1장
Shattering the Glass Ceiling: A Woman's Guide to Power in Silicon Valley
When Magdalena Yesil walked into the men's bathroom during a heated board meeting to finish making her point, she wasn't trying to make a statement-she was simply refusing to let gender define her boundaries. This moment perfectly encapsulates the fearless approach that made her one of Silicon Valley's most influential women. As Salesforce's first investor and founding board member, Yesil helped transform a ten-person startup in a San Francisco apartment into a Fortune 500 giant with over 25,000 employees. Her book "Power Up" has become required reading for women in tech, with Sheryl Sandberg calling it "essential guidance for women navigating traditionally male spaces." What makes this immigrant from Turkey so compelling isn't just her success story, but her practical, no-nonsense approach to thriving in environments where the odds seem stacked against you.
2장
The Art of Flowing Around Obstacles
Success in business-particularly entrepreneurship-isn't about intelligence or desire but about having the courage to fail. Despite being considered a Silicon Valley success story, Magdalena hit countless walls throughout her career, often making terrible mistakes simply because she had no idea what she was doing. She references a Turkish tradition where neighborhoods throw water behind travelers, symbolizing flowing past obstacles. Like water, she found ways to flow around barriers-sometimes with gentle persistence, sometimes with the disruptive power of a waterfall.
This philosophy was forged early when applying to American colleges from Turkey at seventeen. With no family members who'd attended college and limited information from a single library book, she navigated taking the SAT exam-crossing the Bosphorus before dawn via a fisherman's boat to reach the testing center. She applied to prestigious schools like Caltech and MIT, then added Illinois Institute of Technology simply because it rhymed with the others. When Illinois accepted her immediately based on high SAT scores, she accepted without waiting to hear from MIT-her "career mistake number one."
The balance between audacity and entitlement comes through gratitude. As an immigrant, Magdalena was naturally grateful for every opportunity in America, expecting to work twice as hard as everyone else. This gratitude contributed what her first boss called a "delicious eff-you attitude"-not defiance but an unshakable sense of self-worth that allowed her to accept criticism without becoming defensive. This attitude became a tremendous asset, enabling her to process feedback while maintaining enthusiasm.
Researchers at Bell Labs found the most effective scientists and engineers were "humbitious"-blending humility and ambition. Ambition propelled Magdalena forward while humility kept her grounded and open to learning. Rather than feeling resentful about working harder than others, she focused on forward momentum with genuine gratitude. This approach was noticed and rewarded throughout her career, contrasting with defensive founders who argue rather than listen to feedback.
3장
Recognizing Revolutionary Opportunities
Magdalena became Salesforce's first investor after Marc Benioff shared his revolutionary idea at the Peninsula Golf Club. While most venture capitalists passed, she immediately recognized his vision as industry-redefining: providing simplified enterprise software to small and midsize businesses via subscription rather than expensive licensing.
"That's not just a good idea," she told him. "It's a phenomenal idea." She committed not just money but her full support, recognizing the subscription model's potential to transform the software business. After investing, she helped convince Parker Harris and the Left Coast Software team to join by addressing their competitive concerns head-on: "No barriers to entry either! So what? Anyone can do almost anything. Competitors are inevitable. But we'll do it right, and we'll do it big. What we need is the guts to go for it in a big way."
Even Marc Benioff needed a push when Salesforce struggled to raise venture capital. Despite positive meetings with private investors, Magdalena noticed Marc hadn't fully committed-he still maintained his secure position at Oracle. At a San Francisco street corner, she confronted him: "It is time for you to be a full-time entrepreneur." She explained that his divided attention limited their growth, fundraising, and ability to hire top talent. True leaders, she argued, demonstrate complete belief in their vision and take the same risks they ask of investors and employees.
Marc agreed and left Oracle. Shortly after, they secured a $5 million investment. This crucible moment demonstrated that while you can hedge risk, you can't hedge commitment. Their team soon outgrew their initial space at Rincon Center, which Parker Harris had worried was too large at 8,000 square feet, and eventually moved to One Market-a precursor to today's massive Salesforce Tower.
