
In "The Infinite Game," Simon Sinek revolutionizes business thinking by challenging short-term winning mentality. Embraced by forward-thinking leaders worldwide, this NYT bestseller reveals why companies with "infinite mindsets" consistently outperform their quarterly-obsessed rivals. What game are you playing?
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A company collapses. Another hits record profits. A leader is celebrated, then vilified. We watch these cycles repeat endlessly, yet rarely ask: what if we're playing the wrong game entirely? What if the very idea of "winning" in business, politics, or life is a dangerous illusion? There are two types of games unfolding around us every day. Finite games have clear rules, known players, and definitive endpoints-think football or chess. Someone wins, someone loses, the buzzer sounds. Infinite games have no finish line. Players come and go, rules evolve, and the only goal is to keep playing. Business, education, marriage, politics-these are all infinite games, yet we treat them like finite contests with winners and losers. This confusion creates what we might call "existential quicksand." Companies obsess over quarterly earnings while strangling innovation. Leaders chase arbitrary rankings instead of meaningful progress. Microsoft's Zune perfectly illustrates this trap. Despite bold predictions it would "beat" the iPod, it launched with 9% market share, plummeted to 1%, then vanished. The problem wasn't timing or marketing-it was mindset. Obsessed with defeating Apple rather than advancing a vision, Microsoft developed tunnel vision, reacting instead of creating. Contrast this with Victorinox. When knife sales collapsed after 9/11, they didn't panic or slash payroll. They increased product development, expanded into new markets, and ultimately doubled revenue. They embraced transformation rather than merely surviving it. The difference? Finite-minded leaders use companies to prove their worth; infinite-minded leaders use their careers to enhance the company's lasting value.
The Infinite Game의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
The Infinite Game을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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