
Discover "Jugaad Innovation," the groundbreaking guide to frugal ingenuity that sold 50,000+ copies in India alone. How did principles from emerging markets inspire Google, Apple, and IBM? The book that earned Navi Radjou the prestigious Thinkers50 Innovation Award reveals the secret.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
A potter from rural Gujarat with minimal formal education invents a refrigerator made of clay that runs without electricity, keeps food fresh for days, and costs a fraction of conventional models. This isn't a feel-good story about making do with less-it's a window into an entirely different philosophy of innovation. Mansukh Prajapati's Mitticool fridge serves millions without reliable power while creating jobs for undereducated women. What he practiced wasn't desperation-it was jugaad, a Hindi word meaning "an innovative fix born from ingenuity and cleverness." While pharmaceutical giants triple their R&D budgets yet see new drug approvals plummet by 44%, and automakers burn through billions only to require government bailouts, this scrappy approach is quietly revolutionizing how we think about creating value in a resource-constrained world. The Western innovation model-massive R&D budgets, controlled lab environments, rigid processes-is showing serious cracks. The world's top companies invested $550 billion in R&D in 2010, yet research shows weak correlation between spending and performance. US automakers spent $16 billion on R&D in 2007, continued losing market share, and ultimately needed $82 billion in government bailouts. Beyond cost, structured innovation lacks flexibility and has become elitist and insular, assuming success required top technology and intellectual property ownership-both purchasable with enough money.
Jugaad Innovation의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Jugaad Innovation을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Jugaad Innovation을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Jugaad Innovation 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.