What is *Entrepreneur Revolution* by Daniel Priestley about?

*Entrepreneur Revolution* explores the transition from the Industrial Age to the Entrepreneurial Age, where technology empowers small businesses to compete globally. Daniel Priestley outlines mindset shifts, actionable strategies like the Ascending Transaction Model (ATM), and ten challenges to help readers build agile, purpose-driven ventures. The book emphasizes creativity, collaboration, and de-commoditized products to thrive in this new era.

Who should read *Entrepreneur Revolution*?

Aspiring entrepreneurs, small business owners, and professionals seeking to transition from traditional employment will benefit most. It’s ideal for those wanting to leverage technology, build customer-centric brands, or adopt frameworks like the ATM. The book also suits leaders aiming to cultivate innovation in AI-driven markets.

Why is *Entrepreneur Revolution* worth reading?

Priestley combines practical advice with visionary insights, offering tools like the ATM and ten entrepreneurial challenges. Its focus on mindset shifts, global small businesses, and AI adaptability makes it relevant for modern entrepreneurs. Case studies and actionable steps provide a roadmap for turning ideas into profitable ventures.

What is the Ascending Transaction Model (ATM) in *Entrepreneur Revolution*?

The ATM is a four-tier product ecosystem: * **Gifts**: Free/low-cost items to attract prospects. * **Prospect products**: Mid-priced offers to build trust. * **Core offerings**: High-margin flagship products. * **Logical next steps**: Upsells to double profitability. This model creates a seamless customer journey while maximizing revenue.

How does *Entrepreneur Revolution* redefine success for entrepreneurs?

Success hinges on **vitality** (energy/passion), **reputation** (trust/authority), and creating **de-commoditized products**. Priestley argues against industrial-era metrics (e.g., hours worked), advocating for scalable systems and meaningful work that aligns with personal strengths.

What are the key mindset shifts in *Entrepreneur Revolution*?

* **Old**: Job security through loyalty ↔ **New**: Wealth via innovation. * **Old**: Work isn’t fun ↔ **New**: Passion fuels profitability. * **Old**: Solo expertise ↔ **New**: Collaborate with smarter teams.

How does *Entrepreneur Revolution* address AI’s role in business?

Chapter 7 outlines three mindsets for AI success: **adaptability** (embracing automation), **creativity** (solving novel problems), and **ethical leadership** (balancing tech with human values). Priestley advises leveraging AI for operational efficiency while maintaining customer-centric innovation.

What critiques exist about *Entrepreneur Revolution*?

Some may find its emphasis on small-business agility overly optimistic for saturated markets. Critics might argue it underserves readers in industries requiring large-scale infrastructure. However, its frameworks remain widely applicable to digital-first ventures.

起業家レボリューション

起業家精神を養い、成功するビジネスを立ち上げる方法

ダニエル・プリーストリー

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『起業家レボリューション』の概要

『アントレプレナー・レボリューション（Entrepreneur Revolution）』の中で、ダニエル・プリストリーは、現代のポスト工業化経済においていかに成功を収めるかを明らかにしています。このパラダイムを転換させるガイドは、読者に「エンパイア・ビルダー（帝国建設者）」の脳を活性化させる方法を教えることで、数え切れないほどのキャリアを変革してきました。これは、苦境に立たされるフリーランスと、グローバルなビジネスオーナーを分かつマインドセットと同じものです。

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第1章

From Industrial Cogs to Entrepreneurial Visionaries

The Entrepreneur Revolution has arrived, and Daniel Priestley's groundbreaking book couldn't be more timely. Since its publication, this manifesto has become required reading for aspiring entrepreneurs worldwide, with celebrities like Gary Vaynerchuk and Tim Ferriss citing it as inspiration for their own business philosophies. The book's cultural impact extends beyond business circles-universities now include it in their entrepreneurship curricula, and it consistently ranks among Amazon's top business books. What makes Priestley's work so compelling is his uncanny ability to predict the seismic shifts we're now experiencing: the rise of global small businesses, the decline of traditional employment, and the emergence of passionate entrepreneurs who prioritize meaning over mere money. As we stand at this pivotal moment in economic history, Priestley offers not just analysis but a practical roadmap for those ready to break free from industrial-age thinking and embrace the revolutionary opportunities of our time.

