What is *Good People* by Anthony Tjan about?

*Good People* redefines leadership by arguing that character and values matter more than competencies alone. Anthony Tjan combines 100+ interviews with frameworks like the **Goodness Pyramid** (Truth, Compassion, Wholeness) to show how nurturing integrity, empathy, and purpose creates lasting organizational success. It offers actionable strategies for identifying, developing, and mentoring "good people" who drive ethical, sustainable growth.

Who should read *Good People*?

Leaders, entrepreneurs, HR professionals, and mentors seeking to build values-driven cultures will benefit most. The book appeals to anyone interested in balancing technical skills with character development, offering tools like the **RISE framework** (Reflect, Internalize, Share, Externalize) to foster ethics and empathy in teams.

Is *Good People* worth reading?

Yes—it merges philosophical insights with practical guidance, featuring case studies from Supreme Court Justice Sonia Sotomayor to venture capitalist Henry McCance. Its emphasis on mentorship, long-term thinking, and redefining success as "making others better" makes it relevant for modern leadership challenges.

What are the main ideas in *Good People*?

Key concepts include: - **Goodness Pyramid**: Truth (honesty), Compassion (empathy), and Wholeness (purpose) - **Good People Mantra**: Prioritize people, self-improvement, values, realism, and proactive kindness - **RISE framework**: A four-step process for personal and professional growth

How does Anthony Tjan define “good people”?

Tjan defines them as individuals committed to “continuously cultivating values that help themselves and others become the fullest versions of who they are.” This contrasts with prioritizing resumes over character traits like humility and integrity.

What is the RISE framework in *Good People*?

The **RISE framework** guides self-improvement through: 1. **Reflect** on values and actions. 2. **Internalize** lessons from mentors. 3. **Share** knowledge with others. 4. **Externalize** goodness into daily practices. It’s designed to turn abstract values into habits.

What role does mentorship play in *Good People*?

Mentorship is central—Tjan cites mentors who shaped his worldview, like one who defined success as “making others better.” The book advocates for leaders to mentor teams in character development, not just skills, to create ripple effects of ethical leadership.

How can leaders apply lessons from *Good People*?

- Hire for values over mere competencies. - Embed the Goodness Pyramid into performance reviews. - Create mentorship programs focused on empathy and integrity. - Use the **Good People Mantra** to align decisions with long-term ethical goals.

굿 피플

진정으로 중요한 유일한 리더십 결정

앤서니 잰

3.72(211 Reviews)

굿 피플 개요

"Good People"에서 앤서니 찬(Anthony Tjan)은 단순한 역량이 아닌 인성을 통해 리더십을 재정의합니다. 아리아나 허핑턴(Arianna Huffington)과 토니 셰이(Tony Hsieh)가 추천한 이 책은 왜 소토마요르(Sotomayor) 연방 대법관의 청렴함에 대한 접근 방식이 기술보다 더 중요한지를 밝혀냅니다. 평범한 리더를 전설적인 리더로 변화시키는 단 하나의 결정은 무엇일까요?

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굿 피플의 같은 아이디어를 담았습니다. 나에게 맞는 목소리, 깊이, 속도를 고르고 언제든 바꿔 보세요.

1장

The Power of People-First Leadership: Transforming Business Through Goodness

In a world obsessed with metrics, algorithms, and bottom lines, Anthony Tjan's "Good People" offers a refreshing counternarrative that's gaining remarkable traction. The book has become a stealth hit among Silicon Valley executives and Wall Street leaders alike, with figures like LinkedIn co-founder Reid Hoffman and former Starbucks CEO Howard Schultz citing it as essential reading. What makes this book so compelling is its radical yet simple premise: goodness isn't just morally right-it's a competitive advantage in business. Consider WD-40, a household name generating over $350 million in annual sales. Under CEO Garry Ridge's leadership, the company retains staff at three times the national average, with 97% of employees reporting they love telling others where they work. Ridge's philosophy-"Don't mark my paper, help me get an A"-exemplifies what Tjan calls "people-first leadership." This approach isn't just creating happier workplaces; it's delivering extraordinary business results that challenge conventional wisdom about success requiring cutthroat tactics.

