What is *Nothing But Net* by Mark Mahaney about?

*Nothing But Net* outlines 10 proven stock-picking strategies for long-term tech investing, drawing from Mark Mahaney’s 25 years as a top Wall Street analyst. It emphasizes revenue growth, customer metrics, and avoiding speculative trading while analyzing companies like Amazon, Google, and Netflix. The book provides frameworks to identify sustainable tech winners and navigate valuation risks.

Who should read *Nothing But Net*?

This book suits retail investors focused on tech stocks, professionals seeking sector-specific strategies, and anyone building a long-term portfolio. Mahaney’s insights are particularly valuable for investors prioritizing fundamentals like product innovation and total addressable market (TAM) over short-term market noise.

Is *Nothing But Net* worth reading?

Yes, for its actionable advice from a top-ranked analyst. Mahaney combines decades of experience with clear lessons on evaluating growth potential, spotting red flags in valuations, and avoiding common pitfalls. The focus on tech’s unique dynamics makes it a standout guide for sector-specific investing.

What are the key lessons in *Nothing But Net*?

- Prioritize **revenue growth** and **customer acquisition metrics** over earnings. - Invest (don’t trade) in companies with large TAM and strong product pipelines. - Assess valuations using price-to-sales ratios and growth rates. - Avoid stocks with declining user engagement or mismanagement.

How does Mark Mahaney evaluate tech stocks?

Mahaney emphasizes **four key drivers**: 1. **Product innovation** (e.g., disruptive technology). 2. **Total addressable market** (TAM) size. 3. **Customer-centric metrics** (user growth, retention). 4. **Management quality**. Companies excelling in these areas, like Amazon and Netflix, often become long-term outperformers.

Why does Mahaney emphasize revenue growth over earnings?

Tech firms often reinvest profits into growth, making earnings less reflective of true potential. Revenue growth signals market demand, while customer metrics (e.g., subscription rates) reveal scalability. This approach helped identify winners like Google early.

How to determine if a tech stock’s valuation is too high?

Compare price-to-sales (P/S) ratios against growth rates. Mahaney warns against stocks trading at 20x+ revenue without 30%+ annual growth. Use historical precedents (e.g., dot-com bubble) to avoid overpaying.

What makes *Nothing But Net* different from other investing books?

Unlike generic guides, it focuses solely on tech’s volatility and offers sector-specific frameworks. Mahaney’s track record—ranked #1 analyst by *Institutional Investor*—adds credibility to his lessons on spotting trends and management red flags.

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월스트리트 최고의 기술 분석가 중 한 명에게 배우는 10가지 영원한 주식 선정 교훈

마크 마하니

3.78(213 Reviews)

빅 테크 1등 주식의 법칙 개요

월스트리트 최고의 기술 분석가 마크 마하니(Mark Mahaney)가 아마존, 구글, 넷플릭스의 매혹적인 사례 연구를 통해 10가지 시대를 초월한 주식 선정 교훈을 공개합니다. 왜 그가 성공적인 기술주 투자를 버닝맨(Burning Man) 축제에 비유했는지 궁금하신가요? 오늘날의 디지털 경제에서 승자와 패자를 가르는 역설적인 원칙들을 확인해 보세요.

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1장

The Internet's Most Valuable Investment Lessons

In the fast-paced world of Wall Street, few analysts have witnessed the dramatic rise and evolution of Internet stocks quite like Mark Mahaney. As the longest-lasting Internet analyst on Wall Street, Mahaney has tracked the sector's most dynamic companies for nearly 25 years, from the early days of Amazon and Google to the meteoric rise of Facebook and Netflix. His career has been marked by both spectacular wins-like maintaining Buy ratings on companies that delivered returns of 465% (Google), 1,265% (Facebook), 2,000% (Netflix), and 7,300% (Amazon)-and painful setbacks, including being fired from multiple prestigious firms. Through thousands of stock calls in the market's most volatile sector, Mahaney has distilled ten crucial lessons that can help any investor navigate the challenging terrain of high-growth tech investing. His book "Nothing But Net" offers a rare glimpse into the mind of someone who has witnessed the Internet's transformation from speculative bubble to economic powerhouse, providing a roadmap for identifying truly exceptional companies amid the noise.