第2章

The Entrepreneur Revolution Is Happening Now

We're living through a transformation as significant as the shift from the agricultural age to the Industrial Revolution. For centuries, human civilization was dominated by farmers, with over 98% of people working the land. Then the Industrial Revolution created a new economic paradigm built around machines, factories, and mass production. This system divided workers into "blue-collar" laborers who operated machines and "white-collar" office workers who processed information-both performing repetitive, standardized tasks within large organizations. Now, technology has triggered another revolution, shifting advantage from large factories to small, innovative businesses. The internet, smartphones, cloud computing, social media, and other breakthroughs have democratized access to tools once available only to large corporations. Today's small enterprises can compete globally while maintaining their unique advantages: spirit, caring teams, customer knowledge, passion, responsiveness, less bureaucracy, and the magic that comes when founders remain involved in operations. This revolution follows a predictable pattern we've seen throughout history. Transformative technologies typically take 20-30 years to create systemic changes. The telephone (invented in the 1800s but popularized in the 1920s) enabled businesses to operate from multiple locations. Commercial air travel (developed in the 1920s but mainstream by the 1950s) birthed national companies. Television (invented in the 1930s but widespread by the 1950s) created brand dominance through the airwaves. Computers emerged in the 1960s but weren't widely adopted until the 1980s, when home-based businesses could suddenly compete with larger companies. The internet (born 1989), Google (1998), social media (2004), iPhone (2007), and cloud computing (2008) have all followed this pattern of 20-30 year lag time before reshaping business fundamentals. The result? We're witnessing the rise of the Global Small Business (GSB)-operations with fewer than 15 core team members that function globally, potentially generating millions in revenue. These businesses feature sophisticated branding, cutting-edge systems, powerful culture, and direct marketplace funding. They serve micro-niches rather than broad markets, utilize digital media extensively, and revolve around a few "Key Persons of Influence" while outsourcing non-essential functions. The choice is stark: remain in the slowly dying Industrial Revolution model or join the nimble, dynamic entrepreneurial revolution. At dinner parties, corporate employees discuss job security and retirement while entrepreneurs talk about product launches, technology, and freedom. In the UK, only about 7,000 companies with over 250 staff earn 53% of all business revenue, while 5.5 million small businesses earn the remaining 47%-and are increasingly disrupting larger markets.

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第3章

Breaking Free From Industrial Age Thinking

Most people remain trapped in a system that no longer makes sense-sacrificing their best hours for uninspiring work that barely affords an exciting life. For 150 years, the Industrial Revolution transformed us from entrepreneurs (butchers, bakers, candlestick makers) into faceless corporate workers. But technology has radically changed everything-now anyone with a smartphone and an idea can build a business, broadcast globally for free, and monetize their passion. Three outdated industrial ideas still hold us back. First, "Work hard now for rewards later" was how industrial employers controlled workers doing dull or dangerous jobs. But in our fast-changing world, future rewards are gambles at best, as loyal employees watch benefits erode and jobs disappear. The "delayed gratification" model rarely delivers as promised. Most people sacrifice their vibrant 20s and 30s for future rewards that never materialize or aren't worth the sacrifice. Second, "Work isn't meant to be fun" separated work from enjoyment-like the author's grandfather who worked in dangerous factory conditions, seeing work as necessarily hard and unpleasant while reserving fun for weekends. Industrial education reinforced this through repetition, straight lines, and advancement based on time spent at desks. But in the Entrepreneur Revolution, passions become businesses. Today, repetitive, boring work signals replaceability, not value. Entrepreneurs don't "work hard"-they create, make things happen, drive projects, and engineer results. Third, "Prove how smart you are by remembering all the answers" rewards memorization while punishing resourcefulness. Schools fail to teach children to follow passion and curiosity, instead teaching that joy and passion distract from assigned learning. True business intelligence means finding the best collaborators. You demonstrate intelligence not by having every answer, but by having access to every answer. Business rewards those who find answers quickly and innovate with them. Our financial aspirations remain limited by industrial thinking. When asked to choose a non-greedy amount of money to receive, most people select modest sums focused on personal needs. The author argues this actually demonstrates selfishness-truly unselfish people would ask for billions to address global problems like saving rainforests or ending hunger. The entrepreneurial mindset seeks "the most money I can receive while being true to my authentic passions and talents." Even our response to "what do you do for a living?" reflects 200 years of industrial conditioning that equates survival with employment. Entrepreneurs hate this question because their income isn't directly linked to hours worked-some work generates nothing short-term while other efforts produce more in hours than most make in months.

