What is *The Fixer* by Bradley Tusk about?

*The Fixer* chronicles Bradley Tusk’s role as a political strategist helping startups like Uber, Lemonade, and FanDuel survive regulatory battles. It reveals behind-the-scenes tactics for mobilizing public opinion, outmaneuvering established industries, and navigating bureaucratic obstacles. The book blends memoir with actionable advice, showing how startups can "punch back" against political resistance.

Who should read *The Fixer*?

Aspiring entrepreneurs, policymakers, and business enthusiasts will benefit. It’s ideal for founders entering regulated industries (e.g., fintech, insurance, ride-sharing) and anyone interested in the intersection of politics and innovation.

Is *The Fixer* worth reading?

Yes—readers gain rare insights into high-stakes political maneuvering through real-world examples like Uber’s fight against NYC’s mayor and Lemonade’s insurance battles. Tusk’s storytelling makes complex strategies accessible, offering practical lessons for overcoming regulatory barriers.

How did Bradley Tusk help Uber survive regulatory challenges?

Tusk mobilized public support via media campaigns, framing Uber as a consumer-friendly underdog. He bypassed traditional lobbying by directly engaging voters, forcing politicians to side with public demand over taxi industry interests.

What are key strategies from *The Fixer* for startups?

- **Leverage media narratives** to pressure policymakers - **Build grassroots support** to counter established lobbies - **Preempt regulatory threats** with proactive campaigns - **Frame battles** as consumer rights issues.

What criticisms exist about *The Fixer*?

Some note the book emphasizes Tusk’s victories without deeply analyzing failures. Critics suggest it oversimplifies political complexity but acknowledge its value as a startup survival guide.

How does *The Fixer* compare to other startup guides?

Unlike generic business manuals, it specifically addresses navigating politics and regulation. It complements books like *The Lean Startup* by adding a governance-risk dimension.

Why is *The Fixer* relevant for entrepreneurs in 2025?

As AI, blockchain, and climate tech face increasing regulation, Tusk’s playbook helps innovators anticipate and counter political roadblocks—a critical skill in today’s tech-driven markets.

픽서 혹은 정무적 해결사 요약

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픽서 혹은 정무적 해결사 요약 개요

"더 픽서(The Fixer)"는 정치 전략가 브래들리 터스크(Bradley Tusk)가 우버(Uber), 팬듀얼(FanDuel), 테슬라(Tesla)가 규제의 지뢰밭을 헤쳐 나갈 수 있도록 어떻게 도왔는지 밝힙니다. 스티븐 소더버그(Steven Soderbergh)로부터 "매우 재미있고" "짜릿하다"는 찬사를 받은 이 내부자 가이드는 창업자들에게 한 가지 중요한 진실을 보여줍니다. 산업을 혁신한다는 것은 그 산업의 정치를 먼저 마스터해야 함을 의미합니다.

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다양한 학습 방식으로 픽서 혹은 정무적 해결사 요약 살펴보기

픽서 혹은 정무적 해결사의 같은 아이디어를 담았습니다. 나에게 맞는 목소리, 깊이, 속도를 고르고 언제든 바꿔 보세요.

1장

The Political Fixer's Playbook: Where Startups and Politics Collide

In the summer of 2015, Travis Kalanick called me with an urgent problem. New York City Mayor Bill de Blasio had proposed legislation to cap Uber's growth at just 1% annually-effectively killing the business in America's most important city. The challenge seemed insurmountable. The city council typically voted 49-2 with the mayor, and we needed 26 votes to win. De Blasio, backed by his taxi industry donors, planned to frame this as "champion of the oppressed versus big corporation." But somewhere over the Ozarks, I identified de Blasio's weakness-one he didn't know he had. It would be risky, but it was our only shot. This wasn't my first political rodeo. After two decades in government-running Bloomberg's mayoral campaign, serving as Schumer's communications director, and even as deputy governor of Illinois under the now-imprisoned Rod Blagojevich-I'd learned how to handle uphill battles. When I joined Uber as its first political adviser, I took half my fee in equity (which yielded a 250-fold return) and spent years battling the taxi industry nationwide. The political ecosystem has evolved to perpetuate itself, fueled by donations from established industries that startups disrupt. A startup's competitive advantage is intellectual-ideas and technology. The incumbent's advantage is political-campaign donations and lobbyists whose job is to stop innovation. My career has been about helping startups navigate this treacherous landscape, turning their customers into political weapons that can overwhelm even the most entrenched interests.

