
"Getting Real" revolutionized web development with its lean, agile approach. Embraced by tech leaders for its counterintuitive wisdom: build half a product, not a half-assed one. Steve Jobs embodied its philosophy - what features will you dare to eliminate?
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Remember when creating software meant drowning in specifications, endless meetings, and features nobody would use? In 2006, a small Chicago company called 37signals challenged this orthodoxy with "Getting Real" - a manifesto that spread virally among developers tired of bloated processes. The approach was so compelling that even Jeff Bezos invested in the company through his personal fund. This wasn't just another methodology - it was a comprehensive philosophy that would later influence the entire lean startup movement. At its core lies a radical idea: less is more. Instead of chasing feature parity or pleasing everyone, build half a product rather than a half-assed product. Skip the extensive planning and wireframes - they merely represent reality rather than being real themselves. Start with the interface and work backward, validating ideas with actual users before heavy investment. When Basecamp was developed, the team faced numerous constraints: running their design business simultaneously, working across time zones, and bootstrapping without outside funding. Rather than viewing these as obstacles, they embraced them as advantages that forced creativity and ruthless prioritization.
Getting Real의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Getting Real을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Getting Real을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Getting Real 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.