第4章

Understanding Your Entrepreneur Brain

Your brain controls your thinking, which determines your actions and ultimately your results. Unlike industrial workers who were conditioned for predictability, entrepreneurs experience a wider spectrum of human experience. The author introduces three brain modes: the reptile (emotional, survival-oriented), the monkey (functional worker on autopilot), and the entrepreneur (visionary who sees the world as transformable). The reptile brain-primitive and survival-focused-leads to a scarcity mindset in modern times. It lacks empathy, reasoning ability, and time awareness, making poor strategic decisions. This brain mode gets easily fooled by gambling, endless social media scrolling, and get-rich-quick schemes. It only recognizes immediately visible resources and makes destructive short-term decisions. The monkey brain enables repetitive task performance but creates little meaningful long-term value. Working with the reptile brain for entertainment, it performs repetitive tasks while the reptile provides emotional peaks. Industrial leaders discovered this combination keeps workers engaged for decades. The monkey brain only recognizes resources it's explicitly told it can access (like a specific salary or credit limit) and cannot envision different life possibilities without instruction. The entrepreneur brain enables innovation, transformation and empire-building. Operating from this mode lets you live like an emperor-creating your own space, solving important problems, and making widespread difference. This brain part possesses empathy, logic, reasoning and higher consciousness-essential for turning vision into reality. Unlike the reptile (which believes only in resources it can touch) or the monkey (which believes what it's told), the entrepreneur brain believes in its ability to influence resources regardless of who owns them. The brain's hierarchy allows lower parts to shut down higher functions. When the reptile brain feels threatened, it takes over completely for survival. When calm, the monkey brain dominates with repetitive tasks and emotional distractions. The entrepreneur brain only emerges when you feel abundant, centered and inspired. Industrial society deliberately evolved to prevent people from accessing this higher mind-first ensuring basic survival needs to prevent reptilian chaos, then keeping people in monkey-mode performing repetitive tasks. The system maintains control by convincing people they can survive but aren't yet abundant, while keeping them constantly occupied with tasks or entertainment. To access your entrepreneur brain, first stop feeding the reptile through negative self-talk. Replace scarcity statements with abundance affirmations. Take practical steps to keep survival fears at bay-maintain a stocked fridge, adequate sleep, cash access, proper nutrition, and small rewards. Without these basics, the reptile brain creates unattainable fantasies of passive income, retirement, and big wins-juvenile concepts designed to sell to primitive brains.

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第5章

Ten Challenges to Awaken Your Entrepreneur Brain

Once your entrepreneurial brain awakens, you become restless with yearning to do meaningful work, create impact, and drive positive transformation. These ten challenges are designed to break you out of the industrial worker mindset and activate your entrepreneurial thinking: Challenge 1: Make Three Calls Begin something bold without knowing exactly how it will unfold. The entrepreneurial journey starts with action, not perfect planning. Success rarely follows a perfect blueprint but emerges from directionally correct decisions made amid uncertainty. When Daniel started his first business running dance parties, his father advised making three calls to test his idea. These calls led to unexpected opportunities-securing a venue, free radio advertising, and retail prizes-ultimately creating a profitable venture. Challenge 2: Get Your Monkey a Bank Account Create a separate account where you deposit at least 10% of all earnings-money that's never touched but builds wealth automatically. This satisfies your risk-averse monkey and reptile brains while allowing your entrepreneur brain freedom to take calculated risks. This wealth-building strategy helps quiet internal resistance to entrepreneurial ventures by creating financial security that runs on autopilot. Challenge 3: Stop Spending Time With People Who Bring You Down You become like those you regularly converse with-they shape your ideas, opportunities, and resource access. Your peer group normalizes a performance level, so surround yourself with people who inspire you and live the life you aspire to. Daniel dropped out of university after realizing most people there were playing small, including a finance lecturer struggling to pay rent. Instead, he sought mentors like Jon, a successful businessman who ran events across Australia, lived abundantly, and led a team of "inspired sales legends." Challenge 4: Carry Cash Carrying significant cash reshapes your money mindset. When Jon challenged Daniel to carry A$2000 at all times, it transformed his relationship with money. Initially terrified of losing it, he soon realized he had the power to buy things he previously thought unaffordable-but chose not to. This exercise surfaced his money hang-ups and eliminated his hesitation discussing money in sales conversations. With cash in pocket, your reptile brain can't trigger survival mode, allowing your entrepreneur brain to operate freely. Challenge 5: Every Week Take Someone New to Lunch Building a network beyond customers and old friends creates extraordinary value. Though initially challenging-wondering who would accept and how to afford it-Daniel discovered people readily accepted his simple invitation: "Can I take you out for lunch? It's on me." These agenda-free conversations yielded advice, ideas, and connections that made him money rather than costing it. The practice helped overcome his reptile brain's fear of strangers while teaching him to connect quickly with new people. Challenge 6: Tune Out From the News News feeds your reptile brain with fear and anxiety while rarely affecting your daily life. Abandoning newspapers, TV news, and news websites doesn't leave you uninformed about truly relevant events-people tell you what you need to know. Today's digital media, engineered by top computer scientists to eliminate "stopping cues," is even more dangerous than traditional news. Social media platforms are deliberately designed to trigger addictive brain chemicals. Challenge 7: Keep a Journal Every mentor Daniel had carried a journal everywhere-to meetings, on holidays, in the car, beside their bed. The entrepreneurial brain constantly generates brilliant ideas that need exploration on paper: calculations, resource assessments, diagrams. Journaling frees your mind for more creativity and reduces stress by offloading the mental burden of remembering multiple tasks. Reviewing old journals reveals how quickly "big goals" were achieved and how yesterday's stressors were resolved. Challenge 8: Plan Your Holidays First Most people plan holidays around work, but successful entrepreneurs plan work around holidays. Block out 6-8 weeks of holiday time at the beginning of each year. This approach gives your brain peace knowing downtime is coming, allows you to be more productive when working, reassures family they'll get quality time with you, provides crucial thinking space, and creates powerful deadlines that help you move mountains before departing. Challenge 9: Get Structured Entrepreneurs need proper structures to accommodate their global vision, manage wealth, and navigate the system legally. Meet with accountants and lawyers to discuss your business plans, tax strategies, wealth protection and investment structures. While offshore structures have been criticized as tax avoidance schemes, legitimate entrepreneurs set up appropriate legal entities to do global business, attract investment, reduce risk, and pay fair taxes in sensible jurisdictions. Challenge 10: Get an Entrepreneurial Team in Place There's no such thing as a self-made millionaire-every successful entrepreneur is surrounded by a brilliant team. Identify people who can help implement your ideas and achieve your big goals. When starting out, look for: a graphic designer who can make your vision tangible; a genuine, likeable salesperson who can close deals; a "Swiss army knife" who's flexible and detail-oriented; a skilled technician who delivers value in your industry; and a mentor or mastermind group for wisdom and support. The challenges that make you most uncomfortable are precisely the ones you must complete. Examine the underlying beliefs that make certain tasks difficult-beliefs about money, self-worth, success, or uncertainty. Transitioning from "industrialized factory worker" to "entrepreneur" means breaking society's unspoken rules, which naturally feels uncomfortable.

