What is *Problem Hunting* by Brian Long about?

*Problem Hunting: The Tech Startup Textbook* provides a tactical, step-by-step playbook for building a tech startup, drawing from Brian Long’s experience growing a multi-billion-dollar company and selling another to Twitter. It covers critical stages like identifying product-market fit, refining products, pitching investors, building teams, and navigating legal challenges. The book emphasizes actionable strategies, such as creating Problem Definition Documents (PDDs) and using tools like LinkedIn Sales Navigator for customer validation.

Who should read *Problem Hunting*?

Aspiring tech entrepreneurs, startup founders, and business leaders seeking practical guidance will benefit most. The book’s focus on real-world frameworks—like iterative product testing and investor psychology—makes it ideal for those navigating early-stage challenges or scaling ventures. It’s also valuable for professionals interested in startup culture, fundraising, and operational best practices.

Is *Problem Hunting* worth reading?

Yes, for its hands-on advice and founder-tested strategies. Long distills lessons from building a unicorn startup and a nine-figure acquisition, offering insights rarely found in generic business guides. Highlights include templates for pitch decks, hiring checklists, and case studies on avoiding common pitfalls, making it a reference-worthy resource for serious entrepreneurs.

What is the Problem Definition Document (PDD) in *Problem Hunting*?

The PDD is a framework for rigorously validating market needs before building a product. Long advises entrepreneurs to document customer pain points, quantify the problem’s impact, and confirm demand through surveys or interviews. This process reduces the risk of creating solutions without real demand, a key reason startups fail.

How does *Problem Hunting* approach product-market fit?

Long emphasizes iterative validation: launch a minimum viable product (MVP), gather user feedback, and refine relentlessly. He warns against overbuilding features early and shares tactics for leveraging tools like Google Forms and A/B testing to align offerings with market needs.

What are Brian Long’s tips for pitching investors in *Problem Hunting*?

Key strategies include: - **Traction-first storytelling**: Lead with user growth or revenue metrics. - **Psychological framing**: Address investor risk aversion by highlighting scalable solutions. - **Scenario modeling**: Provide clear plans for capital use and milestone timelines.

How does *Problem Hunting* compare to *The Lean Startup*?

While both advocate iterative development, *Problem Hunting* focuses more on operational execution (e.g., team-building, legal compliance) and advanced challenges like scaling sales teams. Long’s playbook is tailored for tech startups navigating post-seed stages, whereas *The Lean Startup* targets broader early-stage validation.

What are the criticisms of *Problem Hunting*?

Some readers note the advice assumes prior familiarity with startup basics, making it less suited for absolute beginners. Additionally, the tech-centric examples may not fully translate to non-software industries. However, its actionable templates counterbalance these gaps.

문제 사냥꾼

테크 스타트업 교과서

브라이언 롱

3.63(27 Reviews)

문제 사냥꾼 개요

"Problem Hunting"에서 유니콘 창업자 브라이언 롱(Brian Long)은 트위터에 9억 달러 규모의 매각을 이뤄낸 기술 스타트업 플레이북을 공개합니다. 놀랍게도 그는 채용 담당자를 가장 먼저 고용하라고 권장하는데, 이는 실리콘밸리가 10억 달러 가치의 기업을 구축하는 방식을 재편하고 있는 직관에 반하는 전략입니다.

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한 권의 책, 다양한 듣기 방식.

문제 사냥꾼의 같은 아이디어를 담았습니다. 나에게 맞는 목소리, 깊이, 속도를 고르고 언제든 바꿔 보세요.

1장

The Art of Finding Burning Problems: A Masterclass in Tech Entrepreneurship

Have you ever wondered why some startups skyrocket to billion-dollar valuations while others with seemingly brilliant ideas crash and burn? The answer might be simpler than you think. Brian Long, the entrepreneur behind TapCommerce (acquired by Twitter for $100 million) and Attentive (valued at billions with over 1,000 employees), reveals that success isn't about having the most innovative solution-it's about finding the right problem. "Problem Hunting" has become required reading in Silicon Valley circles, with investors like Marc Andreessen recommending it to founders seeking funding. Unlike theoretical business books, Long's approach is refreshingly practical, offering a step-by-step playbook drawn from his decade of building successful tech companies. As Salesforce CEO Marc Benioff notes, "The difference between a good idea and a great business is understanding what problems customers will actually pay to solve."

