Going on Offense by Behnam Tabrizi Summary
Overview of Going on Offense
In "Going on Offense," Stanford researcher Behnam Tabrizi reveals the innovation playbook used by Apple, Tesla, and Amazon. What separates thriving innovators from declining tech giants? This Wall Street Journal bestseller, praised by Harvard's Amy Edmondson, offers the blueprint modern leaders desperately need.
Similar books to Going on Offense
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
重要なポイント
When Success Becomes Your Greatest Vulnerability
Ericsson's CEO once sent his executives halfway around the world to study Silicon Valley's innovation secrets. That dinner conversation sparked a revelation: most companies treat innovation like a one-time vaccine shot, expecting immunity to last forever. But here's the uncomfortable truth-what got you to the top rarely keeps you there. Nokia dominated mobile phones until they didn't, their CEO famously lamenting, "We didn't do anything wrong, but somehow, we lost." They had mistaken operational excellence for adaptability, metrics for meaning. Think about it: Why do so many successful organizations become what Elon Musk calls places "where talent goes to die"? The answer isn't incompetence-it's complacency wrapped in past glory. Through studying twenty-six perpetually innovative companies and surveying nearly 7,000 global executives, a pattern emerges. Companies like Amazon, Apple, and Tesla don't just innovate once-they've built something deeper into their DNA. They've cracked a code that transforms innovation from an event into a way of being. This isn't about copying tech giants; it's about understanding the emotional and structural architecture that makes continuous reinvention possible, even if you only improve by 10-20%. The companies that thrive perpetually aren't lucky-they've architected systems where purpose fuels obsession, where talent sculpts culture, where boldness meets discipline, and where walls between people crumble under shared mission.
Purpose as Compass and Customer Obsession as Fuel
Sculpting Culture Through Talent and Standards
Awakening the Start-Up Mindset at Scale
Mastering Tempo and Strategic Rhythm
Balancing Boldness with Disciplined Risk Management
Demolishing Silos and Unleashing Collaborative Intelligence
クイックサマリーモード - 『Going on Offense』の要約を12分で読む・聴く
『Going on Offense』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
フラッシュカードモード - 『Going on Offense』から厳選した10の洞察
『Going on Offense』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。
エンタメモード - 『Going on Offense』のレッスンを26分のストーリーで
鮮やかなストーリーテリングを通じて『Going on Offense』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
パーソナライズモード - 『Going on Offense』の要約を0分で読む・聴く
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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