第6章

Embracing the Entrepreneur Mindset

On a snowboard, when feeling tired or unstable, beginners naturally lean back to escape trouble, causing them to lose balance completely. Experienced riders know to lean in to gain stability and control. Similarly, entrepreneurs must lean in to their businesses-investing when opportunities arise, hiring great people, embracing competition, and solving meaningful problems. Leaning in means pursuing your vision, loving your team, caring about details, and wishing to be better rather than wishing for things to be easier. Entrepreneurial problems don't disappear-they simply scale up as you become more successful. Whether it's marketing, sales, cash flow, recruitment, or technology issues, the nature of the problems remains the same while only the scale changes. Rather than trying to eliminate problems, successful entrepreneurs deliberately focus on solving bigger, more meaningful problems that affect many people. To thrive as an entrepreneur, you must embrace seven harsh truths: 1. It's hard and gets harder-accept the challenge rather than seeking reprieve. Entrepreneurship means taking on problems for customers, staff, family and yourself. Rather than hoping for effortlessness, embrace the meaningful struggle of bringing your vision to life. 2. No one is coming to save you-you must lead and develop your team. There's no entrepreneur or world-class manager coming to rescue your business-they're already building their own or working for Google. You must be the leader everyone looks to. 3. To do the work you love, you must win the work through effective sales. No matter how good your ideas or delivery, you need clients to transfer money first. There's no passive sales system-even billion-dollar brands need excellent sales professionals. 4. Systems and strategies don't work forever-embrace constant reinvention. Every system needs refinement, every strategy becomes commonplace, every product cools off, and every team member needs training. Business requires constant juggling. 5. You will fail despite your best planning-learn from it. Despite your best planning, most of what you do won't work. Your best advertising will be ignored, your best sales pitches rejected, and your foolproof solutions will fail at crucial times. 6. Business is unfair-don't become bitter about it. People break promises and deals go bad. Don't become bitter or complain about unfairness. Maintain perspective that you've likely benefited from unfairness too. 7. You're not entitled to rewards-focus on solving problems for others. Business is tough but great-it forces you to perform at your best. What makes entrepreneurship miserable is juvenile expectations that it should be fun, fair, easy and rewarding by default.

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『起業家レボリューション』の一語一語が音声に合わせてリアルタイムでハイライトされ、自然に読み進められます。