2장

Learning the Dark Arts: My Political Education

My entry into politics came through pure chance and audacity. As a freshman at Penn working as a cabana boy, I met Ed Rendell at the 1992 Democratic Convention. With no political connections except one tenuous link through my father, I managed to attend using a carpenter's union pass. Finding the arena nearly empty except for Rendell, I mustered the courage to introduce myself. Our brief conversation ended with him offering me an internship, though his follow-up letter never arrived. Undeterred, I simply showed up at Philadelphia City Hall months later, naively asking to see the mayor. Remarkably, Rendell called me back that same day asking "When are you coming to work?" This opportunity launched my political career-all because I was willing to take a chance and approach someone important. Later, while studying abroad, I was accepted into New York City's Government Scholars program. There I met Henry Stern, the eccentric parks commissioner who promised: "If you come here, I'll give you real work to do." Those eleven words instantly won me over, offering both action and importance-a combination I've sought throughout my career. Henry was obsessed with publicity-it was his oxygen. He understood that if Parks, a relatively tiny city agency, was constantly in the news, he could command more resources from politicians equally desperate for attention. This revealed a cardinal rule of politics: most politicians are desperately insecure and need attention at all costs, making reelection their primary concern. The more press we got, the more Henry trusted me, leading to increasingly outlandish stunts-from dressing Henry as a groundhog to building a giant spiderweb in Times Square. We used corporate partnerships to fund initiatives while staging elaborate events to drive policy changes. The key lesson: Never underestimate your ability to influence politicians if you can control media attention. Controlling the flow of attention lets you get people to do (or not do) almost anything.

들리는 모든 단어를 눈으로 확인하세요

픽서 혹은 정무적 해결사의 각 단어가 오디오에 맞춰 실시간으로 강조되어 편하게 따라 읽을 수 있습니다.

3장

The Relentless Pursuit of Attention: The Schumer Method

A creative toilet paper ribbon-cutting ceremony at a newly renovated public restroom in Brooklyn caught the attention of influential PR guru Steven Rubenstein. The unconventional approach to what could have been a mundane event demonstrated an innovative understanding of media attention, leading Rubenstein to recommend me to Chuck Schumer when he needed a communications director. Schumer had methodically built his reputation through relentless personal outreach-first by knocking on 10,000 doors as a state assembly candidate in Brooklyn, then through an omnipresent media strategy that would become his trademark. Like a determined running back gaining "three yards and a cloud of dust," Schumer's legendary work ethic involved holding ceaseless press conferences on every imaginable topic, from local infrastructure projects to national policy debates. He maintained a grueling schedule of 3-4 press events per week, each meticulously planned to maximize media coverage. His Sunday press conferences became his signature strategy-working when other politicians weren't, specifically targeting Sunday's highest-rated local newscasts and Monday's news-starved papers. This tactical approach regularly secured front-page coverage in New York's major dailies. As a junior minority senator with little actual legislative power, we became masters at inventing topics for attention. Our toolkit included establishing blue-ribbon commissions on emerging issues, drafting strongly-worded protest letters to corporations, or traveling to multiple TV studios for repeated performances on morning shows. We developed a system of rapid response to breaking news, ensuring Schumer could comment on developing stories within hours. When I struggled to find a newsworthy topic before the 2000 election, I proposed modernizing America's voting system, focusing on outdated punch-card ballots. The initial press conference received modest coverage until "hanging chads" emerged two days later during the contested Bush-Gore election in Florida. Suddenly, Schumer appeared prescient, triggering a monsoon of national press attention and eventual federal legislation through the Help America Vote Act. But Schumer's carefully crafted media dominance faced an unprecedented challenge when Hillary Clinton entered the Senate. Despite being technically junior to Schumer, her global celebrity status meant she could generate more headlines by simply walking through the Capitol than he could with fifty meticulously planned press conferences. This created immediate tension between them, forcing our office to develop even more creative ways to maintain media visibility. The situation highlighted a fundamental truth about modern politics: sometimes star power could trump even the most disciplined media strategy. Schumer responded by doubling down on his local presence, ensuring that while Hillary might dominate national headlines, he remained New York's most visible advocate on hometown issues.

