
"The Geek Way" revolutionizes business by replacing Industrial Era practices with science, ownership, speed, and openness. Named among 2023's best books by the Economist and Forbes, it's what former Google CEO Eric Schmidt calls "a handbook for disruptors" - and LinkedIn's Reid Hoffman praises as essential reading.
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Picture Reed Hastings in 1997, pitching his DVD-by-mail startup to Hollywood executives who barely suppressed their laughter. Time Warner's CEO dismissed Netflix as threatening as "the Albanian army taking over the world." Fast forward to 2021: Netflix dominated Emmy nominations while traditional studios hemorrhaged jobs. But here's what most people miss-this wasn't a story about technology disrupting media. It was about a fundamentally different way of running organizations quietly overthrowing centuries of business orthodoxy. The real revolution wasn't streaming. It was culture. What separates companies that thrive from those that collapse isn't their industry, location, or even their technology. It's something far more subtle and powerful: a set of operating principles that flip conventional management wisdom on its head. These principles-speed over planning, autonomy over coordination, evidence over intuition, openness over hierarchy-have created an economic earthquake. By 2022, Northern California's tiny geographic footprint (less than 0.1% of America) contained companies worth nearly half of all large-company stock market value in the US. That's more than half the combined value of all public companies in the EU and UK combined, concentrated in an area the size of Rhode Island.
The Geek Way의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
The Geek Way을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 The Geek Way을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

The Geek Way 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.