第7章

The Three Keys to Entrepreneurial Success

What separates wildly successful people from those who struggle in the same industry? The answer lies in three essential keys that all successful entrepreneurs need: luck, reputation, and vitality. The First Key: Luck Luck plays an unavoidable role in success. The good news? You're already lucky if you're reading this book-you have education, resources, and time. More importantly, you can cultivate luck by recognizing how fortunate you already are and deliberately placing yourself in "luckier" environments. Spend time with lucky people, attend inspiring events rather than routine activities, engage with positive thinkers rather than pessimists, and consume enriching content like TED talks instead of random entertainment. The Second Key: Reputation In the connected world of the Entrepreneur Revolution, your personal brand and reputation are your most valuable assets. Your digital footprint-what appears when someone Googles you-reveals how the world sees you. A damaged reputation can cost millions (as Tiger Woods discovered), while a strong one can rescue failing businesses (like Richard Branson's). People with solid reputations receive constant inbound opportunities rather than chasing paychecks. To position yourself as a Key Person of Influence, focus on five key strategies: 1) Perfect your pitch by choosing a micro-niche rather than being a generalist, clearly articulating your value; 2) Publish your ideas through articles, blogs and books to spread your message; 3) Create products that authentically express who you are; 4) Raise your profile online and in media, ensuring you dominate Google searches for your name; and 5) Form strategic partnerships to leverage others' strengths while focusing on yours. The Third Key: Vitality Vitality-being both irreplaceable and a life force in your domain-is essential for entrepreneurial success. While functionality (performing tasks efficiently) is necessary, true wealth flows to those who bring unique energy to their work. Unlike conventional advice about systemizing to escape your business, great entrepreneurs use systems to go deeper into what they love. Vital people don't dream of retirement; they're too engaged in meaningful work. Billionaires like Rupert Murdoch and Warren Buffett continue working into their 80s because they operate from vitality, not functionality. The desire to retire often signals you're in the wrong field-what you actually yearn for is the excitement of waking up energized about your day.

第8章

Finding Your Entrepreneur Sweet Spot

For the first time in history, it's possible to make a living from almost any passion. The Entrepreneur Revolution allows you to pursue what lights you up while accessing global markets large enough to sustain your business. To hit the "entrepreneur sweet spot," you need three key ingredients: do something you're passionate about, do something you're good at, and do something that makes money. Do Something You Are Passionate About Passion is essential in the Entrepreneur Revolution for two key reasons. First, it keeps you engaged amid endless distractions and opportunities in our modern world. Unlike previous generations who had limited choices and clear life instructions ("work hard, get a job, buy a house, retire"), today we face infinite possibilities that can overwhelm us without a personal compass. Second, passion gives you a competitive advantage-you'll always be outperformed by someone who genuinely loves what they do. Your life already follows a theme that connects seemingly unrelated activities-just as Richard Branson's diverse Virgin companies share the common thread of disrupting stale industries while championing customers. By recognizing your personal theme-the "apple tree" from which all your interests grow-you gain clarity about which opportunities align with your passion. Your theme emerges as a passionate rant starting with prompts like "I deeply believe the world needs..." or "Never in history has there been a better time for..." This isn't commercial but feels like a lifelong crusade. The author's own theme revolves around entrepreneurship solving meaningful problems and empowering people economically and spiritually. Do Something You're Good At Beyond passion, delivering real value is essential. As one mentor told the author: "Income follows assets." Just as a five-bedroom house earns more than a two-bedroom house, businesses need valuable assets to generate income. In business, your primary asset is intellectual property-not just legal patents but your unique methods, philosophy, and reputation. To discover and develop this IP, you must write. Writing articles, books, and presentations slows down your intuitive thinking, allowing you to recognize your valuable ideas. This process clarifies your philosophy while creating content for products, marketing materials, and websites. Major businesses like Twitter, Bitcoin and Tesla all began with written content-proving that writing develops valuable IP for both readers and the author. Do Something That Makes Money The final component of the entrepreneur sweet spot is earning money from your passion and value. Research shows money does increase happiness-but only up to about $80,000 per year per person. Despite media fantasies, most people are happy earning roughly double their city's average wage. Money simply exchanges between willing buyers and sellers when value is offered. If you're not making enough, you lack desirable products or services-not positive thinking or luck. Employment means selling your time once to one buyer, limiting your earning potential. A better approach is developing products many can buy. Rather than spending months building elaborate solutions before testing the market, smart entrepreneurs create simple brochures and sales materials to gauge interest first. The CAOS challenge (Concept, Audience, Offer, Sales) helps test ideas in a commercial environment with minimal investment. Meet with 20-50 people, ask them to buy on the spot, and record their responses. The goal isn't necessarily sales but real-world feedback that only comes when you ask people to part with money.