4장

When Crisis Forces Cooperation: The 9/11 Lesson

Over time, Chuck Schumer and Hillary Clinton eventually learned to appreciate each other, finding common ground in their intelligence, work ethic, and genuine belief in government's power to help people. Despite their different styles - Schumer's aggressive media approach contrasting with Clinton's more measured persona - they were initially wary adversaries competing for New York's spotlight. Their relationship exemplified the complex dynamics often seen between senators representing the same state. Then came 9/11. I was in our New York office when news broke about a "small plane" hitting the World Trade Center. When I called Chuck, I heard pure shock in his voice - a rare moment where his typically confident demeanor cracked. The next morning, Chuck and Hillary joined President Bush visiting Ground Zero in a massive motorcade with armed vehicles, F-16s patrolling overhead, and Army snipers positioned on rooftops. The unprecedented security measures reflected both the uncertainty of those early hours and the fear of potential follow-up attacks. Lower Manhattan appeared frozen in time-debris particles floating in the air like toxic snow, a flipped coffee cart still intact with steam rising from spilled drinks. Papers from destroyed offices drifted through streets turned gray with ash. Despite the presence of the nation's most powerful leaders, an eerie silence prevailed, broken only by the sound of emergency vehicles and the occasional crunch of boots on debris. Bush delivered an electric speech atop a firetruck, promising revenge against bin Laden, his words carrying across the stunned crowd through a borrowed bullhorn. In the aftermath, partisan divisions temporarily dissolved as the magnitude of the crisis demanded unity. At the Police Academy, which became an impromptu command center, Republican Mayor Giuliani, Republican Governor Pataki, and Democratic Senators worked together on critical issues like coordinating emergency responses, securing body bags, and establishing victim family outreach programs. Traditional political rivalries gave way to practical problem-solving. When tasked with securing federal aid, Chuck boldly asked Bush for $20 billion, explaining it was "the biggest number I can ask for without being embarrassed." This taught me a valuable lesson about negotiation strategy: always ask for as much as you can reasonably justify - the worst they can say is no. The crisis demonstrated how extreme circumstances can break down political barriers and force cooperation among even the most determined rivals. The experience transformed not just the relationship between Schumer and Clinton, but also reshaped how New York's political leadership approached crisis management and intergovernmental cooperation. The lessons learned about setting aside differences in times of crisis would prove valuable in future challenges facing the city and state.

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5장

Controlling Your Narrative Before Others Define You

When Frank Bruni of the New York Times was assigned to write a magazine cover story about Chuck and Hillary's relationship, we faced a potential disaster. Their mutual disdain was Washington's open secret, but just a month after 9/11, New Yorkers needed to believe their leaders could unite to help the city recover. We needed a villain to distract from their rivalry, and Republicans obliged. Though Bush had agreed to Chuck's $20 billion aid request for New York, OMB Director Mitch Daniels and Senate Minority Leader Trent Lott opposed it. Lott, a Mississippi Republican who thrived on culture wars, saw opposing aid to New York as politically advantageous with his base. Hillary's team and I coordinated hourly to present a united front to Bruni. Hillary, experienced with media management, understood the necessity. Chuck struggled more, micromanaging the photo shoot and calling to complain when I told him about criticisms Bruni had gathered. We pushed the narrative of New York's senators uniting against partisan opposition rather than feuding with each other. The strategy worked-Bruni's December story portrayed both senators positively as deeply committed to helping New York recover. The public pressure forced Lott to drop his opposition, and New York got its funding. I was relieved, but Chuck wasn't. The same day the positive story appeared, he erupted because Hillary had taken credit for one of his ideas at an event in Buffalo. After all our work avoiding disaster, his pettiness was the final straw. I exploded, screaming and threatening to quit. He apologized, but I realized I needed to pivot away from being someone's attention-getter.