2장

The Big Long: How Internet Stocks Created Unprecedented Wealth

Unlike Michael Lewis's "The Big Short" about betting against the housing market, Mahaney's career has been about "The Big Long"-tracking companies that created extraordinary wealth through the Internet's rise. While Peter Lynch expressed deep skepticism about dot-coms in 2000, companies like Amazon eventually proved the potential of this sector, with tech stocks dramatically outperforming the broader market. Between 2011 and 2020, Facebook, Amazon, Netflix, and Google (the FANG stocks) rose an average of 1,219%, while the NASDAQ itself climbed 94% over just two years ending December 2020. This remarkable performance demonstrated how the Internet revolution had fundamentally transformed the business landscape, creating entirely new industries and revenue models. The Internet sector has produced an astonishing number of "ten-baggers"-stocks that rise tenfold-with at least 23 such companies emerging by 2020. Netflix became a 1,500-bagger, transforming from a DVD-by-mail service to a global streaming powerhouse worth over $200 billion. Amazon achieved the nearly unimaginable status of a 2,500-bagger, evolving from an online bookstore to the world's most valuable retailer and cloud computing leader. Other notable success stories included Booking Holdings (formerly Priceline), which rose over 25,000% from its post-dot-com bust lows, and MercadoLibre, which became Latin America's e-commerce giant with returns exceeding 4,000%. What's particularly remarkable is how the COVID-19 crisis revealed just how essential many Internet companies had become to everyday life, with Amazon keeping pantries stocked, Netflix providing entertainment, Chewy serving new pet owners, and Etsy selling designer masks. The pandemic accelerated digital adoption by several years, cementing these companies' positions in the global economy. Despite venture capitalist John Doerr's famous apology for calling the Internet "the largest legal creation of wealth in history" during the dot-com bust, history has vindicated his original statement. The Internet has indeed proven to be an enormous wealth-creation machine for patient investors who selected the right companies. By 2020, the sector had produced ten companies earning or approaching $1 billion in annual net income, with five generating over $10 billion yearly-proving that Peter Lynch was right that only a few Internet companies would survive to dominate the field. Companies like Alphabet (Google), Meta (Facebook), and Microsoft demonstrated the power of network effects and scalable business models, achieving profit margins that traditional businesses could only dream of. The rise of cloud computing, digital advertising, and e-commerce created entirely new revenue streams that grew exponentially, while mobile technology and broadband adoption expanded the addressable market to billions of global users. This concentration of success among a select few winners highlighted the "winner-take-most" dynamics of digital markets, where early advantages in technology, user base, or data often translated into sustained competitive moats.

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3장

Expect Blood: Even the Best Stocks Will Test Your Resolve

If there's one certainty in stock investing, it's that you will lose money at times-even with carefully researched investments. Stock picking requires both fundamental analysis (correctly forecasting revenues and profits) and psychological insight (predicting market sentiment and multiples). Getting both consistently right is extraordinarily difficult. Blue Apron's catastrophic post-IPO performance illustrates this reality perfectly. Despite impressive metrics-$1 billion revenue run rate, 1 million customers, and triple-digit growth-the stock plummeted 90% within 18 months of its 2017 IPO. While the company targeted an enormous TAM (the $1.3 trillion US grocery and restaurant market), management issues proved fatal. Both cofounders stepped down within months of the IPO, leaving the complex logistics of fresh food delivery without the necessary operational expertise. Similarly, Zulily, a flash-sales e-commerce site for mothers and children, saw its $5 billion valuation evaporate despite impressive fundamentals. The fatal flaw? A customer value proposition with 13-day average order-to-ship times and a strict "no returns" policy. These policies benefited Zulily's P&L but severely limited mass market appeal, causing customer growth to stall and the stock to crash. Even more dramatic was Groupon's fall from grace. After IPOing in 2011 at $20 per share in the biggest US offering since Google, the stock now trades around $1.70. Despite reaching $1.6 billion in revenue by 2011 (possibly the fastest company ever to hit that mark), Groupon faltered by dramatically overextending into too many markets and services while suffering from leadership instability. But here's the truly sobering lesson: even the market's best-performing stocks experience brutal declines. Facebook's shares plummeted 43% over five months in 2018 when management announced significant investments in security and privacy that would "significantly impact profitability." Netflix suffered two 30%+ crashes in a single year despite its remarkable growth trajectory. Google lost $59 billion in market cap in a single day in March 2019 when it reported 19% revenue growth instead of its usual 20%+. And Amazon, despite rising an astronomical 183,292% since its 1997 IPO, once suffered a 92% crash during the dot-com bust and later lost a third of its value in late 2018. The key takeaway? Be prepared to endure significant pullbacks, even with fundamentally strong companies. There will be blood, sometimes for reasons completely beyond a specific company's control.

