
"StandOut" revolutionizes talent development with Buckingham's groundbreaking strengths assessment used by over 1 million professionals. Endorsed by Daniel Pink and made free during COVID-19, it reveals nine strength roles that make you 2.3 times more engaged when feeling part of a team.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
What if your greatest strength isn't something you need to develop, but something you've always possessed? In StandOut 2.0, Marcus Buckingham challenges our obsession with fixing weaknesses and presents a revolutionary idea: excellence comes from amplifying your natural talents, not becoming well-rounded. After fifteen years of research and over two million assessments worldwide, this approach has transformed how forward-thinking organizations develop talent. Companies like Facebook and Microsoft have embraced this methodology, moving away from the outdated "fix what's broken" mentality toward a strengths-accelerating approach that produces measurably better results. Everyone has a unique genius-not exceptional brilliance, but rather your natural pattern of thought, feeling, and behavior. This genius often remains invisible precisely because it's woven into your identity. Things that come naturally don't feel special; they're just what you do without analysis. Consider Buckingham's daughter Lilia, who from her first complete sentence displayed an innate understanding of reciprocal altruism, building relationships effortlessly. Meanwhile, her brother Jack's completely different pattern revealed how unique each person's natural tendencies can be. What makes you exceptional isn't trying to be good at everything-it's becoming extraordinary at what already comes naturally. Your innate talents are value-neutral until you consciously direct them. Without guidance, they'll emerge anyway, but you won't control how they manifest. The StandOut assessment addresses this challenge by being not just descriptive but prescriptive, pinpointing your distinct advantages and providing specific guidance on capitalizing on them.
Standout 2.0의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Standout 2.0을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Standout 2.0을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Standout 2.0 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.