6장

Radical Transparency: The Bloomberg Approach

Working as a press secretary gives young staffers tremendous power and access early in their careers, but it can trap you professionally if you don't eventually pivot. My opportunity came when Mike Bloomberg was elected mayor of New York City. Bloomberg's victory was improbable-as a Republican, he would have lost by 25 points if not for 9/11. But the combination of post-attack fear, Giuliani's endorsement, a racially charged Democratic primary that depressed turnout, Bloomberg's $72 million campaign spending, and a well-run operation narrowly put him over the top. Bloomberg's first year as mayor was rough despite later becoming New York's most successful mayor. His smoking ban proposal faced backlash as heavy-handed, and his post-9/11 property tax increases were predictably unpopular, as was closing firehouses. I realized Mike wouldn't win reelection on charm alone-we needed to show voters he was radically different from typical politicians. After researching every campaign promise-over 380 different policy ideas-I proposed something unprecedented: publicly reporting on the status of every single campaign promise, regardless of fulfillment. If fulfilled, we'd say so; if in progress, we'd explain the status; if failed, we'd admit it; if Mike changed his mind, we'd explain why. This radical transparency initiative culminated with an unveiling in Bensonhurst, Brooklyn with Anthony Santamaria-a skeptical voter who had challenged Mike during the campaign. The campaign promises report demonstrated Mike's accountability and uniquely transparent approach to governance.

들리는 모든 단어를 눈으로 확인하세요

픽서 혹은 정무적 해결사의 각 단어가 오디오에 맞춰 실시간으로 강조되어 편하게 따라 읽을 수 있습니다.

7장

The Audacity of Inexperience: Taking Chances

When John Wyma offered me the deputy governor position in Illinois, I remembered important lessons: nothing happens unless you make it happen, and perceived lack of qualification shouldn't stop you from taking opportunities. Rod Blagojevich embodied the distinction between skills needed to run for office versus serving in office. He was an incredible speaker-charismatic, charming, funny, self-deprecating-who could connect with any audience. His retail political skills rivaled Bill Clinton's. Yet Rod lacked the work ethic, discipline, integrity, and focus needed to govern effectively. Why was I chosen? Two explanations: the benign one-I was young enough to tolerate Rod's nonsense, with diverse experience from Bloomberg, Schumer, and Rendell. The less benign reason became clear years later-I was naive about Illinois politics, and conspicuously absent from my portfolio were hiring, grants, and contracts-the very things Rod and his cronies needed to control for their pay-to-play scheme. When I flew to Chicago to meet Rod, I impressed him with basic preparation that shouldn't have been remarkable-a red flag I missed at the time. The Illinois press was confused and outraged that a 29-year-old New Yorker with no connections to Illinois would be running the state. But my naivete was actually an advantage-I didn't know I wasn't supposed to be able to walk into a new environment and start telling everyone what to do.