4장

Don't Play Quarters: The Danger of Trading Around Earnings

One of the riskiest practices in tech investing is "playing quarters"-trying to trade stocks around quarterly earnings reports for quick gains. Successfully trading earnings requires both accurately predicting company performance and correctly gauging market expectations, a nearly impossible combination even for professional investors with access to expensive data sources and expert networks. Snap's March 2019 quarterly results perfectly illustrate this danger. Despite beating revenue expectations by 5% and showing improved fundamentals with accelerating growth and better user metrics, Snap's stock dropped 10% after earnings. The long-term story reveals why this matters: within two months, Snap's shares soared 38% and finished 2019 up 174%, followed by another 198% gain in 2020. Similarly, Chewy's July 2020 quarter demonstrated how quarterly trading can cause investors to miss exceptional opportunities. Despite reporting revenue 4% above expectations, accelerating growth, record-high gross margins, and adding a record 1.6 million new customers, CHWY shares dropped 10% the next day. The market had simply built expectations too high for even strong results to satisfy. Uber's November 2019 earnings release contained genuinely positive news: its September quarter EBITDA loss was 30% better than Street estimates, 2019 EBITDA guidance improved by $250 million, and management officially guided to profitability in 2021. Yet the stock dropped 13% over the next two days due to the lockup expiration when 750 million insider shares became available for sale. These examples highlight a crucial truth: short-term stock movements often disconnect from fundamentals, with stocks sometimes rising on weak results and falling on strong ones. From 2015-2018, Amazon rocketed up 386% despite having multiple quarters with 5%+ one-day slides. Staying invested in companies with strong fundamentals and ignoring short-term fluctuations is typically far more profitable than attempting to time quarterly reports.

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5장

Revenue Reigns Supreme: The Growth Imperative

While Peter Lynch advised investors to focus on earnings, tech investors should prioritize revenue growth above all else. Though earnings and cash flow ultimately matter, revenue is the essential leading indicator-you can't generate profits without first generating revenue. The market consistently rewards companies that can achieve sustainable revenue growth, explaining why higher-growth companies command higher valuation multiples. This is clearly demonstrated by comparing eBay's 7% growth and 4x EV/sales multiple with Shopify's 40% growth and 25x multiple. The "20% revenue rule" isn't arbitrary-it represents growth 3-4x faster than the S&P 500 average and typically reflects large market opportunities, successful product innovation, compelling value propositions, and exceptional management. Only about 2% of S&P 500 companies (roughly 10 firms) in any given year sustain 20%+ revenue growth for five consecutive years. The performance data is compelling: from 2010-2020, these "20%-ers" outperformed in 8 of 11 years by a median 52%. Looking back to 1994, they outperformed in 56% of years with 12% median outperformance. eBay's story demonstrates why revenue growth matters more than profitability. After going public in 1998 and soaring 5,100% by 2004 (driven by 70% average revenue growth), eBay's growth stalled. Despite maintaining high profitability with 41% EBITDA margins, eBay's stock went nowhere for a decade-closing at $24.01 in early 2005 and $23.66 in early 2015. Meanwhile, Amazon rose 593% during that period by maintaining 20%+ annual revenue growth. Netflix exemplifies this principle perfectly. Despite not generating material positive free cash flow until 2020-a full 18 years after its IPO-Netflix's stock soared an astounding 42,000% during that period. What drove this remarkable performance? Revenue growth and subscriber gains. Netflix maintained 20%+ revenue growth for eight consecutive years through 2013, with streaming revenue growing closer to 30% annually for eight straight years. This extraordinary growth occurred despite increasingly negative free cash flow-from -$67 million in 2012 to -$3.2 billion in 2019. Value investors were bewildered as the stock kept rising despite record-high cash burn, demonstrating that for high-growth tech companies, revenue and customer metrics matter far more than near-term profitability.

