Emotional Design by Donald A. Norman Summary
Overview of Emotional Design
Why do some products captivate while others frustrate? Norman's groundbreaking "Emotional Design" reveals how aesthetics influence functionality. Featured in Wired and Scientific American, it revolutionized design thinking with its three-level framework. Discover why attractive things actually work better - a revelation reshaping industries worldwide.
Similar books to Emotional Design
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
重要なポイント
The Emotional Bond: Why We Love What We Love
Imagine owning a teapot that's completely unusable-handle and spout on the same side-yet you cherish it deeply. This paradox sparked Donald Norman's exploration into why we form emotional connections with everyday objects. His collection includes an unusable teapot, a beautiful Michael Graves design, and an ingeniously engineered brewing vessel. Yet despite owning these masterpieces, he typically uses a simple brewing ball while displaying the teapots as art that brightens his day. This contradiction reveals a profound truth: our relationship with objects extends far beyond functionality. The science behind this emotional connection is surprisingly concrete. When Israeli scientist Noam Tractinsky investigated why aesthetically pleasing ATMs were perceived as more functional despite identical operations, he discovered that positive emotions fundamentally change how our brains work. Psychologist Alice Isen's research confirmed that people in good moods think more creatively and solve problems more effectively. Even small mood enhancers-like receiving a modest gift or watching comedy-significantly improved problem-solving abilities. When we feel good, we explore more alternatives and become more tolerant of minor difficulties. This explains why attractive products genuinely work better for us-they put us in positive emotional states that enhance our cognitive abilities. The connection between beauty and function isn't just perception; it's neurochemistry.
The Three-Level Brain: How We Process Design
Beyond Utility: How Objects Become Meaningful
Visceral Design: The Power of First Impressions
Behavioral Design: The Joy of Effective Use
Trust and Anthropomorphism: Why We Love and Hate Our Devices
Making It Personal: From Products to Possessions
クイックサマリーモード - 『Emotional Design』の要約を9分で読む・聴く
『Emotional Design』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
フラッシュカードモード - 『Emotional Design』から厳選した10の洞察
『Emotional Design』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。
エンタメモード - 『Emotional Design』のレッスンを18分のストーリーで
鮮やかなストーリーテリングを通じて『Emotional Design』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
パーソナライズモード - 『Emotional Design』の要約を0分で読む・聴く
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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