What is *New to Big* by David Kidder about?

*New to Big* provides a blueprint for established companies to reignite growth by adopting entrepreneurial strategies like venture capital-style portfolio management and agile innovation. It introduces the Growth Operating System (Growth OS), a framework blending startup creativity with corporate scalability to solve modern business challenges. The book emphasizes customer-centric experimentation, productive failure, and installing permanent innovation capabilities.

Who should read *New to Big*?

Business leaders at legacy companies, corporate strategists, and entrepreneurs scaling ventures will benefit most. It’s ideal for organizations struggling with stagnation or seeking to institutionalize innovation. The book also appeals to investors interested in enterprise transformation frameworks.

Is *New to Big* worth reading?

Yes—it’s a *Wall Street Journal* bestseller praised for merging startup agility with corporate discipline. The actionable Growth OS framework, backed by case studies from Fortune 500 companies, offers fresh tactics for overcoming bureaucratic inertia. Its focus on customer behavior analytics and risk-tolerant culture makes it a standout in business strategy literature.

What is the Growth Operating System (Growth OS)?

The Growth OS is a structured approach for enterprises to continuously generate new revenue streams. It combines venture capital principles (portfolio diversification, staged funding) with entrepreneurial experimentation. Companies like Cisco and Anheuser-Busch have used it to build innovation pipelines while maintaining core business stability.

How does *New to Big* recommend approaching customer research?

The book advocates the “voice of the customer” method, prioritizing observed behaviors over self-reported preferences. For example, instead of asking users what they’d pay for a dining app, analyze actual spending patterns. This reduces bias and uncovers unmet needs, a strategy successfully deployed by tech firms in the book’s case studies.

What is the TAP model in *New to Big*?

The **Test-Act-Prove** (TAP) model guides corporate innovation: 1. **Test**: Validate ideas through small experiments 2. **Act**: Scale validated concepts with incremental funding 3. **Prove**: Transition successful ventures into core operations This approach mirrors startup growth stages while maintaining financial discipline.

How does *New to Big* view failure in innovation?

It reframes failure as **productive failure**—a necessary step for breakthroughs. The book cites companies that allocate 15-30% of resources to high-risk experiments, treating setbacks as data-generating learning opportunities. This mindset shift helps enterprises tolerate risk without jeopardizing core operations.

What’s the difference between *New to Big* and *The Lean Startup*?

While *The Lean Startup* focuses on early-stage ventures, *New to Big* adapts agile principles for enterprises. Key distinctions: | Feature | *New to Big* | *The Lean Startup* | | --------------------- | ------------------------------------- | --------------------------------- | | **Audience** | Corporate leaders | Startup founders | | **Risk Management** | Portfolio diversification | Minimum viable products (MVPs) | | **Scale** | Integration with existing operations | Building from scratch |

New to Big Summary, PDF, EPUB, Audio

New to Big

David Kidder

Entrepreneurship Business Leadership

概要

主なポイント

著者

よくある質問

In "New to Big," Kidder and Wallace reveal how corporate giants can adopt entrepreneurial DNA, showcasing Microsoft's transformation and GE's innovation strategies. Featured in Soundview's top business books, it's the Growth OS blueprint that's revolutionizing how legacy companies compete in today's market.

あなたに合った学び方を探す

クイックサマリー8分

著者の声を通じて本を感じる

深堀り42分

知識を魅力的で例が豊富な洞察に変換

フラッシュカード10件の洞察

キーアイデアを瞬時にキャプチャして素早く学習

エンタメ23分

楽しく魅力的な方法で本を楽しむ

「New to Big」のベストクォート

Companies became viewed as bundles of financial assets rather than groups of people solving customer problems.

あなたに合った学び方を探す

『New to Big』は単なる本ではありません—Entrepreneurshipのマスタークラスです。あなたに最適な方法でレッスンを吸収できるよう、5つのユニークな学習モードを用意しています。深く考える人も、素早く学ぶ人も、物語が好きな人も、あなたのスタイルに合ったモードがあります。

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『New to Big』を8分で要約

『New to Big』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。

00:00

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『New to Big』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

エンタメ

『New to Big』のレッスンを23分のストーリーで

鮮やかなストーリーテリングを通じて『New to Big』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

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"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

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コロンビア大学卒業生がサンフランシスコで開発

BeFreedは1,000,000+の好奇心旺盛な仲間が集うグローバルコミュニティ

BeFreedがウェブ上でどのように話題になっているかをもっと見る

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

1.5K Ratings4.7

今すぐ学習の旅を始めよう

この要約をダウンロード

New to Bigの要約をPDFまたはEPUBで無料でダウンロード。印刷やオフラインでいつでもお読みいただけます。

New to Big

David Kidder

Entrepreneurship Business Leadership

概要

主なポイント

著者

よくある質問

あなたに合った学び方を探す

クイックサマリー8分

著者の声を通じて本を感じる

深堀り42分

知識を魅力的で例が豊富な洞察に変換

フラッシュカード10件の洞察

キーアイデアを瞬時にキャプチャして素早く学習

エンタメ23分

楽しく魅力的な方法で本を楽しむ

「New to Big」のベストクォート

Companies became viewed as bundles of financial assets rather than groups of people solving customer problems.