2장

The Science of Problem Hunting: Finding Gold in Market Pain Points

Finding a burning customer problem is the cornerstone of building a successful business. While many entrepreneurs become enamored with their solutions, the truly successful ones obsess over understanding customer problems first. This approach requires significant effort-listening to potential buyers, learning their motivations, and gaining their trust to share their biggest challenges. The good news is that problems are everywhere. Every industry has them, new ones emerge daily, and many existing solutions no longer work effectively. This creates tremendous opportunity for entrepreneurs willing to do the detective work of problem hunting. When starting this process, focus on large, growing markets. It's typically easier to capture a small piece of a massive market than to dominate a niche one. Industries like healthcare ($4.3 trillion), banking ($3.6 trillion), and e-commerce ($1.7 trillion) offer enormous potential. Equally valuable are rapidly growing markets like renewable energy, electric vehicles, or artificial intelligence, which are expanding at 20-30% annually. Beyond market size and growth, your personal interest matters tremendously. Long shares his failure with "Sell My Closet," a clothing marketplace that had market potential but couldn't sustain his interest. Meanwhile, competitors like Poshmark who were genuinely passionate about fashion succeeded in the same space. You'll be more successful working on problems that genuinely interest you. After identifying a promising market, you need to talk directly to potential customers. For consumer businesses, this means identifying target customer groups and developing systems to engage them. Long recommends creating online forms using tools like Google Forms, collecting contact information and relevant questions, then driving traffic through social media or targeted advertising. These methods helped him collect thousands of survey responses and conduct dozens of focus groups to identify widespread consumer problems. For B2B ventures, you must identify people with purchasing authority. Long learned this lesson the hard way with Franklin, a text messaging tool initially pitched to HR departments who loved the product but had no budget to purchase it. He advises entrepreneurs to understand departmental budget authority: CEOs, marketing, and sales typically have significant budgets, while departments like customer support, HR, and operations often have limited purchasing power. When in doubt, focus on solving the CEO's problems, as they have ultimate decision-making authority in almost every business.

들리는 모든 단어를 눈으로 확인하세요

문제 사냥꾼의 각 단어가 오디오에 맞춰 실시간으로 강조되어 편하게 따라 읽을 수 있습니다.

3장

Testing Solutions: Validate Before You Build

After identifying a promising customer problem, resist the urge to immediately start building. This common mistake can waste months of development time on products nobody wants. Instead, follow a disciplined approach to testing solutions before writing a single line of code. The first step is creating a Solution Specification Document (SSD) that builds on your Problem Definition Document. This blueprint defines your solution in detail and helps create materials to communicate with potential buyers. A good SSD includes a clear description of your solution, metrics for success, minimum product requirements to test those metrics, and potential challenges you anticipate. Next, transform your SSD into a pitch presentation for potential buyers. Long recommends a simple four-part structure: overview of what your company does, the core buyer problem(s), your solution/product, and next steps to try your product with an opportunity for feedback. This structure served Long's company Attentive well even as it grew to over 8,000 customers and hundreds of millions in revenue. When gathering feedback on your solution, be aware that most people are nonconfrontational and will give encouraging remarks regardless of their true opinion. To overcome this politeness barrier, use a structured post-pitch verbal survey. Ask buyers to rate their problem's importance on a 1-10 scale, gauge their interest in your solution (also 1-10), identify what they like most and wish was different, and learn about alternative solutions they've tried. For interpreting solution ratings, Long provides a clear framework: scores below 7 suggest your solution doesn't solve the problem, 7-8 might solve it, 8-9 most likely solves it, and 9-10 definitely solves it. Scores below 6 should raise serious concerns about adoption potential, while scores approaching 10 indicate buyers may immediately purchase your product. Perhaps most importantly, Long strongly cautions against building products before having committed buyers. He shares a painful lesson from an early business where his team built a complete mobile application for online stores without securing committed buyers first. Despite months of engineering work, they couldn't convince a single business to use the product, even for free. This failure cost them investor confidence and wasted significant resources. As Long puts it: "The most expensive way to learn is to build a product nobody wants."