4장
Taking Ownership of Your Career Path
Powered-UP women take ownership of their careers regardless of whether they work for companies or themselves. Success comes from living in the future you want, taking on responsibilities before they're given, asking for promotions before they're offered, and stepping forward before having everything mapped out. Clara Shih exemplifies this approach-becoming CEO of Hearsay by age thirty-five and the youngest Starbucks board member in company history-by refusing to let job titles limit her contributions, even as an intern.
Traditional career advice about setting long-term goals is nearly useless in technology, where industries can emerge from nothing in just five years. Magdalena's own career demonstrates this truth-starting at AMD in a traditional corporate role before moving to Fortune Systems, a hot startup that quickly went public then struggled three months later. She then shifted to strategic management consulting at Booz Allen, gaining business fundamentals while working on unexpected projects like cruise ship design. After Booz, she started her own technology consulting firm, which operated successfully until two burglaries destroyed their computers and client work. This zigzagging path eventually led her to entrepreneurship when she couldn't re-enter tech without taking a step backward.
Despite the glorification of foundership, corporate careers offer valuable advantages. Sonja Perkins, veteran venture capitalist, advises young people to build experience at great companies first. Her three years at TA Associates gave her the foundation to become a partner at Menlo Ventures. Similarly, TaskRabbit founder Leah Busque credits her eight years as an IBM programmer with instilling the discipline that helped her build a top-rated service. TheRealReal founder Julie Wainwright's early roles at Clorox and Software Publishing Corp provided essential business fundamentals before entrepreneurship.
Some of the most successful entrepreneurs are actually intrapreneurs-innovators within established companies. Debra Rossi exemplifies this path. Despite working at a 165-year-old bank in a conservative industry, she pioneered electronic payments by taking chances on tech startups like eBay when others wouldn't. When eBay was just selling "beanie babies," Rossi saw potential where other banks ran. She later worked with CEO Meg Whitman to create a joint venture enabling online auction transactions.
5장
Mastering Your Professional Narrative
Being your own boss means actively managing your professional narrative through documentation and feedback. Create a record of your contributions by asking colleagues "How am I doing?" and documenting their responses, especially positive ones. This creates a paper trail of your value and gives you leverage in negotiations.
The feedback approach isn't just about collecting praise-it's about improvement. When Magdalena started work at 5am in her bicoastal company, bombarding colleagues with caffeine-fueled demands, they dreaded "morning Magdalena." Only by asking for feedback did she discover this blind spot. Even talented women can be anxious about feedback, but making it safe for others to give honest input shows you're proactively improving-the kind of team member everyone wants to help.
Money equals power-even CEOs answer to those with capital. While women often emphasize job satisfaction, respect, and making a difference, the business world measures success in financial terms. Speaking this language means mastering spreadsheets, budgets, and salary negotiations.
Julie Wainwright's biggest career regret was never asking how her compensation compared to other executives. Without research, employers may pay you what they can get away with-as Sonja discovered when her boss offered to double her salary upon resignation.
Successful negotiation means selling the future by co-creating a vision where both parties win. Debra Rossi, who worked with eBay and PayPal, offers three lessons: know your power (focus on your unique value), understand the other side's priorities, and make it bigger than yourself by focusing on shared outcomes. When you confidently sell a future that's better with you than without you, you gain leverage to name your price.
6장
Building Professional Gravitas
Even the most powered-UP woman can feel her confidence evaporate when a colleague focuses on what's inside her clothes rather than her mind. The secret weapon against such reduction is developing gravitas.
Gravitas isn't developed in a moment but cultivated daily through every interaction. It manifests in your handshake, direct eye contact, posture, and presence-all communicating "I mean business, just like you." While today's young women rightfully assume their place at the table, building a professional brand remains crucial. Unlike earlier generations who felt compelled to hide their femininity, today's women can make conscious choices about how they present themselves.