8장

The Leadership Vacuum: When Nobody's in Charge

On the day of our budget address to eliminate a $4.8 billion deficit, I panicked when I saw a room full of state agency directors I'd never met. Despite my inexperience in compiling state budgets, I'd worked around the clock with our budget director to close the gap without raising taxes or cutting essential services. Walking into that room of experienced adults, I momentarily felt like an imposter. But I took a deep breath, sat at the head of the table, and started explaining our budget. To my surprise, they were attentive and eager for information. I realized they'd been completely rudderless-no one had ever bothered to assemble them before. While a 29-year-old New Yorker might not have been their first choice as leader, they were just relieved someone was finally taking charge. I quickly learned most people want someone else to bear responsibility for tough decisions. If you take their calls, reply to emails, show interest in their work, and protect them from politics and personalities, they'll follow you anywhere. This leadership vacuum became even more apparent when Rod refused to participate in a critical Homeland Security call with Secretary Tom Ridge because he was too busy raging about a fundraising letter his father-in-law had sent out. With the call starting and Rod storming around his house, I was forced to impersonate him on the call and declare a state of emergency in the simulated crisis. Later, during bill review season, Rod refused to come to the office to sign or veto legislation with approaching deadlines, claiming he was "busy" seeing his tailor. "You do it. I'm too busy," he told me, effectively delegating his constitutional duties. Years later during his corruption trial, someone checked if the legislation I'd signed with the autopen was even valid. It was.

픽서 혹은 정무적 해결사에서 더 많은 것을 얻으세요

매일 새로운 인사이트를 10만 개 이상의 레슨에서 만나보세요
단어가 강조되어 오디오와 실시간으로 동기화됩니다
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9장

Creating a New Market: The Birth of Tusk Ventures

With $234,000 in savings from my Bloomberg campaign bonus, I faced a critical decision about my future. My initial plan to start a consulting firm with Howard Wolfson and Gary Ginsberg fell apart when both took other opportunities. By Thanksgiving, I was on my own with a ticking financial clock. I didn't want to return to government or join a large corporation after my Lehman experience. I needed a business model that leveraged my unique skills rather than competing in established consulting niches like lobbying, PR, or polling. My strength was solving complex problems across multiple jurisdictions and executing campaigns from start to finish. I envisioned becoming a campaign manager for corporations facing regulatory challenges across multiple markets. Though no such business model existed, I could create the market myself. Drawing from my experience sending Bloomberg 5 a.m. daily campaign briefings, I decided to differentiate my firm by sending clients 7 a.m. emails detailing every action happening in their campaign that day across all markets and tactics. This proactive approach would contrast sharply with typical consultants who only respond when repeatedly asked. I branded this new venture Tusk Strategies and set my minimum monthly fee at $25,000-a figure I could barely say with a straight face. Since we were creating a new service category, our real competition was convincing C-suite executives that our additional cost was worth it on top of their existing PR and lobbying expenses. Our first major client was Uber, where Travis Kalanick brought us on immediately after our first meeting. Fortunately, when he asked if I'd accept part of my fee in equity because he couldn't afford our full rate, I agreed-a decision that paid off enormously as Uber's valuation grew 250 times.

10장

Travis's Law: When to Fight the System

During a strategy session in my office, Travis proposed mobilizing customers if regulators tried to shut Uber down. I was skeptical that customers would take time to contact regulators, but Travis insisted people would fight for a service that solved the many problems with traditional taxis. We developed what became known as "Travis's Law": In any jurisdiction with democratically elected officials, Uber would enter markets with or without permission, demonstrate the product, build a customer base, and then mobilize those riders as advocates when regulators tried to shut them down. This formula combined Travis's product instincts with my political disillusionment. Travis knew nothing about politics but understood his customers would fight for the service. My years in politics had taught me that officials rarely make decisions based on policy merits, but rather on political needs. We created a framework to determine when to ask permission versus begging forgiveness, considering jurisdiction corruption, potential grassroots support, narrative strength, existing laws, potential penalties, opponents' political strength, and the stakes involved. Our first real test came in Washington D.C., where Taxicab Commission head Ron Linton saw Uber as a threat to his empire. At his urging, Councilwoman Mary Cheh introduced legislation that would effectively ban Uber by setting minimum fares at five times taxi rates and imposing other impossible requirements. We created the hashtag #UberDCLove and Travis sent customers an email explaining how the council was trying to artificially keep prices high to protect the taxi industry. The response was overwhelming: 50,000 emails and 37,000 tweets in just three days. The council panicked-they were accustomed to pay-to-play politics working quietly with minimal public attention. Cheh quickly shelved her bill as support evaporated. We then wrote new legislation-the Public Vehicle-for-Hire Innovation Amendment Act-which legalized digital dispatch, allowed time and distance-based fares, and created a unified licensing system. It passed unanimously, with even the original anti-Uber sponsors voting for it.

