
Discover Covey's posthumous masterpiece revealing why true success comes from character, not fame or fortune. Endorsed by Nobel laureate Muhammad Yunus and former PepsiCo CEO Indra Nooyi, these 12 levers transform your life's foundation: "You cannot deliver value without values."
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
What if everything you've been taught about success is backward? While most of us chase recognition, wealth, and status, Stephen Covey reveals a profound truth: these are merely shadows of real achievement. True greatness doesn't come from what others think of you but from who you truly are. Primary greatness-built on character, contribution, and principle-creates lasting impact, while secondary greatness-focused on image, popularity, and position-eventually crumbles. This distinction isn't just philosophical; it's the difference between a life of fulfillment and one of constant insecurity. As we navigate a world obsessed with appearances, Covey's insights offer a revolutionary alternative: success from the inside out.
Primary Greatness의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Primary Greatness을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Primary Greatness을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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