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    Apology Impulse by Cary Cooper and Sean O’Meara Summary

    Apology Impulse
    Cary Cooper and Sean O’Meara
    3.63 (71 Reviews)
    BusinessPsychologyCommunication skill
    개요
    핵심 요점
    저자
    자주 묻는 질문

    Overview of Apology Impulse

    In "The Apology Impulse," renowned psychologist Cary Cooper reveals how corporate "sorry" culture has lost all meaning. Did you know American Airlines sends hundreds of apology letters daily for minor issues? Discover why authentic remorse - not reflexive contrition - builds genuine trust.

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    「Apology Impulse」베스트 인용구

    “

    It's harder to apologize for what you ARE than what you DID.

    ”
    나만의 학습 방법 탐색하기
    Apology Impulse은 단순한 책이 아닙니다 — Business의 마스터클래스입니다. 당신에게 가장 잘 맞는 방식으로 교훈을 흡수할 수 있도록 5가지 고유한 학습 모드를 제공합니다. 깊이 생각하는 사람이든, 빠른 학습자이든, 이야기를 좋아하는 사람이든, 당신의 스타일에 맞는 모드가 있습니다.

    빠른 요약 모드 - Apology Impulse 요약을 9분 만에 읽거나 듣기

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    플래시 카드 모드 - Apology Impulse에서 엄선한 7가지 핵심 인사이트

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    Apology Impulse을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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    DiscordLinkedIn
    추천 도서 요약
    Crucial ConversationsThe Perfect MarriageInto the WildNever Split the DifferenceAttachedGood to GreatSay Nothing
    인기 카테고리
    Self HelpCommunication SkillRelationshipMindfulnessPhilosophyInspirationProductivity
    유명인 추천 도서
    Elon MuskCharlie KirkBill GatesSteve JobsAndrew HubermanJoe RoganJordan Peterson
    수상작 컬렉션
    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
    추천 주제
    ManagementAmerican HistoryWarTradingStoicismAnxietySex
    연도별 베스트 도서
    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
    학습 도구
    Knowledge VisualizerAI Podcast Generator
    추천 저자
    Chimamanda Ngozi AdichieGeorge OrwellO. J. SimpsonBarbara O'NeillWinston ChurchillCharlie Kirk
    BeFreed vs 다른 앱
    BeFreed vs. Other Book Summary AppsBeFreed vs. ElevenReaderBeFreed vs. ReadwiseBeFreed vs. Anki
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    핵심 내용

    1

    When Saying Sorry Became a Corporate Performance

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    Picture a groom on his wedding day in 1951, devastated because his morning suit never arrived. Weeks later, he received something extraordinary: a handwritten letter from the company's managing director expressing "unprecedented embarrassment," accompanied by a full refund and a personal check worth hundreds in today's money. This wasn't a PR strategy or damage control-it was genuine human contrition. Fast-forward to today. In January 2018, only two days passed without a major organization issuing a public apology. Tesco alone apologized 13 times in 2017-once every four weeks-despite not being six times worse than they were five years earlier. Google's database reveals that published instances of "sorry" peaked in 2008 at levels unseen since 1629. Yet here's the paradox: in 1953, during unprecedented prosperity, "sorry" hit its lowest point since the 18th century. When people were busier, richer, and happier, they apologized less. Today, we're drowning in apologies that mean nothing.

    2

    The Mechanics of Modern Contrition

    3

    The Gold Standard Nobody Follows

    4

    The Linguistic Gymnastics of Evasion

    5

    The Paradox of Being Sorry and Not Sorry

    6

    When Defiance Beats Contrition

    7

    Reclaiming the Power of Sorry