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第9章

Building a Global Small Business

Building a business isn't about desks, computers or websites-you're in business to develop and commercialize assets. After discovering people will pay for your idea through the CAOS challenge, the real work begins: building a product ecosystem and team. At the heart of every business is a product-a consistent way of achieving a desired outcome that your customer wants. Look beyond commodities to see what result you're really delivering. A Rolex isn't just a timepiece but "a conspicuous device that communicates status." Even services should be structured as repeatable products with distinct names. Instead of offering generic "tax advice," create named solutions like "Fixing Financial Mess" or "Exit for the Max." After working with thousands of small business owners, Priestley identified four flawed product strategies that lead to failure: 1. Only One Product or Service (OOPS) - Too brand dependent. The OOPS business offers customers a binary choice-take it or leave it. This creates a problem where either the price is too high for first-time buyers to feel comfortable, or it's priced low but requires enormous volume to be viable. 2. J-Curve - Too capital dependent. This dangerous model requires significant upfront investment before turning a profit. Restaurants exemplify this problem-requiring hundreds of thousands in setup costs and needing to sell thousands of meals monthly just to break even. 3. One-Stop Shop - Too systems dependent. One-stop shops try to offer countless products or customization options. While Amazon, Walmart and Spotify succeed with this model, small businesses typically can't handle the complexity. 4. Brokerage Model - Too time dependent. Brokerage businesses sell other people's value, connecting buyers and sellers without creating their own intellectual property. Despite generating millions in revenue, these ventures aren't worth much to investors because "you are the business." Instead, Priestley recommends the Ascending Transaction Model (ATM), which strategically combines four product types to generate substantial revenue while building lasting customer relationships: 1. Gifts are free products given with no strings attached-no contact details required, no money exchanged. They should be thoughtful, valuable and enticing, showing your business's brilliance while opening people to your world of value. 2. Products for Prospects (PFP) let potential customers try your business with minimal commitment. These low-cost offerings provide quick wins or first-hand experiences-like a free legal consultation, a car dealership event, or a home study kit. 3. Core Offering is what you're famous for-the products that deliver full, remarkable solutions to customer problems. Unlike gifts or PFPs, these must be profitable, typically generating at least 1000 per client annually to sustain a viable business. 4. Products for Clients (PFC) are sold to existing customers who've already purchased your core offering and want to continue the journey. These highly profitable additions leverage established relationships where acquisition costs are already covered. The four product types create a seamless customer journey from initial awareness to deep engagement. Having the four product types isn't enough-you need the "glue" that connects them into a functioning ecosystem: lead-capture processes, sales conversations, and servicing processes that deliberately exceed client expectations.

第10章

The Seven-Stage Journey into the Entrepreneur Revolution

Even with everything in place, entrepreneurs face a predictable journey when transitioning from the industrial age to the Entrepreneur Revolution. The journey begins with three distinct levels of work: Level 1: The Newbie The newbie stage is characterized by fresh enthusiasm and a learning mindset. As an apprentice, your job is not just to master skills but to identify improvement opportunities and connect with potential future team members. Level 2: The Worker After apprenticeship, you become functional and ready to create value for those organizing your labor. Most people remain in this comfort zone, bouncing between apprentice and worker roles throughout their careers. Level 3: Self-Employed Self-employment seems exciting but brings unexpected challenges. Workers are conditioned to believe value comes from functionality, so they create more work for themselves as entrepreneurs. They suddenly must handle sales, accounting, IT, workflow management, strategy, and daily operations-roles they never considered as employees. The vast majority of society remains in the worker levels, but moving beyond into the "play" category is how you begin living in the Entrepreneur Revolution: Level 4: Key Person of Influence The transition to Key Person of Influence happens when self-employed individuals stop seeing themselves as functional and start seeing themselves as vital. They become valuable for who they are, not what they do. KPIs have clear vision, credibility, and attract resources effortlessly. Level 5: Campaign-Driven Enterprise As Key Persons of Influence attract opportunities with larger distribution channels and established brands, they can create campaign-driven enterprises (CDEs). These businesses thrive through exciting promotions, events, and launches that capitalize on emerging opportunities. Level 6: The Global Small Business The GSB represents the ultimate entrepreneurial goal-a small business of 6-12 people that punches far above its weight. Not tied to geography but defined by ideology, it can trade globally with anyone sharing its outlook. Level 7: Making a Difference Enterprise (MADE) After building a successful GSB, entrepreneurs discover they have influence, money, time, and purpose. This naturally leads to wanting to leave a positive legacy through direct business impact or through politics, media, or philanthropy. Each level represents a crucial developmental stage. While you may be eager to reach higher levels, progress happens faster when focusing on advancing one level at a time.

