
Discover your innate talents with StrengthsFinder 2.0, the global phenomenon that's transformed workplace culture by focusing on strengths, not weaknesses. With over 34 million assessments completed, this bestseller has revolutionized how Fortune 500 companies build teams. What untapped potential are you ignoring?
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지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Imagine having a billion-dollar investment portfolio you never knew existed. That's essentially what your natural talents represent-an immensely valuable asset most people never fully utilize. In StrengthsFinder 2.0, Tom Rath introduces a revolutionary approach to personal and professional development that has transformed millions of lives worldwide. Unlike traditional methods that focus on fixing weaknesses, this approach identifies your innate talents-natural patterns of thought, feeling, and behavior that, when refined with knowledge and skills, become your greatest competitive advantage. The CliftonStrengths assessment, developed from Gallup's 50-year study of human excellence, identifies your top five talents from among 34 themes. When you understand and invest in these natural talents, you transform them into strengths-consistent, near-perfect performance in specific activities. This transformation happens when you add knowledge (what to do) and skills (how to do it) to your talents (why you naturally excel). The result? Extraordinary performance that feels effortless because you're working with your natural wiring rather than against it. As management legend Peter Drucker observed: "A person can perform only from strength. One cannot build performance on weakness." When facing challenges, most successful people find strengths-based strategies-ways to apply their natural talents to overcome obstacles-rather than trying to become someone they're not.
StrengthsFinder 2.0의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
StrengthsFinder 2.0을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 StrengthsFinder 2.0을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

StrengthsFinder 2.0 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.