
In "New to Big," Kidder and Wallace reveal how corporate giants can adopt entrepreneurial DNA, showcasing Microsoft's transformation and GE's innovation strategies. Featured in Soundview's top business books, it's the Growth OS blueprint that's revolutionizing how legacy companies compete in today's market.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
What if large corporations aren't innovation dinosaurs, but simply using the wrong operating system for discovery? "New to Big" presents a revolutionary idea: established companies don't need more innovation theater-they need a separate system for discovering and scaling growth opportunities. This insight emerged when serial entrepreneur David Kidder had a breakfast conversation with GE's Beth Comstock that sparked a revelation. Large enterprises excel at making the big bigger (improving existing businesses) but struggle with creating the new (discovering breakthrough opportunities). The market landscape has fundamentally shifted since 2001, with today's leaders-Apple, Amazon, Alphabet, Microsoft, and Facebook-displacing traditional blue-chips by prioritizing new growth over core efficiencies. To survive, established companies must build a Growth Operating System that runs alongside traditional business functions, combining startup agility with corporate scale to discover exponential growth.
『New to Big』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『New to Big』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『New to Big』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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