
Kobe Bryant's performance coach reveals the invisible habits powering elite success. "Raise Your Game" distills Alan Stein Jr.'s proven strategies from NBA superstars to Fortune 500 teams. What's the surprising secret linking Stephen Curry and Starbucks? Discipline trumps talent every time.
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What separates the exceptional from the merely talented? After years working alongside future NBA legends like Kevin Durant and Steph Curry, one truth emerges with startling clarity: greatness isn't built on spectacular moments but on the relentless perfection of ordinary tasks. When John Wooden, the legendary UCLA coach, spent practice time teaching players how to properly put on their socks, he wasn't being eccentric-he was preventing blisters that could derail performance. This obsession with fundamentals reveals something profound about excellence: it's boring, repetitive, and absolutely essential. Discipline is where dreams meet reality. There's no such thing as luck-only the collision between preparation and opportunity. When opportunity knocks, you're either ready or you're not. In our distraction-saturated world, those who can perform "deep work"-focusing intensely without interruption-gain enormous competitive advantage. LeBron James demonstrates this mental discipline through his remarkable ability to recall entire game sequences from memory with perfect clarity. Steph Curry, as a college sophomore, refused to leave practice until swishing five consecutive free throws. Kobe Bryant's legendary 4 a.m. workouts focused entirely on mastering basic skills. When asked why he practiced such simple drills, Kobe replied, "Why do you think I'm the best player in the game? Because I never get bored with the basics." While everyone chases shortcuts and secret formulas, champions are in the gym at dawn, practicing the basics until they become instinctive. The real competitive advantage isn't found in revolutionary techniques but in doing common things uncommonly well, day after day, when nobody's watching.
Raise Your Game의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Raise Your Game을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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