
"Play Bigger" reveals how visionary companies create and dominate entirely new market categories. This 2016 business manifesto introduced the revolutionary concept of "category kings" like Uber and Amazon, transforming how entrepreneurs approach innovation. Why compete when you could redefine the game itself?
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Here's a puzzle that haunts business strategy: Bill Gates introduced the Tablet PC in 2002, predicting it would dominate computing within five years. It flopped. Eight years later, Steve Jobs unveiled the iPad, which generated $10 billion in its first year. Same concept, radically different outcomes. The difference wasn't superior engineering or sleeker design-it was category design. Gates tried cramming Windows into a new shape. Jobs created an entirely new problem-solution pairing that consumers didn't know they needed. This pattern repeats endlessly across markets: category kings don't just win, they capture 76% of their market's total value while competitors scramble for scraps. Google owns search. Facebook dominates social networking. Apple claims 93% of smartphone profits despite holding less than 20% market share. The spoils don't go to the best product-they go to whoever defines the category itself.
『Play Bigger』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Play Bigger』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Play Bigger』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"

Play Biggerの要約をPDFまたはEPUBで無料でダウンロード。印刷やオフラインでいつでもお読みいただけます。