
Discover how the internet transformed business by making niche products profitable. "The Long Tail" - Anderson's 2006 game-changer that made Amazon and Netflix rethink everything. Why do entrepreneurs regret not reading it sooner? The economics of abundance awaits.
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A strange pattern emerged in the early 2000s that would reshape global commerce. Online retailers noticed something peculiar: their profits weren't coming from where they expected. While traditional stores lived and died by bestsellers, digital marketplaces were making serious money from products most people had never heard of. An obscure documentary here, a niche album there-individually insignificant, but collectively massive. This wasn't a fluke. It was the future announcing itself quietly, almost politely, before turning the entire economy upside down. The transformation challenged everything we thought we knew about supply and demand. For a century, our cultural landscape had been dominated by blockbusters because economics demanded it. Shelf space cost money. Distribution networks were expensive. Only products that could attract massive audiences made financial sense. But what happens when those constraints vanish? When storing a million products costs the same as storing a hundred? When anyone can reach a global audience from their bedroom? The answer redefined modern business, spawned entire industries, and made the impossible not just possible but profitable.
The Long Tail의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
The Long Tail을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 The Long Tail을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
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샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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