6장

Product Innovation Drives Fundamental Performance

Successful product innovation is the engine that drives revenue growth, which ultimately moves stock prices. The best innovations generate new revenue streams, enhance existing ones, and are typically repeatable by management teams with the right processes and culture in place. Amazon's AWS, launched in 2006, stands as their most transformative innovation. This revolutionary approach to cloud computing enabled organizations of any size to scale rapidly without massive infrastructure investments-what Mahaney calls "19-year-old risk," allowing anyone with a great idea to reach millions of customers without millions in infrastructure costs. By 2020, AWS generated $45 billion in revenue and $14 billion in operating income-nearly 20% of Amazon's retail revenue but twice its retail operating income. AWS now powers hundreds of thousands of businesses across 190 countries, including tech giants like Facebook, LinkedIn, Netflix, and even the CIA. Netflix's streaming innovation represents successful self-disruption that transformed a good business into an extraordinary one. Launching streaming required tremendous courage-Netflix knew it would cannibalize its core DVD business and demanded substantial investment ($40 million initially, nearly equal to their entire 2006 net income). The initial streaming offering was severely limited with just 1,000 titles versus 70,000 on DVD. Despite early challenges and the disastrous Qwikster episode of 2011-2012, Netflix executed brilliantly, becoming the global streaming leader with consistent 20%+ revenue growth for over a decade and accelerating subscriber additions nearly every year from 2009-2019. Spotify's aggressive $1 billion bet on podcasting, including acquisitions of Gimlet and Anchor, plus deals with Joe Rogan ($100M), Bill Simmons, Michelle Obama, and Amy Schumer, exemplifies how innovation can revitalize growth. This investment exceeded Spotify's combined free cash flow from 2016-2019-a massive gamble similar to Netflix's streaming pivot. By mid-2020, Spotify saw improved subscriber retention and accelerating user growth from its podcast innovation. The stock responded dramatically, rising 109% in 2020 and finally breaking through its previous all-time high. The timing was perfect-2020 was the first year that substantially more than 50% of US online households listened to podcasts. Conversely, Twitter's stock struggled for years due to weak product innovation, particularly in advertising tools. Twitter's anonymous user base limited targeting capabilities compared to Facebook's rich demographic data. Management acknowledged being "slow and not innovative enough," with features taking 6-12 months to launch. This innovation deficit contrasted sharply with Snap's successful features-evidenced by Facebook frequently copying Snap's innovations but rarely Twitter's.

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빅 테크 1등 주식의 법칙의 각 단어가 오디오에 맞춰 실시간으로 강조되어 편하게 따라 읽을 수 있습니다.

7장

The Power of TAM: Why Market Size Matters

TAM (total addressable market) is crucial for tech stocks-the bigger the better. Large TAMs enable premium revenue growth and create opportunities for scale benefits. Understanding a company's TAM is critical homework for potential investors. Google's extraordinary success stemmed from targeting a massive $1 trillion global advertising and marketing TAM. This enormous addressable market, combined with Google's global presence (40%+ international revenue) and friction-removing innovations like self-service tools and mobile optimization, enabled its sustained premium growth. Despite bearish concerns about mobile monetization around 2010, smartphones ultimately expanded Google's TAM by enabling more searches anytime, anywhere. From 2010-2019, Google maintained 23% average revenue growth for 40 consecutive quarters, starting from a $25 billion revenue base. This "pulling a Google" feat-sustaining 20%+ growth for a decade from a $25 billion revenue level-has only been achieved by three companies in financial history: Google, Apple (27%), and Amazon (28%). Uber's S1 filing claimed a staggering $5.7 trillion global TAM, calculated by estimating total vehicle and public transportation miles globally multiplied by ownership/usage costs. Even if overstated by 5x, Uber still faces a trillion-dollar opportunity. What's more impressive is that Uber operates as a platform with multiple massive TAMs-its core Mobility business, Uber Eats ($2.8T potential TAM), and Uber Freight ($1T+ TAM). For DoorDash, successful international expansion will be key to claiming a trillion-dollar TAM. Currently operating only in Australia and Canada (unlike Uber's established global presence), DASH must expand globally to unlock future stock growth. The second factor will be whether DoorDash truly fulfills its mission to "grow and empower local economies" by expanding beyond restaurants into grocery, convenience, and specialty retail. Scale provides four key advantages: experience curve effects (companies that do more of something get better at it), unit economics advantages (as companies grow, even "fixed" costs rise more slowly than revenue), competitive moats (like Netflix's content budget growing from $8 billion to $14 billion between 2016-2020), and network effects (more drivers create more value for riders, attracting more riders, which attracts more drivers).