2장

The Transformative Encounter That Shaped a Philosophy

On a sweltering July afternoon in Toronto, fifteen-year-old Anthony Tjan trudged door-to-door selling picture frames, feeling defeated after hours of rejection. His feet ached, his shirt was damp with sweat, and his confidence had been eroded by countless closed doors and dismissive responses. At the last house on his route, an elderly woman with kind eyes and silver hair invited him in, offering him a glass of lemonade. Instead of listening to his rehearsed sales pitch, she began asking him thoughtful questions about himself-who he was, why he was so far from his Newfoundland home, and most persistently: was this something he really liked doing? The conversation meandered through his dreams, aspirations, and struggles as a young immigrant trying to find his place. After an hour of genuine dialogue that felt more like a heart-to-heart with a grandmother than a sales call, she shared wisdom that would become his life's compass: "You must love both that thing you are doing and love even more the people you do it with." Though she bought nothing that day, her insight proved more valuable than any commission could have been. This chance encounter planted the seeds for what would become Tjan's people-first philosophy, teaching him that authentic human connection transcends any transaction. Over the next two decades, this philosophy shaped every aspect of his career trajectory. His first job choice came not from comparing salaries or titles, but from the genuine warmth and mentorship potential he sensed from his interviewers, who indeed became lifelong mentors. This approach guided him through building strategic advisory firms where team culture was prioritized alongside client success. At Thomson Reuters, he led cultural shifts that emphasized human connection in a traditionally numbers-driven environment. When founding MiniLuxe, he reimagined the nail salon industry by putting people-both workers and customers-at the center of the business model. His partnership with his college roommate in co-creating Cue Ball, a venture capital firm, was built on decades of trust and shared values. The common thread through all these ventures was working with good people, many of whom remained partners and collaborators for decades. This relationship-centric approach found scientific validation in Harvard's groundbreaking 75-year study on adult development, which demonstrated that the quality of our relationships directly correlates with both long-term happiness and physical health. The study showed that close relationships protect people from life's discontents, delay mental and physical decline, and are better predictors of long and happy lives than social class, IQ, or genes. As Tjan discovered through personal experience and later saw confirmed by research, investing in genuine relationships creates not just business success but also personal fulfillment and lasting impact. His chance encounter with the elderly woman had led him to a universal truth: human connections are the foundation of both meaningful work and a meaningful life.

들리는 모든 단어를 눈으로 확인하세요

굿 피플의 각 단어가 오디오에 맞춰 실시간으로 강조되어 편하게 따라 읽을 수 있습니다.

3장

The Good People Mantra: Five Principles for Extraordinary Leadership

After years of research across leadership, philosophy, theology, history, and literature, Tjan distilled what makes good people tick into five key principles that form his "Good People Mantra": First, good people consistently put people first in decision-making-not just occasionally, but proactively and for the long term. Following Harvard professor Georges Doriot's wisdom, Tjan learned to choose the "A team" with a "C idea" over an "A idea" with a "B team" because people can adapt while ideas change. Most get excited by ideas rather than people, but this leads to mediocrity as Bs attract Cs and Ds. Second, good people help others become fuller versions of themselves. They recognize our shared humanity and connect authentically beyond resumes and titles. Like Tsun-yan Hsieh, who kept a 300-page journal documenting how he made a difference in others' lives, they demonstrate patience, integrity, self-confidence, and generosity. What would happen if we cast aside titles and focused on our shared humanity? We all dream, love, seek acceptance, and want to make a difference. Third, good people commit to values before competencies. While we need competent people in business, goodness expresses a person's deeper purpose and fundamental values. As General Schwarzkopf noted, "If you must be without strategy or character, be without strategy." Despite initially valuing hard skills at Harvard Business School, Tjan and his classmates later discovered how much more the "soft stuff" matters in their careers. Fourth, good people find balance in the realities and tensions of goodness. While goodness may be part of our human nature, practicing it requires navigating real-world challenges and competing objectives. Finding this equilibrium demands patience, counsel, and experience, but it's achievable with self-awareness and perseverance. Finally, good people practice goodness whenever possible, not just when tested. Goodness isn't merely about avoiding bad behavior during crises; it's about proactively creating more goodness in the world. Henry McCance, chairman emeritus of Greylock, proposed a powerful concept: if throughout your life you help change ten people's lives, and they each do the same, the impact multiplies exponentially.