4장

Building Your First Product: Less is More

After defining your core problem and testing solutions with potential buyers, it's time to build your first product as efficiently as possible. The key principle here is minimalism-create the absolute simplest version of your product that can test your core hypothesis. Long recommends a radical approach: take your minimum viable product, then cut an additional 50% of features. At Attentive, his text message marketing business, they created an initial MVP with just four core capabilities (consumer SMS sign-ups, sign-up performance measurement, SMS message sending capability, and message performance tracking), then further reduced it by replacing complex features with manual processes. This approach allowed them to launch in weeks rather than months, getting invaluable customer feedback early. When launching a B2B product, spread risk by recruiting multiple pilot customers rather than depending on just one. Hold daily stand-ups where everyone shares their progress and plans, ensuring company-wide alignment toward product launch. Bring customers into your development process through weekly check-ins to review results, showcase new features, and gather feedback on upcoming builds. This collaborative approach not only improves your product but creates customer commitment to your mutual success. During the early stages, Long insists that executives should handle customer support personally. At Attentive, executives managed the first fifty customers throughout their lifecycle, building relationships through weekly meetings, lunches, dinners, and events. These informal settings often yielded critical insights-like when a casual conversation over wine led to implementing a lengthy free trial strategy that dramatically boosted sales after a customer suggested giving the product away until customers saw success. One counterintuitive piece of advice Long offers is to avoid "going social" with your new venture. Resist the urge to publicize your startup on social media or widely announce it to friends and colleagues. Staying quiet preserves your flexibility to pivot without constantly explaining changes to skeptical observers. More importantly, announcing your idea prematurely invites copycats who can quickly replicate your work. Your early research and solution design gives you a competitive head start-don't sacrifice this advantage for short-term validation.

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5장

Recognizing Product-Market Fit: The Turning Point

The life of a startup divides into two distinct phases: before and after product-market fit. Before achieving it, entrepreneurs should conserve capital and remain flexible; afterward, they can scale aggressively to capture market share. But how do you know when you've reached this critical milestone? The first test is evaluating whether your solution successfully moves the metrics defined in your Solution Definition Document. At Attentive, success meant outperforming email marketing across four key metrics: sign-up rate (exceeding 1% target with 5% actual), open rate (unmeasurable but surveys showed most people opened all texts), click-through rate (exceeding 10% target), and revenue (achieving 10X more revenue per subscriber than email). These successful results justified scaling the business. Net Promoter Score (NPS) provides another valuable indicator. If your solution truly solves customer problems, users will happily recommend it to others. Calculate your score by subtracting the percentage of detractors (0-6) from promoters (9-10). Industry averages range from 20-70; Long's TapCommerce achieved over 60, significantly above the software industry average of 40, confirming strong product-market fit. Churn rate-how many customers stop using your product-is perhaps the most critical indicator. High churn is like filling a leaky bucket; you're constantly fighting to replace lost customers. Long recalls a lead generation startup that signed $100K in new monthly revenue but lost 5-10% monthly to churn. This pattern eventually became unsustainable when churn exceeded new revenue, driving total revenue to zero. A positive indicator of product-market fit is when demand exceeds your capacity to deliver. Ideally, you should be scaling operations to meet a backlog of orders. However, Long cautions against prematurely scaling before confirming product-market fit. At Franklin, they hired a large team before demand materialized, ultimately requiring layoffs. When expanding again, they opted for more flexible growth strategies like monthly consultants and digital advertising before committing to full-time hires. Even with initial product-market fit, businesses can encounter serious obstacles when scaling. Two common pitfalls are discovering your total addressable market is smaller than expected and addressing problems that prove temporary. At TapCommerce, Long initially estimated they could sell to over 10,000 businesses. After selling to various customers, they discovered their product was only effective for businesses with very large mobile application audiences-roughly 500 businesses globally, just 5% of their initial estimate. This limited growth potential was a key factor in their decision to sell to Twitter after only two years.