重要なポイント

The Innovation Paradox: Why Big Companies Struggle to Create New Growth

00:00

What if large corporations aren't innovation dinosaurs, but simply using the wrong operating system for discovery? "New to Big" presents a revolutionary idea: established companies don't need more innovation theater-they need a separate system for discovering and scaling growth opportunities. This insight emerged when serial entrepreneur David Kidder had a breakfast conversation with GE's Beth Comstock that sparked a revelation. Large enterprises excel at making the big bigger (improving existing businesses) but struggle with creating the new (discovering breakthrough opportunities). The market landscape has fundamentally shifted since 2001, with today's leaders-Apple, Amazon, Alphabet, Microsoft, and Facebook-displacing traditional blue-chips by prioritizing new growth over core efficiencies. To survive, established companies must build a Growth Operating System that runs alongside traditional business functions, combining startup agility with corporate scale to discover exponential growth.

The Shift from Efficiency to Discovery: A New Mindset

The Ten Essential Mindset Shifts for Growth Leaders

Discovery and Validation: Finding and Testing New Opportunities

The Growth Board: Bringing Venture Capital Discipline to Corporate Innovation

Building a Permanent Growth Capability: From Pilot to Enterprise-Wide System

あなたに合った学び方を探す

クイックサマリー

『New to Big』を8分で要約

『New to Big』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。

00:00

フラッシュカード

『New to Big』から厳選した10の洞察

『New to Big』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

エンタメ

『New to Big』のレッスンを23分のストーリーで

鮮やかなストーリーテリングを通じて『New to Big』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。

00:00

パーソナライズ

あなた自身の方法で『New to Big』を体験。

何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

コロンビア大学卒業生がサンフランシスコで開発

BeFreedは1,000,000+の好奇心旺盛な仲間が集うグローバルコミュニティ

BeFreedがウェブ上でどのように話題になっているかをもっと見る

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

コロンビア大学卒業生がサンフランシスコで開発

BeFreedは1,000,000+の好奇心旺盛な仲間が集うグローバルコミュニティ

BeFreedがウェブ上でどのように話題になっているかをもっと見る

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

1.5K Ratings4.7

今すぐ学習の旅を始めよう

この要約をダウンロード

New to Bigの要約をPDFまたはEPUBで無料でダウンロード。印刷やオフラインでいつでもお読みいただけます。

「New to Big」のベストクォート

「New to Big」のベストクォート

おすすめの本

重要なポイント

The Innovation Paradox: Why Big Companies Struggle to Create New Growth

The Shift from Efficiency to Discovery: A New Mindset

The Ten Essential Mindset Shifts for Growth Leaders

Discovery and Validation: Finding and Testing New Opportunities

The Growth Board: Bringing Venture Capital Discipline to Corporate Innovation

Building a Permanent Growth Capability: From Pilot to Enterprise-Wide System

おすすめの本

重要なポイント

The Innovation Paradox: Why Big Companies Struggle to Create New Growth

The Shift from Efficiency to Discovery: A New Mindset

The Ten Essential Mindset Shifts for Growth Leaders

Discovery and Validation: Finding and Testing New Opportunities

The Growth Board: Bringing Venture Capital Discipline to Corporate Innovation

Building a Permanent Growth Capability: From Pilot to Enterprise-Wide System

New to Big by David Kidder Summary

Overview of New to Big

Similar books to New to Big

「New to Big」のベストクォート

クイックサマリーモード - 『New to Big』の要約を8分で読む・聴く

フラッシュカードモード - 『New to Big』から厳選した10の洞察

エンタメモード - 『New to Big』のレッスンを23分のストーリーで

パーソナライズモード - 『New to Big』の要約を0分で読む・聴く

New to BigのPDFをダウンロード

New to BigのEPUBをダウンロード

New to Big by David Kidder Summary

Overview of New to Big

Similar books to New to Big

「New to Big」のベストクォート

おすすめの本

重要なポイント

The Innovation Paradox: Why Big Companies Struggle to Create New Growth

The Shift from Efficiency to Discovery: A New Mindset

The Ten Essential Mindset Shifts for Growth Leaders

Discovery and Validation: Finding and Testing New Opportunities

The Growth Board: Bringing Venture Capital Discipline to Corporate Innovation

Building a Permanent Growth Capability: From Pilot to Enterprise-Wide System

クイックサマリーモード - 『New to Big』の要約を8分で読む・聴く

フラッシュカードモード - 『New to Big』から厳選した10の洞察

エンタメモード - 『New to Big』のレッスンを23分のストーリーで

パーソナライズモード - 『New to Big』の要約を0分で読む・聴く

New to BigのPDFをダウンロード

New to BigのEPUBをダウンロード

おすすめの本

重要なポイント

The Innovation Paradox: Why Big Companies Struggle to Create New Growth

The Shift from Efficiency to Discovery: A New Mindset

The Ten Essential Mindset Shifts for Growth Leaders

Discovery and Validation: Finding and Testing New Opportunities

The Growth Board: Bringing Venture Capital Discipline to Corporate Innovation

Building a Permanent Growth Capability: From Pilot to Enterprise-Wide System