4장

A New Framework for Understanding Goodness

From childhood, we learn to describe good people through references rather than specific criteria. By adulthood, most of us share an intuitive sense of goodness. Yet in business, "goodness" typically refers only to competency-who's the best engineer or salesperson. While competence matters, true leadership requires a more holistic goodness incorporating character and values. To make goodness more concrete and applicable, Tjan developed the Goodness Pyramid framework with three cornerstone qualities: truth, compassion, and wholeness. Inspired by Maslow's hierarchy of needs, it begins with the foundational value of truth (honesty and congruency), builds to compassion (selflessness through understanding others), and culminates in wholeness (fulfillment and gratitude). Each cornerstone has three values representing mind-set, practice, and action: Truth combines humility (mind-set), self-awareness (practice), and integrity (action). More nuanced than simple honesty, truth represents congruency across thoughts and actions-our authenticity and credibility. Humility acknowledges our imperfections, as demonstrated by Frank Blake who openly questioned his qualifications as Home Depot's CEO. Self-awareness requires intellectual honesty about our strengths, weaknesses, and biases. Integrity means behaving consistently so our actions align with our thoughts and feelings. Compassion represents the human side of goodness through openness (mind-set), empathy (practice), and generosity (action). Openness reduces bias and expands viewpoints. Empathy lets us see through others' eyes and develops through better listening. Generosity transforms compassion into action-from giving a hug to advocating for a colleague. Wholeness brings satisfaction and gratitude through love (mind-set), respect (practice), and wisdom (action). As Deepak Chopra described, it's "having existence, and being content with that existence." Love elevates compassion's conditional care to the unconditional-finding fulfillment in others' success. Respect means honoring our interconnectedness and fulfilling commitments. Wisdom demonstrates good judgment about our associations and balanced decisions. Goodness isn't absolute or measurable with concrete metrics. It's a clear-eyed pursuit of an ideal while humbly recognizing the inevitable tensions that complicate our desire to "be good." There are no checkboxes-intention matters in this continuous, purpose-driven pursuit.

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5장

Truth: The Foundation of Goodness

The foundation of goodness is truth, built on the bedrock of humility. Tjan's most humbling career moment came during the dot-com boom when his company ZEFER rode the Internet wave to spectacular heights before crashing during the bust. They'd grown from a small multimedia presentation firm to a thousand-employee Internet advisory powerhouse preparing for an IPO. But their perspective became fundamentally flawed-they defined success by going public rather than by their meaningful innovations or impact. As Hemingway said, "True nobility is being superior to your former self." Truth begins with yourself and your purpose-it's impossible to be truthful without humility. Jim Collins identified the "triumph of humility" as the core trait of his highest-performing "Level 5" leaders, a counterintuitive finding in a business world that celebrates tough, swashbuckling CEOs. Contrary to common misconception, humility isn't thinking little of yourself, but thinking somewhat less of yourself. It's about being moderate and unpretentious without sacrificing self-esteem. Peter Georgescu, who rose from Romanian labor camps to become Young and Rubicam's CEO, exemplifies how humility coexists with strong business leadership. Self-awareness stands as the most crucial trait within the foundation of truth, helping us understand our successes and failures in relation to others. It enables rigorous honesty about our actions and their results, creating congruence between what we say, think, do, and feel. To cultivate self-awareness that leads to truthfulness and integrity, Tjan recommends five practical techniques: First, meditate and stay mindful, finding moments of calm for reflection during everyday activities. Second, write down key plans and priorities to track progress-Warren Buffett famously documents his investment reasoning. Third, use psychometric tests to understand your character traits and biases. Fourth, ask trusted friends and colleagues to serve as honest mirrors. Fifth, implement formal feedback mechanisms at work through self-evaluations and 360-degree reviews. Truth ultimately manifests in how we act with integrity-when behavior aligns perfectly with values. Benjamin Franklin's methodical approach to integrity offers a powerful model for self-improvement. At age twenty, Franklin embarked on "the bold and arduous project of arriving at moral perfection" by tracking thirteen essential virtues including temperance, silence, order, resolution, frugality, industry, sincerity, justice, moderation, cleanliness, tranquility, chastity, and humility.

