
Anil Seth's mind-bending exploration reveals consciousness as a "controlled hallucination" - your reality is just your brain's best guess. Endorsed by Scott Alexander and sparking fierce scientific debates, this accessible neuroscience journey questions everything you thought you knew about being you.
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지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
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Have you ever wondered what it's like to not exist? Not to sleep, not to dream, but to simply vanish from the universe for a while? After his third time under general anesthesia, neuroscientist Anil Seth found himself pondering this unsettling question. Unlike sleep, where your mind wanders through dreams, anesthesia creates something far stranger-a complete void where consciousness simply ceases. No time passes, no thoughts flicker, nothing exists. Then suddenly, you're back, as if someone flipped a switch. This jarring experience reveals one of science's most profound mysteries: how does three pounds of wet tissue generate the vivid, undeniable sensation of being you? We all know what consciousness feels like-it's the redness of red, the ache of loneliness, the taste of coffee on a Monday morning. Philosopher Thomas Nagel captured this perfectly when he asked, "What is it like to be a bat?" There's something it's like to be you, something it's like to be me, and presumably something it's like to be a bat navigating by echolocation. This "something it's like" quality is consciousness. For decades, philosophers obsessed over what David Chalmers dubbed the "hard problem"-why does physical matter produce subjective experience at all? Why aren't we just sophisticated biological robots, processing information without any inner life? But here's the thing: this question, while intellectually intriguing, doesn't actually help us understand consciousness. It's like asking why the universe exists rather than studying how galaxies form. Seth proposes something more useful-the "real problem" of consciousness. Instead of asking why consciousness exists in the first place, we should focus on explaining, predicting, and controlling its specific properties. How does activity in your visual cortex create the experience of seeing blue? Why do certain brain injuries eliminate self-awareness while leaving other mental functions intact? These questions have answers we can actually pursue. This shift mirrors how science has always progressed. We once thought life itself required a mysterious "vital force" that could never be explained mechanically. Now we understand reproduction, metabolism, and heredity through chemistry and physics, without needing any special sauce. Consciousness may follow the same path-not by solving some cosmic riddle, but by patiently building explanatory bridges between brain mechanisms and subjective experience.
Being You의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Being You을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Being You을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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