
In "Present Shock," Douglas Rushkoff explores how our always-on digital culture traps us in an overwhelming now. Featured in The New York Times and praised by Micah Sifry as "eerily accurate," it reveals why we're constantly distracted yet can't disconnect. Ever wonder why time feels broken?
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
We've always made sense of our world through stories-coherent narratives with beginnings, middles, and ends. But what happens when technology accelerates beyond our ability to weave these experiences into meaningful storylines? In "Present Shock," Douglas Rushkoff explores how digital immediacy has fundamentally altered our relationship with time itself. The millennium marked a pivotal shift: after decades of anticipating transformation, we stopped looking ahead and became fixated on the perpetual now. This temporal disorientation intensified after 9/11, creating what one college graduate described to Rushkoff as a generation "traumatized" and "incapable of accessing the greater human projects"-disconnected from both history and purpose. Our traditional linear stories emerged relatively late in human history, after text and scrolls replaced oral traditions. Unlike spoken tales that kept listeners engaged in the moment, written narratives followed clear progressions with defined endings. This structure became our primary tool for understanding the world-until interactivity changed everything. The humble remote control gave viewers power to escape manipulative narratives with a button press, while hundreds of cable channels transformed viewing from following programs to surfing states of pleasure. Without time to tell linear stories, media adapted to work with just the moment.
『Present Shock』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Present Shock』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Present Shock』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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