
In "Good People," Anthony Tjan redefines leadership through character, not just competence. Endorsed by Arianna Huffington and Tony Hsieh, this book reveals why Supreme Court Justice Sotomayor's approach to integrity matters more than skills. What's the one decision that transforms good leaders into legendary ones?
Anthony Tjan, New York Times bestselling author of Good People and renowned venture investor, combines decades of entrepreneurship and ethical leadership expertise in this exploration of human-centric business practices.
Born in Newfoundland and educated at Harvard, Tjan co-founded MiniLuxe—a beauty brand reshaping industry standards—and leads Boston-based venture firm Cue Ball Group.
His career spans transformative roles: architecting Thomson Reuters’ digital evolution, launching pioneering internet consultancy ZEFER, and authoring 125+ Harvard Business Review articles.
Good People builds on themes from his earlier bestseller Heart, Smarts, Guts, and Luck (co-authored with Richard Harrington), offering frameworks for values-driven leadership.
A frequent TED speaker and collaborator on Tom Brady’s The TB12 Method, Tjan’s work has been translated into 12 languages and adopted by Fortune 500 leadership programs worldwide.
Good People redefines leadership by arguing that character and values matter more than competencies alone. Anthony Tjan combines 100+ interviews with frameworks like the Goodness Pyramid (Truth, Compassion, Wholeness) to show how nurturing integrity, empathy, and purpose creates lasting organizational success. It offers actionable strategies for identifying, developing, and mentoring "good people" who drive ethical, sustainable growth.
Leaders, entrepreneurs, HR professionals, and mentors seeking to build values-driven cultures will benefit most. The book appeals to anyone interested in balancing technical skills with character development, offering tools like the RISE framework (Reflect, Internalize, Share, Externalize) to foster ethics and empathy in teams.
Yes—it merges philosophical insights with practical guidance, featuring case studies from Supreme Court Justice Sonia Sotomayor to venture capitalist Henry McCance. Its emphasis on mentorship, long-term thinking, and redefining success as "making others better" makes it relevant for modern leadership challenges.
Key concepts include:
Tjan defines them as individuals committed to “continuously cultivating values that help themselves and others become the fullest versions of who they are.” This contrasts with prioritizing resumes over character traits like humility and integrity.
The RISE framework guides self-improvement through:
Mentorship is central—Tjan cites mentors who shaped his worldview, like one who defined success as “making others better.” The book advocates for leaders to mentor teams in character development, not just skills, to create ripple effects of ethical leadership.
Some note challenges in measuring “goodness” objectively and balancing idealism with business realities. However, Tjan addresses this by advocating for incremental progress and shared accountability in cultural change.
Unlike purely tactical guides (e.g., Atomic Habits), Good People focuses on the “why” of leadership—prioritizing humanity over metrics. It complements books like Dare to Lead by linking vulnerability to organizational success.
Notable quotes include:
As workplaces grapple with AI and remote collaboration, Tjan’s focus on empathy, trust, and mentorship offers a blueprint for human-centric leadership. His frameworks help bridge the gap between efficiency and ethical decision-making in fast-changing environments.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Goodness isn't just morally right-it's a competitive advantage in business.
Don't mark my paper, help me get an A.
If you must be without strategy or character, be without strategy.
Goodness isn't merely about avoiding bad behavior during crises; it's about proactively creating more goodness.
Good People의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Good People을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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A teenager stands on a Toronto doorstep, drenched in sweat, clutching picture frames nobody wants. Hours of rejection have worn him down to the bone. Then an elderly woman with silver hair opens her door-not to buy, but to listen. Over lemonade, she asks him questions nobody else has: Who are you? What do you dream about? Do you actually love what you're doing? After an hour of genuine conversation, she offers no sale but something far more valuable: "You must love both that thing you are doing and love even more the people you do it with." That moment became the North Star for everything that followed-building companies, choosing partners, reshaping industries. It revealed a truth the business world often forgets: relationships aren't just nice to have. They're everything.