How Trust Works by Peter H. Kim Summary
Overview of How Trust Works
In "How Trust Works," USC professor Peter Kim shatters conventional wisdom: trust isn't always earned gradually. His award-winning research reveals why a single bad act outweighs lifetime goodness, and why apologies work for competence violations but not integrity breaches. Featured in NYT and NPR.
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핵심 내용
Why We Can't Stop Trusting-Even When We Should
Think about the last time someone let you down. Maybe a friend broke a promise, or a company failed to deliver what they advertised. Your first instinct was probably to pull back, to protect yourself. Yet here's what's strange: despite living in an era where trust seems to be collapsing-where only 36% of Americans say they trust their fellow citizens-we still extend trust to strangers every single day. We hand our credit cards to waiters, share our deepest fears with therapists we've just met, and click "I agree" on terms we haven't read. This paradox lies at the heart of a fascinating truth: we're hardwired to trust, even when logic suggests we shouldn't. Research reveals something counterintuitive about how we approach new relationships. We don't start at zero and slowly build confidence. Instead, we begin with surprisingly high trust levels-often at the midpoint or above on trust scales. This isn't naivety; it's evolutionary wisdom. Three forces drive this tendency: the systems around us (laws, incentives, social norms) that make betrayal costly; our personality traits that predispose many of us toward optimism; and our lightning-fast assessments of others based on competence, integrity, fairness, and loyalty. These snap judgments happen before we have real evidence, relying on shortcuts like group membership, reputation, and even facial features. A person with a "trustworthy face" often receives more trust-and then, remarkably, lives up to it. When people feel trusted, they frequently rise to meet those expectations rather than exploit them. This baseline trust greases the wheels of society. Without it, every handshake would require a background check, every transaction a legal team. Countries with higher trust levels consistently outperform low-trust societies economically, precisely because trust reduces friction and enables cooperation. But when that trust shatters, we're remarkably bad at putting the pieces back together.
The Aftershocks Nobody Sees and Why Apologies Backfire
The Power of Intent and the Incentive to Lie
The Stories We Tell Ourselves and What Punishment Really Accomplishes
When Power Protects the Guilty and Groups Amplify Distrust
The Moral Foundations That Divide Us
Reclaiming Our Shared Humanity
빠른 요약 모드 - How Trust Works 요약을 11분 만에 읽거나 듣기
How Trust Works의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
플래시 카드 모드 - How Trust Works에서 엄선한 10가지 핵심 인사이트
How Trust Works을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.
재미있게 모드 - How Trust Works의 교훈을 19분 스토리로
생생한 스토리텔링을 통해 How Trust Works을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
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"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
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샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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