6장

Building a Culture That Scales: Values in Action

For much of his startup career, Long dismissed company cultural values as mostly meaningless, since many tech companies claim similar values while operating very differently. However, as his businesses grew, he recognized that clear cultural values are crucial-they guide employees in making decisions when management can't weigh in, prevent harmful behaviors, help prioritize time, and establish communication rules. Your company values should reflect the reality of working at your company, not just attract candidates. At Attentive, they formally defined values after reaching fifty employees, when issues arose around honesty with customers and project timelines. Their initial eight values included "Integrity First," "Default to Action," and "Lots of Laughs." Years later, they refined them to just four core values focused on action, hard work, continuous improvement, and teamwork. "Default to action" became their defining principle, as quick decision-making creates competitive advantage. Good values should make hiring challenging-their emphasis on hard work set clear expectations about the demanding nature of working at their company. Values are meaningless unless ruthlessly enforced throughout your business operations. At Attentive, they integrated values into interview questions to assess candidate fit, incorporated them into performance reviews and promotion decisions, and used them to guide major decisions by asking "if each value got a vote, which way would they go?" They constantly communicated values by displaying them at all-hands meetings, board meetings, one-on-one templates, team emails, client communications, their website, LinkedIn page, and job listings. To generate focus and alignment, Long implemented several practical systems. The "Top 3 Priorities" framework has team members focus on their three most important initiatives, publishing them monthly for executive visibility. Each person should spend at least 70% of their time on these priorities, declining meetings unrelated to them. The remaining 30% supports others' priorities and routine work. For executive communication, Attentive held two-hour Monday meetings using a shared Google Doc as both collaborative workspace and meeting record. Their standard template included celebrating wins (everyone shares recent successes), reviewing key metrics, and discussing top three priorities (each person highlights one item needing help). They rotated weekly themes: metrics and top three, go-to-market issues, engineering/product/design, and general administration. One-on-one meetings often lack structure despite consuming enormous company time. By implementing a templated agenda completed by direct reports before meetings, these sessions become far more productive. Long's template includes sections for: The Good (positive developments), Issue (biggest work challenge and solution), Top Three priorities, Topics for discussion, and bidirectional feedback (Like/Wish format).

들리는 모든 단어를 눈으로 확인하세요

문제 사냥꾼의 각 단어가 오디오에 맞춰 실시간으로 강조되어 편하게 따라 읽을 수 있습니다.

7장

Building the Dream Team: Talent as Competitive Advantage

Building an exceptional team is perhaps the most crucial factor in determining a startup's success after finding a compelling market problem. The team you assemble represents not just business capability but also the people you'll spend years or decades alongside. Great teams don't happen by accident-they require a dedicated talent builder who tirelessly recruits outstanding individuals. Early-stage startups thrive with "builders"-people who love creating things, work hard, get their hands dirty, take ownership, and prefer direct action over delegation. Often unsuccessful in large companies but vital for startups, builders typically have ambitious goals and take pride in their accomplishments. To identify builders in interviews, ask about their dream job (looking for entrepreneurial aspirations), greatest accomplishments (to assess values and ambition), projects they've built and are proud of (with follow-ups to verify their involvement), and what they'd like to build at your startup (looking for excitement and ownership). Your first ten employees will have tremendous impact, as they'll recruit the next forty, establish cultural norms, and make company-defining decisions. Finding this initial team is challenging since startups require extra work for less immediate compensation. Employees must be motivated by the challenge and potential impact rather than immediate financial rewards. Given the outsized impact of your first ten employees, CEOs should dedicate half their time to recruiting. While many claim to prioritize recruiting, actual calendar time often shows less than 25%. To build your startup network, leverage connections from previous jobs, school connections, and investor networks who can introduce you to potential cofounders. When warm networks are exhausted, cold outreach becomes essential for hiring. At both TapCommerce and Attentive, the majority of early employees came through cold outreach. The process involves: (1) creating lists of target companies and adjacent roles, (2) using job search engines like LinkedIn Recruiter to build candidate lists, and (3) sending personalized messages directly from the CEO rather than HR. Persistence is crucial in cold outreach. Most candidates don't respond to initial messages, often requiring multiple emails, LinkedIn messages, and social media notes before getting a response. Rather than being annoyed, candidates are typically impressed by this perseverance, recognizing it as a critical trait for startup success. For the interview process, create custom questions that match the specific skills and qualifications needed for each role. Assemble a consistent group to interview candidates, dividing questions across panel members with some intentional repetition for critical skills. Score responses on a 1-10 scale and calculate averages to compare candidates objectively. Require someone to "champion" each potential hire-taking personal accountability for the candidate's success or failure, which ensures genuine conviction behind hiring decisions.

