The Balanced Scorecard by Robert S. Kaplan Summary
Overview of The Balanced Scorecard
The Balanced Scorecard revolutionized business performance measurement beyond financials. How did this framework transform 60% of Fortune 500 companies? Even tech giants like Apple embrace it. Discover why Jack Welch called it "the most important management tool of the past 75 years."
Similar books to The Balanced Scorecard
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
重要なポイント
When Numbers Tell Only Half the Story
Picture a pilot navigating through stormy skies using only the fuel gauge. Absurd, right? Yet this is precisely how most businesses operated for decades-steering multi-million dollar enterprises using financial metrics alone. In 1990, twelve companies gathered for a research project that would fundamentally reshape how organizations measure success. What emerged wasn't just another management fad, but a framework so powerful that Jack Welch called it "the most important management tool of the past 75 years." The Balanced Scorecard didn't simply add new metrics to the dashboard-it revolutionized how companies translate vision into reality, transforming abstract strategy into concrete action that every employee could understand and execute. Financial statements are like looking at yesterday's weather report to decide what to wear tomorrow. They're historical records, not crystal balls. When you're driving by checking only the rearview mirror, accidents become inevitable. This backward-looking approach creates particularly dangerous blind spots in today's economy, where intangible assets-customer relationships, employee expertise, brand reputation, innovative processes-generate more value than physical factories or inventory ever could. Consider the pressure cooker most executives face: quarterly earnings calls demanding immediate results. This relentless short-term focus breeds destructive behavior. Companies slash research budgets, postpone employee training, and defer customer service improvements-all to hit this quarter's numbers. The irony? These cuts boost reported income temporarily while quietly demolishing tomorrow's competitive advantage. It's like eating your seed corn to avoid hunger today, guaranteeing starvation tomorrow.
Four Interconnected Perspectives That Reveal Strategic Health
Strategic Customer Focus and Internal Process Excellence
Building Tomorrow's Capabilities and Organizational Alignment
Strategy as Dynamic Learning and Continuous Evolution
From Measurement to Transformation Across Organizations
Reclaiming Strategic Clarity in a Complex World
クイックサマリーモード - 『The Balanced Scorecard』の要約を9分で読む・聴く
『The Balanced Scorecard』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
フラッシュカードモード - 『The Balanced Scorecard』から厳選した10の洞察
『The Balanced Scorecard』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。
エンタメモード - 『The Balanced Scorecard』のレッスンを25分のストーリーで
鮮やかなストーリーテリングを通じて『The Balanced Scorecard』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
パーソナライズモード - 『The Balanced Scorecard』の要約を0分で読む・聴く
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。
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"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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