hinder professional progress.

1 h 30 m•3 섹션

학습 계획

The Neurobiology of Influence

This course is essential for leaders, marketers, and individuals looking to understand the biological hardware that drives human choice and social behavior. By bridging the gap between neuroscience and persuasion, it provides the tools to both exert influence and protect your own cognitive autonomy.

2 h•4 섹션

학습 계획

Mind Control and Persuasion Mechanics

This plan is essential for professionals in sales, leadership, or negotiations who need to master the art of influence. It provides a deep dive into psychological triggers and non-verbal communication to help you navigate complex social dynamics effectively.

1 h 36 m•4 섹션

학습 계획

Understanding human mind

This learning plan bridges the gap between biological neuroscience and practical psychology to reveal how our brains construct reality. It is ideal for curious minds, professionals, and students seeking to master their cognitive processes and understand the hidden drivers of human behavior.

5 h 31 m•4 섹션

컬럼비아 대학교 동문들이 제작 | 샌프란시스코에서 개발

BeFreed는 호기심 넘치는 글로벌 커뮤니티를 하나로 연결합니다

4.7

평균 평점

앱 평가 7.84천 개 이상

BeFreed 커뮤니티

정말이지 아직 앱을 다 써 보지도 않았는데, 며칠 써 본 것만으로도 깊은 인상을 받았어요… BeFreed는 제가 써 본 어떤 학습 앱과도 차원이 달라요. 몰입감이 엄청나고 집중력도 실제로 좋아져서, 스마트폰을 하염없이 스크롤하는 분들께 딱이에요!

@ladyInfinity

정확히 23일 전에 BeFreed를 구입했는데, 그날부터 하루도 빠짐없이 쓰고 있어요. 제 일상 업무 흐름과 학습 습관에 완전히 자리 잡았어요.

@jayallen

솔직히 이 앱은 제 기대를 전부 뛰어넘었어요. 어떤 주제든 오디오로 만들어 달라고 할 수 있고, 결과물이 놀라워요. 제 전문 분야는 심리치료 쪽이고 여러 학문이 얽혀 있는데도 답변이 아주 정확해요.

@Raguipa

제일 고마운 건 스크롤하는 시간이 확 줄었다는 거예요. 검색하는 시간은 줄고 흡수하는 시간은 늘었어요. 오디오북 전권, 팟캐스트, 학습 플랜의 조합이 정말 훌륭해요.

@colonyofcreatorsNGO

저는 24년째 PhotoReading 속진 학습 강사로 일하고 있어요… 책과 독서, 배움이 제 전문인데, BeFreed는 정보를 소화하기 쉽게 전달하는 혁신적인 방식을 정말 잘 구현했어요.

@BeFreed user

단순한 책 요약 앱이 아니에요. '재미' 스타일을 써 봤는데, 전통적인 방식보다 훨씬 나은 요약이고 아이디어를 이해하기도 쉬워요. 이것만으로도 값어치를 해요.

@austinakon

이 앱이 정말 좋아요. 며칠 써 봤는데 듣는 걸 멈출 수가 없어요. 시작하기에 이보다 좋을 수 없어요.

@jcrules328

정말 마음에 들어요. 한 달 정도 써 봤는데 숨은 보석을 찾은 기분이에요. BeFreed로 제가 원하는 주제를 직접 만들 수 있어서 좋고, 목소리도 훌륭한 데다 내레이션 선택지가 무궁무진해요.

@DanielCZ

정말이지 아직 앱을 다 써 보지도 않았는데, 며칠 써 본 것만으로도 깊은 인상을 받았어요… BeFreed는 제가 써 본 어떤 학습 앱과도 차원이 달라요. 몰입감이 엄청나고 집중력도 실제로 좋아져서, 스마트폰을 하염없이 스크롤하는 분들께 딱이에요!

@ladyInfinity

정확히 23일 전에 BeFreed를 구입했는데, 그날부터 하루도 빠짐없이 쓰고 있어요. 제 일상 업무 흐름과 학습 습관에 완전히 자리 잡았어요.