들리는 모든 단어를 눈으로 확인하세요

픽서 혹은 정무적 해결사의 각 단어가 오디오에 맞춰 실시간으로 강조되어 편하게 따라 읽을 수 있습니다.

11장

Building a Venture Firm for Regulated Industries

Following our victories with Uber, I began building a formal venture business to help startups navigate political and regulatory challenges in exchange for equity. This required significant investment and assembling a team of experts who could evaluate deals and provide comprehensive services. Expanding beyond just Uber meant investing roughly $4 million annually to build a proper venture operation. I assembled a talented team starting with Jordan Nof from Blackstone to lead investments, Matt Yale from Laureate Education for operations, Jen Hanley (Hillary Clinton's former press secretary) for communications, my sister Marla Tusk (former Justice Department attorney) as general counsel, and Marla Kanemitsu for our regulatory team. My father, our CFO, questioned the financial risk of using Tusk Strategies' profits to fund this new venture, but I explained our unique advantages: cash flow from our consulting business, my risk tolerance from Uber stock, our unmatched credentials working with both Uber and Bloomberg, and our ability to run complex multi-jurisdiction campaigns. On August 3, 2015, the Times ran a story about how I was launching a firm to help startups solve problems in return for equity. Soon the phone started ringing, and with Handy, one of our first clients, we learned this business wasn't going to be easy. Handy connects consumers to housekeepers and handymen-a simple premise for a service that's operated in the gray economy for centuries. Their professionals are independent contractors, which creates political problems. Labor unions hate independent contractors because they can't organize them or charge dues. We developed a radical idea: give sharing-economy workers benefits through a portable benefits fund without triggering full-time employment status. But unions opposed this pro-worker legislation because it threatened their model. We needed friendly terrain to establish the concept, so we started in Arizona where we successfully clarified labor laws for independent contractors.

12장

The de Blasio Fight: Our Defining Battle

When Travis called about de Blasio's proposal to cap Uber's growth at 1% annually, I realized we could fight from the mayor's left-attacking his progressive credentials by highlighting how Uber helped immigrants and minorities both as drivers and as riders who faced discrimination from traditional taxis. The stakes were enormous-if New York capped Uber, London and Mexico City would follow suit. We assembled an all-star lobbying team and implemented a two-pronged strategy: generate massive public opposition through media and community outreach while simultaneously lobbying council members. Our compelling TV ads featured immigrant drivers and minority riders who'd been discriminated against by taxis. We spent over $1 million weekly on advertising. De Blasio's position was fatally flawed: it was transparently motivated by taxi industry donations, contradicted his "Tale of Two Cities" narrative by hurting immigrants and minorities, and lacked genuine public support. Meanwhile, we had two million customers, fifty thousand drivers, and a brilliant tactic-adding a "de Blasio" option to the Uber app showing 25-minute wait times, which generated 250,000 emails and tweets to council members in a week. Our campaign worked. De Blasio's poll numbers plummeted, and even his allies began abandoning him. The New York Times editorial board, Al Sharpton, and Brooklyn Borough President Eric Adams all came out against the cap. Ultimately, de Blasio was forced to withdraw his proposal, giving us a complete victory. This fight demonstrated the power of our approach: combining traditional political tactics with the unique advantages of technology platforms that can instantly mobilize thousands of passionate customers. It became the template for how we would help other startups facing similar regulatory challenges.

★★★★★

픽서 혹은 정무적 해결사 완독을 축하합니다

“23일째 매일 사용하고 있어요. 이제 제 일상의 한 부분이 되었습니다.”

jayallen

픽서 혹은 정무적 해결사 요약의 핵심 주제

regulatory hacking
startup lobbying
media manipulation
political risk management
disruptive innovation strategy

픽서 혹은 정무적 해결사 요약의 명문장

Most politicians are desperately insecure and need attention at all costs.
Sometimes star power could trump even the most disciplined media strategy.

