
In "Happiness," economist Richard Layard challenges our wealth-equals-happiness assumption with startling evidence: despite decades of economic growth, happiness hasn't increased. This groundbreaking work sparked a revolution in policy-making, proving mental health and relationships - not money - hold the true keys to wellbeing.
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Despite becoming twice as wealthy over the past fifty years, people in Western societies aren't any happier. This devastating paradox sits at the heart of Richard Layard's groundbreaking work. We enjoy better health, smarter technology, and unprecedented comfort, yet happiness levels remain stubbornly flat across the United States, Britain, and Japan. Brain scans confirm this isn't just subjective complaining-happiness corresponds to specific neural activity, with positive feelings increasing electrical activity in the left frontal cortex. What makes this particularly troubling is that within any society, wealthier people consistently report being happier than their poorer counterparts. Yet as entire societies grow richer, average happiness doesn't increase. Why? Two powerful psychological mechanisms are at work: social comparison and habituation. We judge our situation not by absolute standards but by comparing ourselves to others nearby. When everyone's income rises together, relative positions remain unchanged. Additionally, we quickly adapt to improvements-lottery winners return to baseline happiness within just one year of their windfall, perpetually stuck on a "hedonic treadmill" that keeps us running just to stay in place.
Happiness의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Happiness을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Happiness을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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