
Tech pioneer Jaron Lanier's manifesto exposes how social media manipulates your behavior. Featured in Netflix's "The Social Dilemma" and praised as "profound" by The New York Times, this WIRED "All-Time Favorite" asks: What freedom could you reclaim by clicking 'delete'?
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Imagine carrying a device that constantly manipulates your behavior without your awareness. This isn't science fiction-it's our current reality. Jaron Lanier, a Silicon Valley pioneer who helped build the digital world we inhabit, delivers a provocative wake-up call about the dangers lurking behind our screens. His message has become required reading among tech elites while being strategically avoided in public discourse. What makes this message so threatening? Lanier doesn't condemn all technology-just a specific business model that's corroding our society, politics, and psychological well-being. As you scroll through your feed right now, consider: are you the user, or are you being used? The manipulation happening through your smartphone isn't accidental-it's the product of a deliberate system designed to modify your behavior for profit. Nearly everyone now carries devices enabling continuous algorithmic behavior modification. These aren't just tools-they're surveillance portals tracking your clicks, videos watched, facial expressions, and emotional responses. This system operates through what Lanier calls "BUMMER"-Behaviors of Users Modified and Made into an Empire for Rent. The BUMMER machine consists of six components working together: Attention Acquisition rewards the most outrageous voices; dystopian-level surveillance tracks your every move; algorithms cram personalized content down your throat; behavior modification engines subtly direct your actions; companies rent out these manipulation capabilities to the highest bidders; and fake accounts establish an artificial environment where social pressure becomes synthesized.
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