픽서 혹은 정무적 해결사 요약의 등장인물

Bradley TuskThe author, a political fixer and strategist
Travis KalanickFounder of Uber who hired Tusk for help
Bill de BlasioMayor of New York City and opponent of Uber
Chuck SchumerU.S. Senator known for his media strategy
Henry SternEccentric NYC Parks Commissioner and mentor

저자 소개

Bradley Tusk는 베스트셀러인 The Fixer: My Adventures Saving Startups From Death by Politics의 저자이자 저명한 벤처 캐피털리스트, 정치 전략가, 그리고 규제 전문가입니다. 정책을 통해 산업을 재편해 온 그의 경력을 바탕으로 집필된 이 책은 회고록과 비즈니스 전략을 결합하여, Uber와 같은 혁신적 기술의 합법화 과정에서 수행한 Tusk의 역할과 복잡한 규제 속에서 스타트업을 대변해 온 그의 행보를 기록하고 있습니다.

정치와 기술 분야의 노련한 운영자인 Tusk는 규제 산업에 집중하는 최초의 벤처 캐피털 회사인 Tusk Venture Partners를 설립했으며, 2009년 마이클 블룸버그(Michael Bloomberg)의 시장 선거 캠페인 매니저를 역임했고, Uber의 첫 번째 정치 고문으로 활동했습니다.

그의 통찰력은 자선 활동으로도 이어져, 그의 주도로 1,200만 명 이상의 미국인에게 식량을 지원하고 모바일 투표 시범 운영을 개척했습니다. Tusk는 Firewall 팟캐스트, Fast Company 칼럼, 그리고 후속작인 Obvious in Hindsight와 Vote With Your Phone을 통해 자신의 전문성을 널리 알리고 있습니다.

컬럼비아 경영대학원(Columbia Business School)의 겸임 교수인 그는 정책 수립의 통찰력과 기업가적 근성을 결합하여 경쟁이 치열한 시장에서의 혁신을 재정의하고 있습니다.

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The Maverick's Guide to High-Stakes Influence

In modern organizations, merit alone isn't enough to move the needle on bold ideas. This guide is designed for ambitious leaders and intrapreneurs who need to navigate political minefields and master the art of psychological persuasion to achieve results.

1 h 12 m•3 섹션

학습 계획

Thinking, Fast and Slow: Decision Toolkit

In an era of information overload, understanding the mechanics of human judgment is a critical superpower for leaders and professionals. This toolkit is essential for anyone looking to minimize cognitive errors and master the psychological drivers behind every choice we make.

3 h 15 m•4 섹션

학습 계획

The Founder's Personal Brand Playbook

Founders often struggle with the internal pressures of perfectionism and anxiety that hinder their public presence. This playbook is designed for entrepreneurs who need to transform their communication from reactive to authoritative through psychological mastery and structured frameworks.

1 h 36 m•4 섹션

학습 계획

Modern Work Politics: Machiavelli & 48 Laws

In high-stakes corporate environments, technical skill alone rarely guarantees advancement. This plan is designed for ambitious professionals who need to master the unspoken rules of influence and power dynamics to secure their seat at the table.

5 h•4 섹션

학습 계획

Billionaires, Bots, and the Ballot

In an era where tech giants and high-net-worth individuals wield unprecedented power, understanding the mechanics of modern democracy is essential. This plan is ideal for political analysts, tech policy advocates, and concerned citizens looking to navigate the intersection of private capital and state machinery.

1 h 30 m•3 섹션

학습 계획

The Architect of Influence

This plan is essential for creators and leaders who want to bridge the gap between having great ideas and building a profitable brand. It benefits anyone looking to master the psychology of persuasion, creative discipline, and digital monetization.

2 h 30 m•5 섹션

학습 계획

The Systems Thinking Advantage for Founders

In the volatile world of startups, founders often fall into the trap of reactive management. This learning plan is essential for entrepreneurs who want to move beyond chaos by mastering the structural dynamics of their business. It is ideal for early-stage leaders aiming to build scalable, stable organizations through first-principles design.