8장

Consumer Value Proposition Beats Business Models

Companies with compelling customer value propositions beat companies with great business models, both in market share and market cap. Customer-centric companies ultimately outperform investor-centric ones. Amazon's launch of Prime in 2005 for $79/year marked a pivotal moment in e-commerce history. Despite immediate investor backlash-the stock dropped 15% after announcement-Prime became arguably the most successful customer loyalty program in Internet history, reaching 150 million subscribers by 2020. Prime customers quickly became Amazon's most engaged, frequent, loyal, and highest-spending customers. The program embodied Amazon's willingness to invest in consumer-beneficial innovations despite near-term investor pain, ultimately allowing Amazon to consistently outgrow competitors like eBay, who didn't launch comparable delivery guarantees until 2017-far too late. Grubhub's remarkable stock journey-flat for three years, skyrocketing 320% over 18 months, then crashing 77%-reveals crucial lessons about consumer-centricity. The turning point came with Grubhub's October 2019 "promiscuity letter," where management blamed weakening performance on customers becoming "more promiscuous" by using competing services. While Grubhub focused on its "disciplined investment approach" and "profits at scale," DoorDash aggressively expanded by providing delivery logistics to all restaurants-not just those with their own delivery capabilities. DoorDash raised $2 billion and absorbed massive losses ($700 million in 2019) to build what consumers wanted most: better restaurant selection and reliable delivery. The strategy worked spectacularly-DoorDash's market share surged from 17% to 50% between 2018-2020, while Grubhub's plummeted from 39% to 16%. In 2014, leading internet companies successfully raised prices on consumers for the first time, demonstrating the business advantage of consumer-centric approaches. Amazon increased Prime from $79 to $99 (25%), while Netflix raised its standard streaming price from $7.99 to $8.99, followed by multiple increases to $13.99 by 2020-a 75% increase over six years. Both companies reinvested this pricing power into improving their services, creating a flywheel: better service enables price increases, which fund more improvements, attracting more customers.

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9장

Management Quality: The Ultimate Differentiator

Management quality is the crucial determinant of long-term stock performance. Unlike investment funds where past performance doesn't predict future results, management teams with successful track records tend to continue delivering strong fundamentals that drive stock outperformance. The world's most valuable tech companies share a crucial characteristic: they were all founder-led for significant periods. Alibaba, Amazon, Apple, Facebook, Google, Microsoft, Netflix, Shopify, Tencent and Tesla were guided by visionaries who averaged 24-year tenures. Founder-led companies demonstrate greater ability to maintain vision despite criticism, think long-term, and ignore short-term pressures. Jeff Bezos launched Amazon Prime despite certain Wall Street punishment. Mark Zuckerberg invested aggressively in platform security despite slashing estimates by 30% and cratering the stock 40%. Reed Hastings doubled down on international expansion during Netflix's Qwikster fiasco. Google's founders committed billions to "moonshots" like autonomous vehicles and human longevity. This founder mentality enables transformative decisions that professional managers might avoid. Industry vision is another hallmark of exceptional management teams. While Netflix didn't invent streaming technology, the company essentially created the modern video streaming category with its limited service launch in January 2007. Reed Hastings demonstrated remarkable foresight when he told the New York Times: "Because DVD is not a hundred-year format, people wonder what will Netflix's second act be" and "We have seen so many Silicon Valley companies follow a single generation of computing." Warren Buffett's shareholder letters have influenced investors for over 50 years, but Jeff Bezos's annual letters since 1997 provide equally valuable insights into Amazon's customer-obsessed philosophy. At the end of each letter, Bezos always includes his original 1997 letter to demonstrate consistency in Amazon's long-term approach and customer focus. The ideal tech management team is founder-led, maintains a long-term orientation, demonstrates industry vision, obsesses over customer satisfaction, possesses deep technical backgrounds and operating experience, focuses intensely on product innovation, attracts top talent, and communicates honestly about challenges.

