
In "Loonshots," Safi Bahcall reveals why groundbreaking ideas fail and how structural changes - not culture - nurture innovation. Nobel laureate-endorsed and praised by Richard Preston, it explains the "phase transitions" that transformed industries and won wars, including the radar that defeated Nazis.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
In 2003, cancer researcher Richard Miller developed a drug that pharmaceutical giants dismissed as dangerous lunacy - a "piranha molecule" that would never let go of its target. Despite widespread ridicule and financial struggles, Miller persisted. Years later, his drug ibrutinib produced response rates nearly ten times higher than standard therapy, leading to FDA approval and a $21 billion acquisition by one of the same pharma giants that had mocked him. This pattern repeats throughout history. Revolutionary ideas often face brutal rejection before changing the world. Why? The mystery lies in how organizations behave, not individuals. Nokia rejected engineers' proposals for an internet-ready touchscreen phone with an app store - only to watch Apple introduce exactly these features in the iPhone three years later, leading to Nokia's catastrophic $250 billion decline. The science behind this phenomenon parallels phase transitions in physics. Just as water molecules behave differently as liquid versus solid, people can act like risk-taking entrepreneurs in startups but project-killing conservatives in large companies. Nobel laureate Phil Anderson captured this with "more is different" - the whole becomes not just more than but fundamentally different from the sum of its parts. What makes organizations suddenly stop innovating? Two competing forces: stake and rank. In small groups, everyone's stake in outcomes is high while perks of rank are minimal. As organizations grow, stakes decrease while rank perks increase. When these forces cross, the system snaps and begins rejecting "loonshots" - ideas that seem crazy but might change everything.
『Loonshots』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Loonshots』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Loonshots』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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