
Brave Together revolutionizes workplace culture, transforming "thinking different" to "working different together." Endorsed by Marshall Goldsmith as "groundbreaking," this guide from Apple's cultural architect Chris Deaver reveals how co-creation - not hustle culture - drives innovation. What if your team's greatest breakthroughs are waiting to be unlocked?
Chris Deaver and Ian Clawson, co-authors of Brave Together: Lead by Design, Spark Creativity, and Shape the Future with the Power of Co-Creation, are leadership innovators and co-founders of BraveCore, a consultancy transforming workplace culture through collaborative principles.
Their book blends business strategy and organizational psychology, advocating for co-creation as an antidote to hustle culture—a theme rooted in their careers shaping iconic brands like Apple and Disney.
Deaver, who contributed to Apple’s cultural shifts during its trillion-dollar valuation era, and Clawson, a storytelling-driven culture architect, have advised Fortune 500 companies and startups alike. They co-host the Lead with a Question podcast and contribute to Fast Company and The Wall Street Journal.
Endorsed by thought leaders like Marshall Goldsmith and Daniel H. Pink, Brave Together is recognized by The Next Big Idea Club and distills frameworks tested at Apple, Pixar, and Disney. Their work has driven multi-million-dollar growth for clients while redefining leadership as a shared, creative journey.
Brave Together explores how leaders and teams can harness co-creation to drive innovation, overcome fear, and build thriving cultures. It combines principles like the Mirror Test (self-awareness for integrity) and Hero’s Sacrifice (prioritizing collective success) to reframe creativity as a collaborative force. The book draws on insights from Apple’s cultural shifts under Tim Cook and Disney’s NextGen projects, offering actionable strategies for turning adversity into creative power.
This book is ideal for corporate leaders seeking strategic alignment, creative professionals aiming to unlock team innovation, and entrepreneurs building collaborative startups. It’s also valuable for anyone interested in transforming workplace dynamics or personal relationships through shared problem-solving.
Yes. Endorsed by thought leaders like Marshall Goldsmith and Daniel H. Pink, Brave Together provides a fresh alternative to hustle culture by prioritizing co-creation over competition. Its frameworks, tested at Apple and Disney, offer practical steps to combat burnout and foster environments where diverse ideas thrive.
The book argues creativity isn’t solitary genius but collective problem-solving. Examples include Apple’s shift from secrecy to cross-team collaboration on AirPods and Disney’s multi-studio synergy for Marvel films. It emphasizes measuring creativity by audience impact, not individual output.
Some may find its emphasis on collaboration overly idealistic for highly competitive industries. However, the authors acknowledge challenges through case studies, advocating for incremental cultural shifts rather than overnight changes.
Co-author Chris Deaver advised Tim Cook’s leadership team during Apple’s transition to a $1 trillion valuation, helping integrate cross-functional collaboration into product development (e.g., iPhone, AirPods). The book reveals how Apple moved from “think different” to “work different together”.
“Adversity isn’t a wall—it’s the raw material for creative breakthroughs.”
This underscores the book’s theme of transforming challenges into collaborative opportunities, illustrated by Pixar’s iterative storytelling process.
The authors argue vulnerability fuels innovation by enabling teams to share imperfect ideas without fear. For example, Disney’s NextGen team openly debated risky tech upgrades for Star Wars attractions, leading to groundbreaking immersive experiences.
It predicts a shift from competition-driven hierarchies to co-creative networks, where success hinges on diverse perspectives. The book cites remote work tools and AI collaboration platforms as enablers of this transition.
Chris Deaver co-founded BraveCore, a leadership consultancy, and advised Apple, Disney, and Nike. He co-hosts the Lead with a Question podcast and contributes to Fast Company and The World Economic Forum.
Unlike solo success narratives (e.g., Atomic Habits), it prioritizes collective achievement. While Lean In focuses on individual empowerment, Brave Together advocates systemic cultural redesign through shared ownership.
Yes, including Apple’s post-Steve Jobs cultural reboot, Pixar’s collaboration model that outperformed Disney’s silos, and Nike’s customer co-creation strategies. However, specific financial metrics or internal memos are not disclosed.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Being brave alone puts a target on your back.
Most meetings are terrible data dumps.
If you're afraid of failing, you won't get very far.
I was addicted to achievement.
Becoming Brave Together의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Becoming Brave Together을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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Picture this: you've achieved your dream job, earned the accolades, climbed the ladder - yet something feels hollow inside. This was Chris Deaver's reality at Disney before his transformative journey. For generations, we've celebrated the mythology of the lone genius who powers through obstacles by sheer force of will. But what if this narrative is fundamentally flawed? What if the path to innovation and fulfillment isn't through individual brilliance but through the messy, beautiful process of co-creation? "Brave Together" challenges our deeply ingrained notions of success at a critical moment when workplace disengagement has reached epidemic proportions and traditional leadership models are failing. The future isn't self-made - it's shared. When Deaver witnessed Apple's evolution from Steve Jobs' "Think Different" to Tim Cook's "Different Together" approach, he recognized a profound shift prioritizing collaborative innovation that was happening across industries. The most successful companies weren't built on individual genius but on environments where diverse minds could build together.