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第11章

From Industrial Revolution to Entrepreneur Revolution

The Entrepreneur Revolution represents a fundamental shift toward reclaiming our humanity after the dehumanizing effects of the Industrial Revolution. At its core is love-not in a sentimental way, but as a practical business necessity. For a business to survive in the future, you must love what you do, your team must love working there, your clients must love buying from you, and your community must love having your business. This represents the third major economic shift in human history: The Age of 'Hands' For thousands of years, humanity thrived through manual dexterity and tool-making. Our precise manipulation of objects allowed us to shape the world-crafting weapons, ploughs, and looms that ensured our survival. Society's most admired individuals were those with physical strength and precision. The Age of 'Heads' The Industrial Revolution displaced workers as machines surpassed human dexterity. Power shifted to the thinking men: Carnegie with his steel process, Rockefeller with oil distribution, Morgan with finance, and later Walton with Walmart, Kamprad with IKEA, Gates with Microsoft. The highest-paid became thinkers-lawyers, accountants, scientists, managers. The Age of 'Hearts' We've now entered an era where technology outperforms human thinking-software replacing accountants, websites replacing managers, AI mastering chess in hours and outperforming engineers. Simultaneously, a new "technology of intimacy" has emerged through social networks, where sharing experiences creates billion-dollar businesses. The most successful companies now discuss "love" in boardrooms, asking how they can make people love working with them, shopping with them, and talking about them. Your job in this new economy is to love what you do-combining passion, value, and profit in the entrepreneur sweet spot. While creating something remarkable might seem daunting initially, the experience is actually energizing rather than draining. Unlike consumption, which requires energy to digest or maintain, creation allows energy to flow through you, making you feel joyous and alive. This explains why self-made billionaires rarely retire-they're engaged in the joy of creating rather than the burden of consuming. Steve Jobs, despite his cancer diagnosis, chose to spend his final years creating rather than retiring because the process itself was fulfilling. Contrast this with lottery winners who often become depressed as they exhaust themselves consuming everything they ever wanted. It's time to shift from consumption to creation in every aspect of life. Stop reading books and write your own. Stop attending events and plan your own. Stop reading news and create something newsworthy. Stop looking for answers and start answering questions for others. Stop buying products and start creating your own. When you fill your day with consumption, you burn out. When you replace consumption with creation, you gain energy and can truly make the most of these exciting times.

★★★★★

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100万人以上の学習者に愛用されています

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『起業家レボリューション』の主要テーマ

industrial age transition
global small business
passion monetization
digital democratization
micro-niche strategy

『起業家レボリューション』の名言

Entrepreneurs talk about product launches, technology, and freedom.
Passions become businesses.
Entrepreneurs don't "work hard"-they create.
Schools fail to teach children to follow passion and curiosity.
Business rewards those who find answers quickly and innovate with them.

『起業家レボリューション』の登場人物

Daniel PriestleyAuthor and entrepreneurship strategist

著者について

『アントレプレナー・レボリューション（Entrepreneur Revolution）』のベストセラー著者であるダニエル・プリストリーは、世界的に認められた起業家であり、ビジネス成長戦略家です。20年以上の経験を持ち、英国、オーストラリア、シンガポールでDent GlobalやScoreAppなど、起業家の影響力拡大を支援する数百万ドル規模の事業を構築してきました。彼の活動は、現代の起業家精神、デジタルトランスフォーメーション、パーソナルブランディングに焦点を当てており、これらは競争の激しい市場で成功するためのフレームワークを読者に提供する『アントレプレナー・レボリューション』の中心的なテーマとなっています。

多作な思想的リーダーであるプリストリーは、『キー・パーソン・オブ・インフルエンス（Key Person of Influence）』や『オーバーサブスクライブド（Oversubscribed）』など、ビジネス教育のカリキュラムで定番となっている高く評価された著書を複数執筆しています。彼の洞察は『アントレプレナー（Entrepreneur）』誌に定期的に掲載され、世界中の組織でワークショップや基調講演を行っています。「KPIメソッド」や「スコアカード・マーケティング」システムの創始者として、彼の戦略はスタートアップからフォーチュン500企業まで幅広く採用されています。

『アントレプレナー・レボリューション』は、一流の起業家たちとのコラボレーションから得られた、プリストリー独自の戦術的アドバイスとモチベーションを高めるストーリーテリングを凝縮したものです。『24アセット（24 Assets）』や『ブートストラップ・ユア・ビジネス（Bootstrap Your Business）』を含む彼の他の著作は、複雑なビジネス概念を実行可能なステップへと変換するという彼の評判をさらに確固たるものにしています。12言語に翻訳された彼の著作は、50万人以上のプロフェッショナルが自らの起業の旅を再構築する力を与えてきました。

起業家レボリューションの要約をダウンロード

起業家レボリューションの要約をPDFまたはEPUBで無料でダウンロード。印刷やオフラインでいつでもお読みいただけます。

他のユーザーのお気に入り

Oversubscribed

Daniel Priestley

24 Assets

Daniel Priestley

Disruptive Innovation

Clayton M. Christensen

The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career

Reid Hoffman & Ben Casnocha

New to Big

David Kidder

The Entrepreneur Roller Coaster

Darren Hardy

People Over Profit

Dale Partridge

Reinvent yourself

James Altucher

この本に関するよくある質問

学習プラン

Entrepreneurship

This comprehensive guide is designed for aspiring founders and leaders looking to transition from initial idea to a scalable enterprise. It provides the essential roadmap for navigating the high-stakes journey of building, funding, and leading a modern business.

5 h 18 m•4 セクション

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Inspiring Entrepreneur Models

This learning plan is essential for aspiring entrepreneurs and business builders who want to move beyond theory and learn from proven success models. It's designed for anyone ready to launch their own venture or scale an existing business, combining inspirational stories with actionable frameworks across every stage of the entrepreneurial journey.