8장

Marketing That Moves the Needle: Selling the Problem, Not the Solution

No one cares about your product-they care about their problems and what you're doing to solve them. Great marketing captures buyers with burning problems and weaves in solutions. Creating urgency is essential, as busy buyers have many distractions and priorities. When naming your company, use a two-step approach. First, incorporate with a generic name (like "Crestview Labs" or "Surfwax Media") that gives you flexibility. Then create a product name that aligns with what your product does. Buy a .com domain (even if you need to add a word to your name), grab social media handles using a new Gmail account, and do a trademark search once you gain traction. Remember that successful companies often change names-Google was originally "backrub" and Facebook was "theFacebook"-so don't get too attached to your initial choice. Buyers care about their problems, not your solution. Early marketing should focus on articulating customer problems rather than promoting features. At Attentive, switching from solution-focused messaging ("Interested in SMS Marketing") to problem-focused messaging ("20% more revenue, free trial") dramatically improved response rates. When you address the customer's core problem-revenue growth-they become open to hearing about your solution. Long recommends aligning marketing compensation with desired outcomes instead of using flat salaries. At Attentive, the marketing team earned commissions based on the number of conversations they generated with potential customers, motivating them to exceed quarterly targets and drive business growth. Nearly all top-valued companies globally are category leaders. Category leaders can charge higher prices, enjoy better margins, and experience lower churn rates. To achieve category leadership, either create an entirely new category (as TapCommerce did with app retargeting) or enter a category with weak leadership in a dynamic market (as Attentive did with text messaging marketing, where existing providers weren't fully embracing their core business). Many companies, especially in enterprise software, fail to clearly communicate what they do. Avoid creative but confusing marketing language. Instead, explain both the problem you solve and your solution in simple terms that someone outside your industry could understand. Early on, lead with the problem then introduce the solution; later, when your category is established, you can lead with the solution. Your buyers have limited exposure to your business and are often distracted. While you live and breathe your product daily, they may only encounter it briefly. Repetition is crucial for sales success-if something is important, say it at least three times across your website, sales deck, and marketing materials. The worst outcome of repetition is a customer saying "I get it," which is far better than them misunderstanding your offering.

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9장

The Art of the Sale: Turning Conversations into Customers

For startups, effective sales execution often determines success or failure. The first twenty to thirty customers are critical, and having exceptional sales talent can make your business work. Many founders resist getting involved in sales, preferring to focus on product development before customer engagement-a path that typically leads to failure. While many professionals still look down on sales roles, smart companies recognize salespeople as invaluable sources of customer insight. Hiring salespeople early provides crucial product feedback while driving business growth. Inside salespeople (SDRs) who set up meetings with prospects should be among your first hires-at Attentive, four SDRs were among the first ten employees, enabling twenty customer meetings weekly and rapid product iteration. Long recommends hiring inside salespeople extremely early-even before your product is ready to sell. They're relatively inexpensive (you can hire three SDRs for the cost of one engineer) and generate valuable customer meetings that provide critical feedback. Founders often resist, claiming they're "not ready to sell," can get their own meetings, or try using interns instead. These approaches severely limit your customer feedback loop and slow your progress. When building your sales process, start by defining an ideal customer profile (ICP) with specific criteria like industry, company size, location, and target roles. For B2B businesses, tools like ZoomInfo, Seamless.AI, and LinkedIn Sales Navigator help build contact lists. When creating your ICP, consider starting with smaller, nimbler companies before moving upmarket, and decide whether to use top-down (executive-focused) or bottom-up (employee-focused) selling approaches. The subject line is the most critical part of sales emails, not an afterthought. Buyers see only the sender, subject, and first 8-10 words, so make them count. Use tracking software to test different approaches and refine based on open rates. Skip pleasantries and immediately address the buyer's problem, keeping emails concise with a clear call to action. Personalization, like Attentive's custom revenue forecasts for potential clients, significantly increases response rates. Effective sales pitches follow a five-part structure: discovery questions, elevator pitch, problem definition, solution presentation, and transition to next steps. Begin by spending 25-50% of the first call understanding the customer's current situation. This discovery phase helps customize your presentation and increases success likelihood. In your elevator pitch, explain the customer problem, your solution, and why they should listen in under two minutes. Include a "sit-up slide" with a bold claim addressing their core problem to provoke emotional engagement.