@jayallen

솔직히 이 앱은 제 기대를 전부 뛰어넘었어요. 어떤 주제든 오디오로 만들어 달라고 할 수 있고, 결과물이 놀라워요. 제 전문 분야는 심리치료 쪽이고 여러 학문이 얽혀 있는데도 답변이 아주 정확해요.

@Raguipa

제일 고마운 건 스크롤하는 시간이 확 줄었다는 거예요. 검색하는 시간은 줄고 흡수하는 시간은 늘었어요. 오디오북 전권, 팟캐스트, 학습 플랜의 조합이 정말 훌륭해요.

@colonyofcreatorsNGO

저는 24년째 PhotoReading 속진 학습 강사로 일하고 있어요… 책과 독서, 배움이 제 전문인데, BeFreed는 정보를 소화하기 쉽게 전달하는 혁신적인 방식을 정말 잘 구현했어요.

@BeFreed user

단순한 책 요약 앱이 아니에요. '재미' 스타일을 써 봤는데, 전통적인 방식보다 훨씬 나은 요약이고 아이디어를 이해하기도 쉬워요. 이것만으로도 값어치를 해요.

@austinakon

이 앱이 정말 좋아요. 며칠 써 봤는데 듣는 걸 멈출 수가 없어요. 시작하기에 이보다 좋을 수 없어요.

@jcrules328

정말 마음에 들어요. 한 달 정도 써 봤는데 숨은 보석을 찾은 기분이에요. BeFreed로 제가 원하는 주제를 직접 만들 수 있어서 좋고, 목소리도 훌륭한 데다 내레이션 선택지가 무궁무진해요.

@DanielCZ

유용한 정보와 아이디어를 8~15분짜리 팟캐스트 스타일 오디오로 압축해서 들을 수 있다는 게 정말 좋아요. 원래 팟캐스트는 군더더기가 많아서 안 좋아했는데, 여기는 그걸 싹 걷어냈어요.

@BeFreed user

박사 과정을 마무리하는 중이라 낯선 자료를 많이 읽어야 해요… BeFreed에서는 프롬프트만 입력하면 앱이 자료를 찾아서 오디오 팟캐스트로 만들어 줘요. BeFreed의 과정이 NotebookLM보다 더 매끄럽게 느껴져요.

@Brad

아침을 준비하거나 산책하거나 출퇴근할 때 들을 것을 YouTube에서 자주 찾곤 했는데, BeFreed는 광고도 군더더기도 없이 훨씬 더 딱 맞는 걸 들려줘요!

@BeFreed user

이 플랫폼의 가장 큰 장점은 활용도예요. 다루지 못하는 주제가 말 그대로 하나도 없어요. 무엇을 던져도 다 소화해요… 제한이 전혀 없으면서 약속을 실제로 지키는 학습 도구는 정말 드물어요.

@jayallen

BeFreed는 환상적이에요. 디자인이 편해서 헤매는 시간은 줄고 배우는 시간은 늘었어요. 오디오북, 팟캐스트, 학습 플랜의 조합은 천재적이에요. 제 하루가 완전히 달라졌어요.

@BeFreed user

처음엔 이탈리아어로 팟캐스트를 만드는 방법을 이해하는 데 시간이 좀 걸렸는데, 알고 나니까 — 와! 정말 대단해요! 어떤 주제든 설명해 달라고 하면 정말 똑똑하게 잘 설명해 줘요!

@matteo77

BeFreed는 제가 매일 쓰는 오디오북 앱이 됐어요… 제일 마음에 드는 건 텍스트를 넣으면 이동 중에도 들을 수 있는 오디오로 만들어 준다는 점이에요.

@kotanzu1

유용한 정보와 아이디어를 8~15분짜리 팟캐스트 스타일 오디오로 압축해서 들을 수 있다는 게 정말 좋아요. 원래 팟캐스트는 군더더기가 많아서 안 좋아했는데, 여기는 그걸 싹 걷어냈어요.