Your clothing should help you feel comfortable and confident, not make you feel like an impostor. Rachel Maddow exemplifies this with her minimalist approach-wearing essentially the same outfit daily so people focus on her words rather than appearance. The key is wearing what makes you feel most powerful and in control, as this confidence communicates itself to others and builds your professional brand.
When facing sexual harassment, Magdalena shares practical strategies: never engage emotionally, maintain formality, and keep control of the interaction. She perfected techniques like the blank stare, asking "Can you please explain what you mean by that?" and adopting a detached, emotionless persona she likens to "a very gracious Spock." She emphasizes that women can drive these interactions wherever they want them to go, and advises addressing inappropriate behavior immediately with direct statements like "I don't appreciate this" rather than overthinking responses.
7장
Maintaining Resilience Through Rejection
Entrepreneurship requires recharging your own batteries repeatedly despite rejection. Magdalena shares how Salesforce faced countless rejections from VCs who believed corporations would never trust third parties with customer data. Even during pivotal decisions like transitioning from telesales to enterprise sales, they faced opposition but persevered.
Entrepreneurs inevitably doubt themselves-Magdalena admits to sleepless nights and paranoia-but they don't let doubt direct their actions. For women and underdogs, maintaining positivity is especially challenging. While awareness of discrimination is necessary, it can become deflating. Sonja Perkins advises women to reset expectations to "hard" and "get in the game" rather than worrying about perfect conditions.
Women face a double standard where behaviors rewarded in men are penalized in women. Lara Druyan's experience exemplifies this dilemma: when presenting at Silicon Graphics, her male colleagues received respectful attention, but the room grew noisy and distracted during her turn. She made a pivotal choice to assert herself rather than remain silent.
The "bitch" label often follows women with agentic traits-directness, assertiveness, confidence-that Stanford's Clayman Institute research shows are rewarded in men but penalized in women. This double standard persists regardless of the manager's gender. Despite being naturally sweet and soulful, Lara chose to speak up: "Excuse me. I would appreciate the same courtesy extended to previous speakers." Her philosophy became "better a bitch than a victim."
When pitching to investors, successful founders prepare thoroughly and stay focused on what they have (a business they believe in) rather than what they lack. They see themselves on equal footing with investors, not as supplicants. Heidi Zak of ThirdLove, after facing numerous rejections, adopted the mindset "I had to want to prove them wrong" and focused conversations on the magnitude of the problem she was solving. This approach secured $13.6 million from 35 investors, including a former Victoria's Secret CEO.
Even successful entrepreneurs face periods when they're viewed as lunatics rather than geniuses. Magdalena shares how Salesforce nearly collapsed during the 2001 dot-com crash when most of their customers were failing tech startups. Burning $1-1.5 million monthly with dwindling revenue, they faced a crisis. When her venture partners rejected the Salesforce investment opportunity and suggested licensing their software to enterprises, Magdalena refused to compromise on their software-as-a-service vision despite financial desperation. Instead, she identified their greatest asset: loyal customers. Her breakthrough idea was to shift from the "pay-as-you-go" model to annual or multi-year contracts with upfront payments-transforming Salesforce from cash-flow negative to positive in less than a year.
8장
Building Your Power Network
To accelerate your career, you need a close inner circle of individuals committed to your success. However, this "people power" isn't about delegating responsibility for your advancement to others. Contrary to popular career advice, the traditional mentor relationship-an older professional formally guiding a younger one-isn't the most critical component. Many successful women never had formal mentors, and corporate mentoring programs haven't effectively leveled the gender playing field.
What truly launches careers forward isn't mentorship but sponsorship-people who actively advocate for you, securing opportunities and making introductions. Unlike mentors who offer advice, sponsors put their reputation on the line to advance your career.
Your most important sponsor is likely your immediate boss or a senior leader you work with directly. While higher-placed sponsors can open more doors, the depth of relationship determines how much they'll advocate for you. The best way to earn sponsorship is through exceptional work that contributes to your boss's success. Go beyond baseline performance-solve problems you weren't asked to solve, take on unwanted tasks, and make your boss's job easier.