5 h 45 m•4 セクション

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The Billionaire Mindset: From Frustration to Manifestation

This plan is designed for ambitious professionals feeling stuck in their current career trajectory. It bridges the gap between emotional intelligence and strategic execution, making it essential for anyone ready to transition from frustration to high-level success.

3 h•4 セクション

学習プラン

The Unshakable Founder Mindset

This learning plan is designed for ambitious entrepreneurs who need to balance mental fortitude with aggressive market disruption. It combines ancient philosophy with modern scaling strategies to help founders build resilient, inclusive, and high-growth companies.

1 h 30 m•3 セクション

学習プラン

The Architect of Influence

This plan is essential for creators and leaders who want to bridge the gap between having great ideas and building a profitable brand. It benefits anyone looking to master the psychology of persuasion, creative discipline, and digital monetization.

2 h 30 m•5 セクション

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The Systems Thinking Advantage for Founders

In the volatile world of startups, founders often fall into the trap of reactive management. This learning plan is essential for entrepreneurs who want to move beyond chaos by mastering the structural dynamics of their business. It is ideal for early-stage leaders aiming to build scalable, stable organizations through first-principles design.

1 h 30 m•3 セクション

学習プラン

The Student Solopreneur Blueprint

This blueprint is designed for ambitious students who want to launch a business without sacrificing their grades or financial stability. It provides a practical, low-risk roadmap for turning campus problems into profitable, automated ventures.

2 h•4 セクション

学習プラン

The Conqueror’s Code: Strategic Leadership

In an era of constant disruption, traditional management is no longer enough to sustain growth. This plan is designed for aspiring executives and entrepreneurs who need to blend bold vision with tactical agility and robust governance to build lasting organizations.

1 h 30 m•3 セクション

コロンビア大学卒業生がサンフランシスコで開発

LOVED BY

1,000,000+ curious minds.

4.7

avg rating

1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

BeFreedがウェブ上でどのように話題になっているかをもっと見る

コロンビア大学卒業生がサンフランシスコで開発

LOVED BY

1,000,000+ curious minds.

4.7

avg rating

1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

BeFreedがウェブ上でどのように話題になっているかをもっと見る

今すぐ学習の旅を始めよう

第5章

起業家レボリューション

概要『起業家レボリューション』の概要

1冊の本。さまざまな聴き方。

From Industrial Cogs to Entrepreneurial Visionaries

The Entrepreneur Revolution Is Happening Now

聴きながら、すべての言葉を目で追えます

Breaking Free From Industrial Age Thinking

Understanding Your Entrepreneur Brain

『起業家レボリューション』をもっと深く楽しむ

Ten Challenges to Awaken Your Entrepreneur Brain

Embracing the Entrepreneur Mindset

聴きながら、すべての言葉を目で追えます

The Three Keys to Entrepreneurial Success

Finding Your Entrepreneur Sweet Spot

『起業家レボリューション』をもっと深く楽しむ

Building a Global Small Business

The Seven-Stage Journey into the Entrepreneur Revolution

聴きながら、すべての言葉を目で追えます

From Industrial Revolution to Entrepreneur Revolution

『起業家レボリューション』を最後まで読み終えました

『起業家レボリューション』の主要テーマ

『起業家レボリューション』の名言

『起業家レボリューション』の登場人物

著者について

起業家レボリューションの要約をダウンロード

他のユーザーのお気に入り

この本に関するよくある質問

What is Entrepreneur Revolution by Daniel Priestley about?

Who should read Entrepreneur Revolution?

Why is Entrepreneur Revolution worth reading?

What is the Ascending Transaction Model (ATM) in Entrepreneur Revolution?

もっと見る

1,000,000+ curious minds.

1,000,000+ curious minds.

1冊の本。さまざまな聴き方。

From Industrial Cogs to Entrepreneurial Visionaries

The Entrepreneur Revolution Is Happening Now

聴きながら、すべての言葉を目で追えます

Breaking Free From Industrial Age Thinking

Understanding Your Entrepreneur Brain

『起業家レボリューション』をもっと深く楽しむ

Ten Challenges to Awaken Your Entrepreneur Brain

Embracing the Entrepreneur Mindset

聴きながら、すべての言葉を目で追えます

The Three Keys to Entrepreneurial Success

Finding Your Entrepreneur Sweet Spot

『起業家レボリューション』をもっと深く楽しむ

Building a Global Small Business

The Seven-Stage Journey into the Entrepreneur Revolution

聴きながら、すべての言葉を目で追えます

From Industrial Revolution to Entrepreneur Revolution

『起業家レボリューション』を最後まで読み終えました

他のユーザーのお気に入り

もっと見る

『起業家レボリューション』の概要