10장

Funding Your Vision: The Venture Capital Playbook

As CEO, ensuring the company never runs out of cash is your most critical responsibility. While many small businesses bootstrap using founder capital, family funds, or loans, tech companies often require significant investment before seeing profitability. When raising money, entrepreneurs typically focus on the pitch deck, but that's only 10% of the process. You need to find the right investors, understand their motivations, and remove friction at every step. Venture capital has grown into an enormous industry with thousands of firms in the US alone and annual investments exceeding $200B+. Before diving into fundraising, understanding this complex, specialized landscape is essential. Different investor types-VCs, angels, family offices, and corporate strategics-have distinct goals and processes. VCs invest to generate returns for their Limited Partners, charging management fees (typically 2%) and performance fees (around 20% of profits). They need investments that both produce returns and won't embarrass their LPs, whose continued investment keeps the firm alive. Most VC investment decisions happen through partner committees. You'll likely meet associates or principals before engaging partners, and need at least two partner meetings before reaching the critical "partner meeting" presentation-where only about 1 in 100 potential investments gets invited, though half of those presenting receive term sheets. After your pitch, firms conduct formal votes, but you'll need a champion who's genuinely excited about your business to push it through. Your elevator pitch must follow a simple structure: identify the problem, explain your solution, and demonstrate market size potential. For TapCommerce, Long highlighted mobile app retention issues (only 5% of users remain after six months), their solution (targeted ads to former users), and compared their potential to billion-dollar web retargeting companies like Criteo. Practice your pitch extensively, starting with less important investors to refine your delivery. Some of the best money you can invest in an early-stage company is hiring a freelance designer to create a professional pitch deck. When numbers aren't impressive yet, your pitch relies on storytelling, and a well-designed deck signals professionalism. For under a thousand dollars on platforms like Upwork, you can get a consistent template with color palette, decent logo, and custom graphics. Despite media stories of overnight fundraising success, the reality involves tremendous work. For TapCommerce, Long conducted 52 investor meetings over four months before finding backers. Expect rejections and plan for seasonal timing-avoid starting fundraising cycles in August or December when investors and lawyers are often on vacation, as lost momentum can be difficult to regain.

★★★★★

문제 사냥꾼 완독을 축하합니다

100만 명 이상의 학습자가 사랑합니다

“23일째 매일 사용하고 있어요. 이제 제 일상의 한 부분이 되었습니다.”

jayallen

문제 사냥꾼의 핵심 주제

problem-solution fit
customer discovery
market validation
pain point identification
lean startup methodology

문제 사냥꾼의 명언

Success isn't about having the most innovative solution-it's about finding the right problem.
Executives should handle customer support personally.
Take your minimum viable product, then cut an additional 50% of features.
Problems are everywhere.

문제 사냥꾼의 등장인물

Brian LongAuthor and entrepreneur behind TapCommerce
Marc AndreessenSilicon Valley investor who recommends the book

저자 소개

브라이언 롱(Brian Long)은 Problem Hunting: The Tech Startup Textbook의 저자이자 기술 기업가이며, 스타트업 전략가입니다. 그는 혁신적인 벤처 기업을 확장하는 데 있어 실행 가능한 통찰력을 제공하는 것으로 잘 알려져 있습니다.

스타트업을 창업하고 자문하며 쌓은 수년간의 실무 경험을 바탕으로, 롱의 저술은 시장의 틈새를 식별하고, 복잡한 과제를 해결하며, 성장을 견인하기 위한 실질적인 프레임워크에 집중하고 있습니다. 이는 그의 비즈니스 및 창업 가이드를 정의하는 핵심 주제들입니다.

그의 전문성은 도서를 넘어 신진 창업자들을 위해 맞춤화된 강연과 멘토링 프로그램으로 확장됩니다. Problem Hunting은 아이디어를 확장 가능한 솔루션으로 전환하는 군더더기 없는 접근 방식 덕분에 스타트업 커뮤니티에서 높은 평가를 받는 자산이 되었습니다.

굿리즈(Goodreads)에서 4.16점의 별점을 기록한 이 책은 기술 생태계 내에서 롱의 권위를 강조하며, 독자들에게 창업 과정의 우여곡절을 헤쳐 나갈 수 있는 로드맵을 제시합니다.

