Marketing 3.0 by Philip Kotler & Hermawan Kartajaya & Iwan Setiawan Summary
Overview of Marketing 3.0
In "Marketing 3.0," Philip Kotler revolutionizes business strategy by shifting focus from products to human values. This groundbreaking work inspired companies worldwide to adopt socially responsible practices. Can your brand survive without connecting to customers' deeper spiritual needs? Industry leaders think not.
Similar books to Marketing 3.0
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
重要なポイント
When Trust Became the Ultimate Currency
A dog-eared copy of a marketing book sits on Beyonce's nightstand. Not a fashion magazine or celebrity memoir, but a dense business text about corporate values and human-centered capitalism. When she calls it "the blueprint for how I approach my business decisions," we glimpse something profound: the world has fundamentally changed how it relates to brands. We've moved beyond asking "What does this product do?" or even "How does it make me feel?" to the deeper question: "What does this company stand for?" This shift didn't happen overnight. It emerged from broken promises, financial scandals, and a growing awareness that our purchasing decisions carry moral weight. Marketing has evolved through three distinct waves-from product-focused to customer-focused to values-focused-and understanding this evolution reveals why some brands inspire devotion while others inspire only indifference.
The Three Ages: From Assembly Lines to Authenticity
Co-Creation, Communities, and the Death of Corporate Control
Mission, Vision, Values: The Corporate Soul Reimagined
When Employees Become Brand Ambassadors
From Shareholders to Stakeholders: The Long Game
Building a Better World, One Transaction at a Time
クイックサマリーモード - 『Marketing 3.0』の要約を9分で読む・聴く
『Marketing 3.0』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
フラッシュカードモード - 『Marketing 3.0』から厳選した10の洞察
『Marketing 3.0』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。
エンタメモード - 『Marketing 3.0』のレッスンを19分のストーリーで
鮮やかなストーリーテリングを通じて『Marketing 3.0』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
パーソナライズモード - 『Marketing 3.0』の要約を0分で読む・聴く
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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