6장

Compassion: The Human Factor

Compassion forms the essential human connection that transforms competent professionals into truly exceptional ones. Through his brother James's cancer diagnosis, Tjan's family experienced firsthand the stark difference between technically skilled but detached physicians and Dr. Jack Erban, whose brilliant medical expertise was matched by his profound compassion. While other doctors rushed through appointments focused on procedures and studies, Dr. Erban gave generously of his time, listened authentically, and made them feel genuinely cared for during their darkest moments. Compassion seems oddly absent from standard business training, where success is typically measured solely through hard performance metrics. Common practices like "weed out the bottom" and "hire slow, fire fast" actively discourage compassionate leadership, while HR policies often prioritize compliance over fostering belonging. Jay Chiat taught Tjan to embrace possibility and maintain an open mind-the foundation for compassion. The 24 x 3 rule helps develop this openness: when someone shares a new idea, wait 24 seconds before criticizing, then 24 minutes, and ideally 24 hours spent identifying every reason why it might work before considering why it might not. Empathy-the imaginative projection into another's feelings-is possibly the most potent factor in bringing about change. Good leaders like Leslie Brunner and Garry Ridge embody servant leadership, developing and empowering others rather than hoarding power. When facing conflicts, acknowledge others' frustrations before voicing your own view. Five powerful non-phatic questions build authentic relationships: "How are you, really?", "Tell me something about your background I don't know," "What would you love to be doing in a few years?", "Are you happy working here?", and "Is there anything I can do for you?" Despite Darwin's survival theory suggesting resource-hoarding as advantageous, E.O. Wilson found humans will sacrifice individual resources for group benefit-but only when secure or in communities with strong fairness norms. Research shows generosity benefits both recipient and giver; Michael Norton's experiments reveal people experience greater happiness giving money away than keeping it. Our self-awareness and compassion distinguish us from other species. Jazz legend Herbie Hancock exemplifies this, attributing his enduring relevance to remembering he's "first a human being; second, a human being who happens to play music." By combining humanness with natural gifts, he's achieved extraordinary heights.

들리는 모든 단어를 눈으로 확인하세요

굿 피플의 각 단어가 오디오에 맞춰 실시간으로 강조되어 편하게 따라 읽을 수 있습니다.

7장

Wholeness: The Ultimate Quest

To achieve wholeness, we must both receive and give love. True leadership places oneself in service to others-a form of love. Businesses must nurture internal love before it can authentically reach customers. When evaluating businesses for investment, Tjan always visits their workplace to "feel the love." Even rapidly growing companies with impressive metrics can feel off when the culture lacks authenticity. In "Heart, Smarts, Guts, and Luck," Tjan found that 70 percent of successful entrepreneurial endeavors are primarily "heart" driven. The ancient Greeks identified different types of love relevant to business: Eros (passionate desire that drives founders but must be channeled), Philia (loyalty and camaraderie among colleagues), Storge (empathy that enables understanding others), and Agape (unconditional love that enables sacrifice for the greater good). Respect means treating everyone with dignity, regardless of status. Good people break down social hierarchies and treat others as deserving of respect. Trader Joe's exemplified this when they delivered free groceries to an elderly man during a snowstorm despite having no delivery service. They demonstrated their core values of treating others well and avoiding bureaucracy by empowering employees to make compassionate decisions. Wisdom represents wholeness in action, helping us discern what matters, distinguish between right and wrong, and make better decisions amid ambiguity. It requires acknowledging that few of life's problems have perfect black-or-white solutions. Niebuhr's serenity prayer captures this perfectly-accepting what we cannot change while having courage to change what we can. Psychologist Erik Erikson described "ego-integrity" as the final stage of human psychological development, typically reached after age sixty-five, when we accept life with all its successes and failures. But why wait? By practicing the values driving ego-integrity earlier, we can accelerate our path toward wisdom. The "Bobby List" offers practical ways to achieve greater happiness and wholeness: Be around good, happy people whose positivity is contagious; focus on intrinsic values rather than extrinsic rewards; don't dwell on what you lack-practice optimism; perform both random and conscious acts of kindness; and read and write about what inspires you.

