
Master spycraft for sales success! "Sell Like a Spy" reveals elite intelligence techniques for authentic connection and persuasion. Hurewitz's counterintuitive approach has transformed sales strategies across industries. What secret weapon do top performers and intelligence officers share? The answer might surprise you.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Imagine walking into a high-stakes meeting with the ability to read the room instantly, build rapport effortlessly, and navigate complex negotiations with confidence. This isn't fantasy - it's the everyday reality of intelligence officers who recruit spies in the world's most dangerous places. The surprising revelation? The same human-centered skills that enable CIA officers to persuade someone to commit espionage - arguably the riskiest decision of their life - can transform your ability to build business relationships and close deals. In an age obsessed with technological solutions, these distinctly human capabilities provide the ultimate competitive edge. Forget the gadgets and gunplay of Hollywood spy films. The CIA's most successful case officers don't resemble James Bond but rather talented account executives or therapists who excel at building authentic relationships. When former Green Beret turned CIA officer Greg needed to influence a volatile strongman mayor in Asia, he didn't rely on threats or bribes - he navigated a delicate cultural situation in a karaoke bar, maintaining professionalism while showing enough personality to build trust. This mirrors what happens in business. The best salespeople don't "sell" in the traditional sense - they build genuine connections that make clients want to work with them. As former Moscow station chief John Sipher explains, "Spies convince, thugs coerce." Western intelligence services primarily depend on relationship building rather than blackmail or intimidation.
Sell Like A Spy의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Sell Like A Spy을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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