
"Leading with Gratitude" reveals why top CEOs like Alan Mulally and Hubert Joly embrace appreciation as their secret weapon. What if the "gratitude gap" is costing your business millions? This NYT bestseller offers eight proven practices that transformed WD-40 into a record-breaking powerhouse.
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When the 2008 financial crisis hit, WD-40 CEO Garry Ridge made an extraordinary promise: no layoffs. Instead, he instructed managers to lead with gratitude, regularly expressing sincere appreciation to their teams. The results? By 2010, WD-40 reported its best financial performance in 57 years, with market cap growing nearly 300% over the next decade and employee engagement reaching an astonishing 99%. This wasn't luck - it was gratitude in action. While titans like Oprah, Branson, and Buffett cite gratitude as foundational to their success, it remains business's most underutilized tool. With 81% of employees saying they'd work harder for a grateful boss, why do so many leaders still hesitate to say "thank you"? The answer lies in persistent myths about leadership that keep organizations from unlocking their full potential. Despite overwhelming evidence that gratitude boosts performance, most workplaces suffer from a severe appreciation deficit. The first barrier is perception - leaders simply don't notice their people's efforts or challenges. Many also believe in the Fear Myth, unconsciously using intimidation to drive results despite research showing 81% work harder when appreciated versus only 38% responding to demanding bosses. The Praise Myth suggests today's workers (especially millennials) are too needy, when in reality, 65% of all employees want more feedback regardless of generation. Then there's the Time Myth - the belief that expressing gratitude takes too much time from "real work," overlooking how effective people management directly impacts business performance. Finally, the Wiring Myth suggests some people just aren't naturally grateful - yet neuroplasticity research proves our brains physically change with repeated behaviors, making gratitude accessible to anyone willing to practice it.
Leading with Gratitude의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
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