Pursuing hyper-local sponsors strengthens relationships because your knowledge becomes uniquely valuable to them. Visibility is crucial-not just doing good work, but work that earns public recognition in relevant circles. Magdalena's research project on Internet usage uniquely positioned her to partner with Dan Lynch on creating one of the first commercial Internet providers. Despite receiving only 10% equity while Dan took 90%, she valued the opportunity and their complementary partnership where "he made the promises, and she kept them."
True mentorship often resembles friendship more than formal arrangement. Magdalena found this with Irwin Federman, a senior partner at U.S. Venture Partners who became both sponsor and mentor. She valued his wisdom so highly she kept a notebook of his sayings like "When in doubt, do without" and "You get nothing for just trying." The best mentoring relationships develop organically when you join someone's mission rather than forcing structured programs.
9장
Navigating Male-Dominated Environments
Men still dominate the new economy's culture, and women must overcome cultural barriers to claim their space. As Shirley Chisholm said, "If they don't give you a seat at the table, pull up a folding chair."
Women network three times more with other women than with men, putting them at a disadvantage since most power-holders are men. This gender-segregated networking happens partly because women's professional events, while well-intentioned, can inadvertently separate women from important male networks. But the primary reason is simpler: it's more comfortable and fun to network with your own gender.
While we can't control how others see us, we can control whether we see ourselves as outsiders. This mindset is crucial because feeling "other" holds us back and can become a self-fulfilling prophecy. Magdalena draws from her experience growing up as part of Armenia's minority in Turkey, where "Armenian" was often used as an insult. Despite facing discrimination, she learned not to let negative encounters prevent her from making friends. She focused on her goals rather than dwelling on slights, often winning over doubters by finding common ground.
Exclusion often happens unintentionally through gendered interests. Kate Mitchell, co-founder of Scale Venture Partners, had a brilliant strategy for male-dominated meetings: she'd scan headlines for a "sports fact" before important gatherings. By simply stating "Rodriguez was traded to the Rangers," she could initiate conversation without needing deep knowledge. The men would eagerly demonstrate their expertise, and she'd established herself as part of the group before the real discussion began.
Finding an office ally-a non-romantic, trusted male confidant who's an equal, not a boss-creates powerful support in spaces where you might otherwise lack voice. Developing this relationship requires gradually letting down your guard and sharing honestly about challenges. Gallup research confirms that having a work best friend increases productivity, recognition, and engagement. When you establish trust with this person, you can ask them to speak up when they witness questionable behavior, which helps your views be seen as gender-neutral rather than divisively "female."
10장
Balancing Career and Parenthood
Parenthood represents the most stark and monumental turning point in most women's careers. Many women don't feel their gender affects their professional life until children enter the picture. For those wanting careers, we must rewrite the rules to make work and motherhood a more comfortable fit, just as men have always enjoyed.
Despite progress, working mothers still face cultural shaming and guilt, even when they've moved heaven and earth to ensure their children are happy and well-cared for. When feeling guilty, Heidi Zak reminds herself she's lucky to work at something she loves, proud to expand the universe of female founders, and believes her children will appreciate having parents who demonstrate that both moms and dads can do "cool things professionally."
Balancing career and parenthood requires creative solutions rather than sacrifice. Even with full-time help, children influence career decisions-like when Magdalena turned down Steve Jobs' offer at Apple after realizing the weekend work schedule wasn't sustainable for her family. The key is finding environments that accommodate your priorities rather than forcing impossible choices. Parenthood can actually enhance professional effectiveness through better time management and prioritization.
We need to adopt "family leave" language instead of "maternity leave" to achieve workplace equality. True 50/50 co-parenting remains a magical unicorn for most women. Those who achieve it, like Julia Hartz and her husband Kevin at Eventbrite, didn't win the lottery-they had serious discussions before children arrived to determine how responsibilities would be divided.
The American workplace was built around the assumption of a stay-at-home wife, but that reality has vanished. Women's workforce participation has declined, with 61% of non-working women citing family responsibilities. Many women turn to entrepreneurship for schedule flexibility despite its challenges. Encouragingly, female founders like Lynn Perkins of UrbanSitter are creating family-friendly workplace cultures. Her company embraces a work style that prioritizes efficiency over long hours, attracting talented engineers who appreciate work-life balance.
