
From Panera to Cava, Ron Shaich's "Know What Matters" reveals how he built a $100 billion fast-casual empire through future-focused vision. This Wall Street Journal bestseller asks: What transformations await tomorrow's leaders who dare to prioritize meaning over metrics?
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핵심 아이디어를 빠르게 캡처하여 신속하게 학습
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Picture a 21-year-old political activist, fresh off organizing campus protests, standing outside a convenience store fuming with righteous indignation. He'd just been wrongfully ejected, and instead of filing a complaint, he made a declaration that would change his life: "We could run a better store than these folks!" That moment of outrage became the spark for a $7.5 billion empire-not because of business acumen or inherited wealth, but because of a simple insight that most people miss. Success doesn't require appealing to everyone. You just need to become the singularly best choice for someone specific. That undergraduate store generated $60,000 in profit its first year, proving a fundamental truth: competitive advantage is everything. But here's the twist-being a better alternative isn't conceptually complicated. It's just extraordinarily difficult to execute. This distinction would guide every subsequent decision, from transforming French bakeries into lunch destinations to reimagining casual dining entirely.
Know What Matters의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Know What Matters을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Know What Matters을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Know What Matters 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.