1 h 30 m•3 섹션

학습 계획

Entrepreneurship

This comprehensive guide is designed for aspiring founders and leaders looking to transition from initial idea to a scalable enterprise. It provides the essential roadmap for navigating the high-stakes journey of building, funding, and leading a modern business.

5 h 18 m•4 섹션

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@Moemenn

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@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

웹에서 BeFreed가 어떻게 논의되고 있는지 더 보기

컬럼비아 대학교 동문들이 제작 샌프란시스코에서 개발

BeFreed는 호기심 넘치는 글로벌 커뮤니티를 하나로 연결합니다

4.7

평균 평점

앱 평가 7.84천 개 이상

BeFreed Community

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

웹에서 BeFreed가 어떻게 논의되고 있는지 더 보기

지금 바로 학습 여정을 시작하세요

3장

픽서 혹은 정무적 해결사 요약

픽서 혹은 정무적 해결사 요약 개요

다양한 학습 방식으로 픽서 혹은 정무적 해결사 요약 살펴보기

The Political Fixer's Playbook: Where Startups and Politics Collide

Learning the Dark Arts: My Political Education

들리는 모든 단어를 눈으로 확인하세요

The Relentless Pursuit of Attention: The Schumer Method

When Crisis Forces Cooperation: The 9/11 Lesson

픽서 혹은 정무적 해결사에서 더 많은 것을 얻으세요

Controlling Your Narrative Before Others Define You

Radical Transparency: The Bloomberg Approach

들리는 모든 단어를 눈으로 확인하세요

The Audacity of Inexperience: Taking Chances

The Leadership Vacuum: When Nobody's in Charge

픽서 혹은 정무적 해결사에서 더 많은 것을 얻으세요

Creating a New Market: The Birth of Tusk Ventures

Travis's Law: When to Fight the System

들리는 모든 단어를 눈으로 확인하세요

Building a Venture Firm for Regulated Industries

The de Blasio Fight: Our Defining Battle

픽서 혹은 정무적 해결사 완독을 축하합니다

픽서 혹은 정무적 해결사 요약의 핵심 주제

픽서 혹은 정무적 해결사 요약의 명문장

픽서 혹은 정무적 해결사 요약의 등장인물

저자 소개

픽서 혹은 정무적 해결사 요약 다운로드

다른 사용자들도 좋아한 책

픽서 혹은 정무적 해결사 요약에 관한 자주 묻는 질문

What is The Fixer by Bradley Tusk about?

Who should read The Fixer?

Is The Fixer worth reading?

How did Bradley Tusk help Uber survive regulatory challenges?

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BeFreed는 호기심 넘치는 글로벌 커뮤니티를 하나로 연결합니다

BeFreed는 호기심 넘치는 글로벌 커뮤니티를 하나로 연결합니다

다양한 학습 방식으로 픽서 혹은 정무적 해결사 요약 살펴보기

The Political Fixer's Playbook: Where Startups and Politics Collide

Learning the Dark Arts: My Political Education

들리는 모든 단어를 눈으로 확인하세요

The Relentless Pursuit of Attention: The Schumer Method

When Crisis Forces Cooperation: The 9/11 Lesson

픽서 혹은 정무적 해결사에서 더 많은 것을 얻으세요

Controlling Your Narrative Before Others Define You

Radical Transparency: The Bloomberg Approach

들리는 모든 단어를 눈으로 확인하세요

The Audacity of Inexperience: Taking Chances

The Leadership Vacuum: When Nobody's in Charge

픽서 혹은 정무적 해결사에서 더 많은 것을 얻으세요

Creating a New Market: The Birth of Tusk Ventures

Travis's Law: When to Fight the System

들리는 모든 단어를 눈으로 확인하세요

Building a Venture Firm for Regulated Industries

The de Blasio Fight: Our Defining Battle

픽서 혹은 정무적 해결사 완독을 축하합니다

다른 사용자들도 좋아한 책

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