8장

Balancing Tensions to Achieve Goodness

Goodness requires balancing inherent tensions that challenge our ideals when confronted with real-world constraints. Like a tango dance expressing shared tensions between partners, we must navigate five key tensions: pragmatism versus idealism, short-termism versus long-termism, vulnerability versus conviction, idiosyncrasy versus connectedness, and grit versus acceptance. These tensions aren't meant to be resolved but rather managed in a dynamic equilibrium that allows for growth and adaptation. To navigate these tensions effectively, Tjan offers the R.I.S.E. framework: Recognize the situation for what it truly is, without sugar-coating or catastrophizing; Internalize the issue by mentally playing out decision steps and their consequences; Share your thinking with trusted mentors who can provide perspective and wisdom; and Execute with conviction, documenting your rationale for future learning and reflection. This framework provides a structured approach to making difficult decisions while maintaining ethical integrity. The first tension, between pragmatism and idealism, is perhaps the most fundamental. Rather than viewing them as enemies, we should recognize them as collaborators-in-waiting whose healthy opposition leads to balance. Vision and reality are two sides of the same coin that must be balanced on its edge to create value. Every initiative begins with a dream, but implementation represents pragmatism. For example, when Martin Luther King Jr. shared his dream of racial equality, he combined soaring idealism with practical steps toward civil rights legislation. To discover our idealism and dreams, we must embark on an internal walkabout-a journey of self-reflection where passion, capability, aptitude, and opportunity align to create purpose. This journey requires both solitude and engagement with others who can mirror our authentic selves. Craig and Snook's three questions help uncover our core purpose: What did you love doing as a child, before external pressures shaped your choices? What were your most challenging life experiences, and how did they transform you? What makes you happiest now, when you're truly being yourself? The dance between vision and reality requires finding balance through complementary partnerships. Pragmatic idealists don't work alone-they build teams with diversity of excellence but commonality in character and values. Lincoln exemplified this by appointing his former rivals to his cabinet during the Civil War, creating a "Team of Rivals" that combined different perspectives with shared commitment to preserving the Union. Modern leaders like Howard Schultz at Starbucks demonstrate similar principles by balancing profit motives with social responsibility initiatives. Success in managing these tensions often comes from understanding that they're not problems to be solved but polarities to be managed. Like breathing in and out, we need both sides of each tension. The key is developing the wisdom to know when to lean toward one pole or the other, and the courage to maintain that balance even under pressure. Regular reflection and feedback from trusted advisors help maintain this delicate equilibrium.

굿 피플에서 더 많은 것을 얻으세요

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9장

Mentorship: The Ultimate Expression of Goodness

The relationship between mentor and mentee must be built on authentic connection, not just formal procedures. Research shows that without genuine rapport, mentoring programs yield marginal benefits at best. The Goodness Pyramid-with truth and compassion as its foundation-creates the trust necessary for effective mentorship. Great mentors come in different forms: Masters of Craft who exemplify excellence in their field; Champions who advocate for you; Copiloting Colleagues who provide peer support; Anchors who offer guidance during difficult times; and Reverse Mentors who provide fresh perspectives. The best mentors view their work as being in service to others, helping mentees both soar toward dreams while keeping them grounded in reality. Tjan outlines five critical questions every mentor should ask: "What are you truly trying to achieve?", "What are you doing well that is helping you get there?", "What is slowing you down?", "What will you change tomorrow?", and "How can I help?" These questions align with the Goodness Pyramid and should be asked in sequence but conversationally. He also provides ten principles for exceptional mentorship, including: Choose to serve and truly listen with empathy; help uncover and celebrate mentees' natural superpowers; be vocally optimistic while keeping cynicism quiet; encourage unconventional paths rather than conventional failures; help mentees find meaning in their work; connect mentees with other helpful people; choose kindness over being right; let mentees discover answers themselves; allow mentees to control the "volume dial" of mentoring; and always show up and follow through on commitments. Mentoring creates what psychologist Erik Erikson called "generativity"-the desire to leave behind better people, places, and things than we found. This "agented immortality" allows our influence to continue beyond our lifetime. Unlike material legacies, mentoring represents the noble transmission of goodness to future generations.

