
Ever wonder why some products frustrate you? Norman's design bible - endorsed by Steve Jobs - revolutionized how we interact with everyday objects. Discover the psychology behind intuitive design that transformed industries and made "user experience" a global obsession.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Have you ever pushed a door that should be pulled? Struggled with a shower control that seems designed by sadists? You're not alone-and it's not your fault. When people struggle with objects, blame the design, not the user. This revolutionary perspective transformed our relationship with everyday things. Before this insight, people blamed themselves when they couldn't figure out how to operate a device. Now we question the design instead. This shift in thinking has influenced everything from smartphone interfaces to kitchen appliances, empowering ordinary people to demand better from the products they use every day. The frustration with poorly designed objects stems from a fundamental disconnect between how things look and how they work. When form doesn't follow function, confusion inevitably follows. Good design answers two basic questions without words or trial and error: how does this object move, and how should I operate it? When these questions remain unanswered, we find ourselves trapped between glass doors in a post office, unable to determine which side to push because all visual cues have been hidden in pursuit of aesthetic "purity."
『The Design of Everyday Things』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『The Design of Everyday Things』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『The Design of Everyday Things』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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