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Running a software company requires a unique blend of technical leadership, product thinking, and business acumen that most founders learn through costly trial and error. This learning plan provides a structured path for aspiring or current software company founders to build the essential skills needed to launch, operate, and scale a successful business. Whether you're a technical founder taking your first steps into entrepreneurship or a small company owner looking to systematize your growth, this plan addresses the critical competencies that separate struggling startups from thriving software businesses.

4 h 19 m•4 섹션

학습 계획

The Solo Founder's Dual Launch Playbook

This playbook is essential for solo entrepreneurs who need to balance aggressive market testing with extreme resource efficiency. It provides a practical roadmap for those looking to validate, build, and protect a new venture without external funding or a large team.

1 h 30 m•3 섹션

학습 계획

Succeed in the startup world

This plan is essential for aspiring entrepreneurs and early-stage founders looking to bridge the gap between a raw idea and a scalable company. It provides a structured roadmap for navigating the high-stakes journey of product development, fundraising, and organizational leadership.

4 h 52 m•4 섹션

학습 계획

The Systems Thinking Advantage for Founders

In the volatile world of startups, founders often fall into the trap of reactive management. This learning plan is essential for entrepreneurs who want to move beyond chaos by mastering the structural dynamics of their business. It is ideal for early-stage leaders aiming to build scalable, stable organizations through first-principles design.

1 h 30 m•3 섹션

학습 계획

Paul gram's essay

This learning plan distills the essential wisdom of Paul Graham for aspiring entrepreneurs and product builders. It is designed for those looking to transition from raw ideas to scalable, venture-backed companies by following proven Silicon Valley methodologies.

1 h 48 m•4 섹션

학습 계획

Entrepreneurship

This comprehensive guide is designed for aspiring founders and leaders looking to transition from initial idea to a scalable enterprise. It provides the essential roadmap for navigating the high-stakes journey of building, funding, and leading a modern business.

5 h 18 m•4 섹션

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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@Moemenn

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@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

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@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

웹에서 BeFreed가 어떻게 논의되고 있는지 더 보기

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

LOVED BY

1,000,000+ curious minds.

4.7

avg rating

1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

웹에서 BeFreed가 어떻게 논의되고 있는지 더 보기

지금 바로 학습 여정을 시작하세요

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문제 사냥꾼

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한 권의 책, 다양한 듣기 방식.

The Art of Finding Burning Problems: A Masterclass in Tech Entrepreneurship

The Science of Problem Hunting: Finding Gold in Market Pain Points

들리는 모든 단어를 눈으로 확인하세요

Testing Solutions: Validate Before You Build

Building Your First Product: Less is More

문제 사냥꾼에서 더 많은 것을 얻으세요

Recognizing Product-Market Fit: The Turning Point

Building a Culture That Scales: Values in Action

들리는 모든 단어를 눈으로 확인하세요

Building the Dream Team: Talent as Competitive Advantage

Marketing That Moves the Needle: Selling the Problem, Not the Solution

문제 사냥꾼에서 더 많은 것을 얻으세요

The Art of the Sale: Turning Conversations into Customers

Funding Your Vision: The Venture Capital Playbook

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문제 사냥꾼의 핵심 주제

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다른 사용자들도 좋아한 책

이 책에 대한 FAQ

What is Problem Hunting by Brian Long about?

Who should read Problem Hunting?

Is Problem Hunting worth reading?

What is the Problem Definition Document (PDD) in Problem Hunting?

더 알아보기

1,000,000+ curious minds.

1,000,000+ curious minds.

한 권의 책, 다양한 듣기 방식.

The Art of Finding Burning Problems: A Masterclass in Tech Entrepreneurship

The Science of Problem Hunting: Finding Gold in Market Pain Points

들리는 모든 단어를 눈으로 확인하세요

Testing Solutions: Validate Before You Build

Building Your First Product: Less is More

문제 사냥꾼에서 더 많은 것을 얻으세요

Recognizing Product-Market Fit: The Turning Point

Building a Culture That Scales: Values in Action

들리는 모든 단어를 눈으로 확인하세요

Building the Dream Team: Talent as Competitive Advantage

Marketing That Moves the Needle: Selling the Problem, Not the Solution

문제 사냥꾼에서 더 많은 것을 얻으세요

The Art of the Sale: Turning Conversations into Customers

Funding Your Vision: The Venture Capital Playbook

문제 사냥꾼 완독을 축하합니다

다른 사용자들도 좋아한 책

더 알아보기

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