10장

The Valuation Perspective: Important But Not Paramount

Valuation frameworks can be useful in picking tech stocks, but valuation isn't a science and carries precision traps-appearing to provide exact answers where precision isn't realistic. The key insight: valuation should not be the most important factor in stock-picking decisions. Tech stocks typically trade at premium valuations-the NASDAQ has averaged a 20x forward multiple over 20 years versus 15x for the S&P 500. But valuation without growth context is meaningless. High growth rates can transform "expensive" stocks into reasonable ones over time. A simple example: a $20 "tech stock" at 20x P/E with 20% growth versus a $15 "regular stock" at 15x P/E with 10% growth. If prices remain static and growth continues, their P/E multiples converge in four years, with the "expensive" tech stock becoming cheaper in year five. For companies with robust earnings, a P/E multiple in line with or modestly above the forward EPS growth rate is reasonable-a company growing EPS at 20% can reasonably trade at 20-40x P/E. The critical question is sustainability: does the company's TAM, management, innovation, and value proposition support continued premium growth? Companies with minimal earnings often sport extremely high P/E multiples (>50x) yet can still be good investments, as proven by Amazon and Netflix. For these companies, three key questions matter most: Are current earnings depressed by major investments? Could long-term operating margins be dramatically higher? Can they sustain premium revenue growth long-term? For companies with no earnings, four logic test questions can help determine if valuation is reasonable: Are there similar profitable public companies? Are any segments profitable? Can scale drive profitability? Can management take concrete steps toward profitability?

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11장

Hunt for DHQs: Dislocated High-Quality Stocks

One of the best ways to make money in high-growth tech stocks is identifying high-quality companies and buying them when they're dislocated. This strategy reduces both fundamental risk and valuation risk. High-quality companies consistently deliver premium revenue growth (20%+) driven by large TAMs, relentless innovation, compelling value propositions, and great management. Dislocations occur when stocks correct 20-30% or trade at P/E multiples below their growth rates. Even the strongest tech companies experience periodic dislocations. Analysis of Amazon, Facebook, Google and Netflix from 2016-2020 showed 14 separate 20%+ corrections, averaging roughly one every other year per company. These dislocations typically lasted only about two months, with none exceeding six months. Facebook's 2018 "Faceplant" exemplifies a DHQ opportunity. From July to December 2018, FB shares plummeted 43% after management lowered revenue growth expectations and announced increased investment spending. Investors who bought at the bottom saw a 65% return over the next year, substantially outperforming the market's 37%. The DHQ strategy isn't foolproof but significantly improves your odds of beating the market. Testing shows that buying FANG stocks on 20% corrections outperformed the S&P 500 78% of the time over one year and 100% over two years (2016-2020). For 30% corrections, outperformance occurred 60% of the time over one year and 100% over two years. When should you sell? When fundamentals materially deteriorate-specifically when revenue growth decelerates by 50%+ within a year or drops significantly below 20%. As demonstrated by Snap and Twitter, sharp deceleration typically causes multiple compression, making outperformance difficult. The fundamental lesson: "Buy high-quality stocks, especially when they are dislocated. Be patient, and over the long-term, you will likely outperform the market." Or simply: Look for DHQs.