@BeFreed user

박사 과정을 마무리하는 중이라 낯선 자료를 많이 읽어야 해요… BeFreed에서는 프롬프트만 입력하면 앱이 자료를 찾아서 오디오 팟캐스트로 만들어 줘요. BeFreed의 과정이 NotebookLM보다 더 매끄럽게 느껴져요.

@Brad

아침을 준비하거나 산책하거나 출퇴근할 때 들을 것을 YouTube에서 자주 찾곤 했는데, BeFreed는 광고도 군더더기도 없이 훨씬 더 딱 맞는 걸 들려줘요!

@BeFreed user

이 플랫폼의 가장 큰 장점은 활용도예요. 다루지 못하는 주제가 말 그대로 하나도 없어요. 무엇을 던져도 다 소화해요… 제한이 전혀 없으면서 약속을 실제로 지키는 학습 도구는 정말 드물어요.

@jayallen

BeFreed는 환상적이에요. 디자인이 편해서 헤매는 시간은 줄고 배우는 시간은 늘었어요. 오디오북, 팟캐스트, 학습 플랜의 조합은 천재적이에요. 제 하루가 완전히 달라졌어요.

@BeFreed user

처음엔 이탈리아어로 팟캐스트를 만드는 방법을 이해하는 데 시간이 좀 걸렸는데, 알고 나니까 — 와! 정말 대단해요! 어떤 주제든 설명해 달라고 하면 정말 똑똑하게 잘 설명해 줘요!

@matteo77

BeFreed는 제가 매일 쓰는 오디오북 앱이 됐어요… 제일 마음에 드는 건 텍스트를 넣으면 이동 중에도 들을 수 있는 오디오로 만들어 준다는 점이에요.

@kotanzu1

웹에서 BeFreed가 어떻게 논의되고 있는지 더 보기

지금 바로 학습 여정을 시작하세요

3장

암시하는 뇌 요약

암시하는 뇌 요약 개요

다양한 학습 방식으로 암시하는 뇌 요약 살펴보기

The Suggestible Mind: How Our Brains Shape Our Reality

The Evolutionary Power of Suggestion

들리는 모든 단어를 눈으로 확인하세요

The Magician's Toolkit: How Suggestion Creates Reality

When Perception Becomes Physical Reality

암시하는 뇌 요약에서 더 많은 것을 얻으세요

The Clinical Power of Suggestion

The Malleable Nature of Memory

들리는 모든 단어를 눈으로 확인하세요

The Placebo Effect and Antidepressants

Psychedelics, Suggestion, and Social Transformation

암시하는 뇌 요약에서 더 많은 것을 얻으세요

Navigating Our Suggestible Reality

암시하는 뇌 요약 완독을 축하합니다

암시하는 뇌 요약의 핵심 주제

암시하는 뇌 요약의 명문장

암시하는 뇌 요약의 등장인물

저자 소개

암시하는 뇌 요약 다운로드

다른 사용자들도 좋아한 책

암시하는 뇌 요약에 관한 자주 묻는 질문

What is The Suggestible Brain by Amir Raz about?

Who should read The Suggestible Brain?

Is The Suggestible Brain worth reading?

How does suggestibility impact decision-making?

더 알아보기

BeFreed는 호기심 넘치는 글로벌 커뮤니티를 하나로 연결합니다

다양한 학습 방식으로 암시하는 뇌 요약 살펴보기

The Suggestible Mind: How Our Brains Shape Our Reality

The Evolutionary Power of Suggestion

들리는 모든 단어를 눈으로 확인하세요

The Magician's Toolkit: How Suggestion Creates Reality

When Perception Becomes Physical Reality

암시하는 뇌 요약에서 더 많은 것을 얻으세요

The Clinical Power of Suggestion

The Malleable Nature of Memory

들리는 모든 단어를 눈으로 확인하세요

The Placebo Effect and Antidepressants

Psychedelics, Suggestion, and Social Transformation

암시하는 뇌 요약에서 더 많은 것을 얻으세요

Navigating Our Suggestible Reality

암시하는 뇌 요약 완독을 축하합니다

다른 사용자들도 좋아한 책

더 알아보기