10장

Becoming a Better Judge of People

Our personal fulfillment ultimately reflects the quality of decisions we make about people, as we become the sum of our interactions and experiences with others. Leadership and organizational cultures only endure when choosing the right people becomes the top priority. The challenge lies in looking beyond competency and status to assess character and values. This becomes particularly crucial in professional settings where a single poor hiring decision can impact team dynamics and organizational culture for years. Two common biases significantly hinder good judgment: judging by familiarity (seeking those similar to ourselves) and "competency bias" (overvaluing resume virtues and external markers like wealth, titles, and accolades). The familiarity bias often leads to homogeneous teams lacking diverse perspectives, while competency bias can result in hiring technically skilled individuals who may lack essential soft skills or cultural fit. The Goodness Pyramid framework serves as a practical tool to overcome these biases, encouraging a more holistic evaluation approach. Tjan presents twelve penetrating questions to evaluate goodness in others: Is the person self-aware, showing genuine understanding of their strengths and weaknesses? Does the person feel authentic rather than obsequious, maintaining their integrity even in challenging situations? What's their talk-to-listen ratio, indicating their ability to engage in meaningful dialogue? Are they energy givers or takers in group dynamics? Do they act or react to tasks, showing initiative versus passive response? How do they treat strangers, revealing their basic humanity? What is their spouse/partner like, offering insights into their personal relationships? How have they responded to struggle, demonstrating resilience and character? What do they read, indicating intellectual curiosity and growth mindset? Would you enjoy a long car ride with them, testing compatibility and interpersonal skills? Are they comfortable with idiosyncrasies, showing acceptance of differences? Are they multidimensional, bringing varied interests and perspectives? In today's world of declining institutional trust, political division, and digital distraction, goodness isn't merely a pleasantry but our collective duty. Business scandals, from financial fraud to ethical breaches, and growing income inequality have bred deep contempt toward the business world, creating a persistent tension between activism and cynicism. Workplaces, where people spend most of their waking hours, may be the ideal environment for goodness to flourish, positioning the Goodness Mantra and Pyramid as essential frameworks for business transformation and cultural change. Though no person is flawless, goodness represents a long-term commitment judged by our intentions and consistent actions over time. By emphasizing good leadership and values-driven cultures, organizations can demonstrate that goodness and economic value aren't mutually exclusive but rather reinforcing elements of sustainable success. Tjan challenges readers to positively influence ten people in their lifetime through mentorship, leadership, and genuine connection, creating an exponential ripple effect that could transform businesses, communities, and ultimately the world. This "ten-person challenge" emphasizes that meaningful change often starts with individual actions and personal commitments to fostering goodness in our spheres of influence.

★★★★★

굿 피플 완독을 축하합니다

100만 명 이상의 학습자가 사랑합니다

“23일째 매일 사용하고 있어요. 이제 제 일상의 한 부분이 되었습니다.”

jayallen

굿 피플의 핵심 주제

character-based leadership
human-centric business
mentorship and development
values-driven decision-making
authentic human connection

굿 피플의 명언

Goodness isn't just morally right-it's a competitive advantage in business.
Don't mark my paper, help me get an A.
If you must be without strategy or character, be without strategy.
Goodness isn't merely about avoiding bad behavior during crises; it's about proactively creating more goodness.

굿 피플의 등장인물

Anthony TjanAuthor and entrepreneur who developed the philosophy
Garry RidgeCEO of WD-40 who practices people-first leadership
Tsun-yan HsiehLeader who documented his impact on others' lives
Georges DoriotHarvard professor who prioritized teams over ideas
General SchwarzkopfMilitary leader who prioritized character

저자 소개

뉴욕 타임스 베스트셀러인 Good People의 저자이자 저명한 벤처 투자자인 앤서니 찬(Anthony Tjan)은 수십 년간의 기업가 정신과 윤리적 리더십 전문성을 결합하여 인간 중심의 비즈니스 관행을 탐구합니다.

뉴펀들랜드에서 태어나 하버드에서 교육을 받은 찬은 업계 표준을 재정립하고 있는 뷰티 브랜드 미니럭스(MiniLuxe)를 공동 창립했으며, 보스턴 기반의 벤처 캐피털 큐 볼 그룹(Cue Ball Group)을 이끌고 있습니다.

그의 경력은 혁신적인 역할들을 아우릅니다. 톰슨 로이터(Thomson Reuters)의 디지털 진화를 설계하고, 선구적인 인터넷 컨설팅 기업 제퍼(ZEFER)를 설립했으며, 하버드 비즈니스 리뷰에 125편 이상의 기사를 기고했습니다.

Good People은 그의 이전 베스트셀러인 Heart, Smarts, Guts, and Luck(리처드 해링턴 공저)의 주제를 발전시켜 가치 중심 리더십을 위한 프레임워크를 제공합니다.