★★★★★

빅 테크 1등 주식의 법칙 완독을 축하합니다

100만 명 이상의 학습자가 사랑합니다

“23일째 매일 사용하고 있어요. 이제 제 일상의 한 부분이 되었습니다.”

jayallen

빅 테크 1등 주식의 법칙의 핵심 주제

tech stock analysis
high-growth investing
market volatility management
identifying ten-baggers
internet sector evolution

빅 테크 1등 주식의 법칙의 명언

There will be blood, sometimes for reasons completely beyond a specific company's control.
Stock picking requires both fundamental analysis and psychological insight.
The Internet has indeed proven to be an enormous wealth-creation machine.
Even the market's best-performing stocks experience brutal declines.
Don't Play Quarters: The Danger of Trading Around Earnings

빅 테크 1등 주식의 법칙의 등장인물

Mark MahaneyAuthor and veteran Wall Street Internet analyst
Peter LynchLegendary investor and market commentator
John DoerrVenture capitalist who commented on tech wealth
Michael LewisAuthor of 'The Big Short' used as a comparison

저자 소개

베스트셀러 Nothing But Net: 10 Timeless Lessons for Picking Tech Stocks의 저자인 마크 마하니(Mark Mahaney)는 25년 이상 인터넷 주식을 분석해 온 기술주 투자의 권위자입니다. 에버코어 ISI(Evercore ISI)의 수석 매니징 디렉터이자 인터넷 리서치 팀장으로서, 마하니는 *인스티튜셔널 인베스터(Institutional Investor)*의 최상위 애널리스트로 꾸준히 선정되어 왔으며 기술 리서치 부문에서 1위를 차지한 바 있습니다.

그의 저서는 수십 년간의 전문 지식을 고성장 기술 기업을 식별하기 위한 실행 가능한 전략으로 요약하고 있으며, 매출 성장, 시장 불균형, 지속 가능한 경쟁 우위 등 모건 스탠리, 시티뱅크, RBC와 같은 기업에서의 재직 시절에 뿌리를 둔 주제들을 강조합니다.

와튼 스쿨 MBA 출신인 마하니는 아마존, 넷플릭스, 구글과 같은 업계 거물들을 추적하며 얻은 실질적인 통찰력과 데이터 기반 분석을 결합합니다. Nothing But Net은 명확한 프레임워크와 실제 사례 연구로 찬사를 받으며 기술 섹터의 변동성을 헤쳐 나가려는 투자자들에게 필수적인 리소스로 자리 잡았습니다. 이 책은 그의 획기적인 리서치 방법론과 기술 투자 지혜를 대중화하려는 열정에서 직접적인 영감을 얻었습니다. 파이낸셜 타임스(Financial Times) 베스트셀러로 인정받은 이 책은 기술주 분야에서 월스트리트의 가장 신뢰받는 목소리 중 하나로서 마하니의 명성을 공고히 해줍니다.

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샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

LOVED BY

1,000,000+ curious minds.

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1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

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108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

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"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

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"It is great for me to learn something from the book without reading it."

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@Chloe, Solo founder, LA

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

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@Jaded_Falcon

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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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@Pitiful

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이 학습 계획의 일부

Invest in Tech for Financial Freedom

PE/VC Hiring Challenges in Energy & Tech

더 알아보기

1,000,000+ curious minds.

1,000,000+ curious minds.

한 권의 책, 다양한 듣기 방식.

The Internet's Most Valuable Investment Lessons

The Big Long: How Internet Stocks Created Unprecedented Wealth

들리는 모든 단어를 눈으로 확인하세요

Expect Blood: Even the Best Stocks Will Test Your Resolve

Don't Play Quarters: The Danger of Trading Around Earnings

빅 테크 1등 주식의 법칙에서 더 많은 것을 얻으세요

Revenue Reigns Supreme: The Growth Imperative

Product Innovation Drives Fundamental Performance

들리는 모든 단어를 눈으로 확인하세요

The Power of TAM: Why Market Size Matters

Consumer Value Proposition Beats Business Models

빅 테크 1등 주식의 법칙에서 더 많은 것을 얻으세요

Management Quality: The Ultimate Differentiator

The Valuation Perspective: Important But Not Paramount

들리는 모든 단어를 눈으로 확인하세요

Hunt for DHQs: Dislocated High-Quality Stocks

빅 테크 1등 주식의 법칙 완독을 축하합니다

다른 사용자들도 좋아한 책

이 학습 계획의 일부

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더 알아보기

빅 테크 1등 주식의 법칙 개요