11장
Embracing Career Transitions and Setbacks
In 2004, Salesforce went public with tremendous success, but just as Magdalena was enjoying this peak period as the company's first board member, health issues forced her to make difficult choices. She made the hasty decision to leave the Salesforce board completely, without seeking counsel or considering alternatives to "all or nothing." She fell into the perfectionist trap many women face, believing anything less than perfect health meant she couldn't responsibly serve.
Traditional career advice warned against resume gaps, treating any break from professional work as suspicious. Thankfully, this outdated view has evolved. Modern resumes can include varied experiences and intentional breaks without stigma. As parental leave becomes more gender-neutral, with men increasingly taking time for family care, personal breaks are becoming normalized. Even periods of unwanted unemployment can become valuable parts of one's career narrative when embraced properly.
The secret to successful career breaks is simple: you may leave your job, but never leave your community. Maintaining your network-the connective tissue of your professional life-is essential for planning your reentry. These connections help you stay current in rapidly changing fields like technology. During breaks, prioritize quality contacts who offer good intelligence and connections to opportunities.
Julie Wainwright, CEO of TheRealReal.com, demonstrates how careers can recover from not just gaps but disasters. As former CEO of Pets.com during the 2000 dot-com crash, she became the public face of failure, facing ridicule while simultaneously dealing with divorce and personal crisis. After realizing her age and Pets.com association limited her options, she decided to create her own business. By analyzing Amazon's weaknesses and observing a friend shopping designer consignment, she discovered her business concept: an online consignment shop with built-in trust verification. Five years later, her company projected profitability-a rare achievement among venture-backed startups.
The antidote to perfectionism and fear of failure is your network. Strong professional relationships carry you through disasters, revealing themselves as peak experiences where convictions are tested and true allies emerge. The real barrier most face isn't building the network but humbling themselves enough to ask for help. Counterintuitively, asking for help actually strengthens your network as people feel valued for their expertise.
12장
Creating Inclusive Organizations
Using your authority to help others power UP creates inclusive workplaces that benefit everyone. Even before gaining official authority, you can make a difference through simple acts like ensuring diverse job candidate pools. Gender equality isn't just a women's issue-everyone suffers when bias affects hiring and evaluation, and everyone benefits when talent is selected based on qualifications rather than privilege.
Rather than trying to eliminate individual bias-a nearly impossible task-the most effective diversity programs focus on removing bias from processes through simple, action-oriented "guardrails" that help people make better decisions. GoDaddy exemplifies this transformation: once notorious for sexist marketing, the company partnered with Stanford's Clayman Institute to scrutinize every employee touchpoint-hiring, reviews, promotions-and implement process improvements to eliminate bias.
While diversity strengthens businesses, hiring quotas can backfire by creating doubts about whether diverse candidates truly earned their positions. The better approach is expanding the recruitment funnel while maintaining clear, consistent standards. Companies should require hiring managers to interview qualified diverse candidates before making decisions, even if it takes longer. Organizations like Etsy have found creative solutions-their Hacker School program prepares candidates, particularly women, for engineering roles, increasing female representation dramatically.
Leaders must define organizational values while also bringing their personal values to decision-making. Research consistently shows that gender diversity drives business success: gender-diverse workforces outperform homogenous ones by 41%, women CEOs in the Fortune 1000 drive three times the returns as S&P 500 enterprises run by men, and women-led tech startups generate higher revenues with lower failure rates.
Breaking out of our echo chambers is essential for both business success and personal growth. When we only interact with people like ourselves, we hear only our own thinking repeated back to us. We must fight daily to connect with people who don't look, think, or know what we know. Any enclosed circle limits your potential-understanding only the few means never serving the many.
Despite life's uncontrollable challenges, integrity and self-belief provide guidance. May you flow forward toward your goals, sometimes roaring, sometimes calm, but always moving.