TED 강연자로 자주 활동하며 톰 브래디의 The TB12 Method에 협력하기도 한 찬의 저작물은 12개 언어로 번역되었으며, 전 세계 포춘 500대 기업의 리더십 프로그램에 채택되었습니다.

굿 피플 요약 다운로드

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Everybody Matters

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6 h 29 m•4 섹션

학습 계획

The Laws of Human Nature

In an era of constant social interaction, understanding the hidden forces that drive human behavior is a vital competitive advantage. This plan is designed for leaders, negotiators, and anyone seeking to improve their interpersonal dynamics and self-mastery.

1 h 30 m•3 섹션

학습 계획

Robert Greene: The Power & Human Nature Pod

This plan distills Robert Greene's essential wisdom on influence and social dynamics into actionable lessons. It is ideal for leaders, entrepreneurs, and anyone seeking to navigate human nature with greater strategic clarity and psychological insight.

1 h•4 섹션

학습 계획

The Socratic Leader's Decision Toolkit

In an era of rapid change, leaders often rely on intuition over rigorous logic. This toolkit is designed for executives and managers who want to blend ancient wisdom with modern strategy to make more ethical, resilient choices.

1 h 30 m•3 섹션

학습 계획

The Hidden Drivers of Human Behavior

Understanding the unseen psychological forces that dictate our actions is essential for effective leadership and communication. This plan is ideal for professionals, managers, and anyone looking to master social intelligence and group dynamics.

30 m•3 섹션

학습 계획

The Maverick's Guide to High-Stakes Influence

In modern organizations, merit alone isn't enough to move the needle on bold ideas. This guide is designed for ambitious leaders and intrapreneurs who need to navigate political minefields and master the art of psychological persuasion to achieve results.

1 h 12 m•3 섹션

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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4.7

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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

웹에서 BeFreed가 어떻게 논의되고 있는지 더 보기

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

LOVED BY

1,000,000+ curious minds.

4.7

avg rating

1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

웹에서 BeFreed가 어떻게 논의되고 있는지 더 보기

지금 바로 학습 여정을 시작하세요

10장

굿 피플

개요굿 피플 개요

한 권의 책, 다양한 듣기 방식.

The Power of People-First Leadership: Transforming Business Through Goodness

The Transformative Encounter That Shaped a Philosophy

들리는 모든 단어를 눈으로 확인하세요

The Good People Mantra: Five Principles for Extraordinary Leadership

A New Framework for Understanding Goodness

굿 피플에서 더 많은 것을 얻으세요

Truth: The Foundation of Goodness

Compassion: The Human Factor

들리는 모든 단어를 눈으로 확인하세요

Wholeness: The Ultimate Quest

Balancing Tensions to Achieve Goodness

굿 피플에서 더 많은 것을 얻으세요

Mentorship: The Ultimate Expression of Goodness

Becoming a Better Judge of People

굿 피플 완독을 축하합니다

굿 피플의 핵심 주제

굿 피플의 명언

굿 피플의 등장인물

저자 소개

굿 피플 요약 다운로드

다른 사용자들도 좋아한 책

이 책에 대한 FAQ

What is Good People by Anthony Tjan about?

Who should read Good People?

Is Good People worth reading?

What are the main ideas in Good People?

더 알아보기

1,000,000+ curious minds.

1,000,000+ curious minds.

한 권의 책, 다양한 듣기 방식.

The Power of People-First Leadership: Transforming Business Through Goodness

The Transformative Encounter That Shaped a Philosophy

들리는 모든 단어를 눈으로 확인하세요

The Good People Mantra: Five Principles for Extraordinary Leadership

A New Framework for Understanding Goodness

굿 피플에서 더 많은 것을 얻으세요

Truth: The Foundation of Goodness

Compassion: The Human Factor

들리는 모든 단어를 눈으로 확인하세요

Wholeness: The Ultimate Quest

Balancing Tensions to Achieve Goodness

굿 피플에서 더 많은 것을 얻으세요

Mentorship: The Ultimate Expression of Goodness

Becoming a Better Judge of People

굿 피플 완독을 축하합니다

다른 사용자들도 좋아한 책

더 알아보기

굿 피플 개요