
In "Do Design," Alan Moore reveals why beauty is the essential ingredient in everything we create. Endorsed by Eden Project's Tim Smit as "an excellent guide to the essence of beauty," this transformative handbook has inspired creators from Aesop to Automattic to design with intention and meaning.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
In a world of mass production and disposable goods, what if beauty isn't merely decorative but fundamental to our wellbeing? Alan Moore's "Do Design" presents a radical proposition: the objects we create shape who we become. This isn't just aesthetics-it's about intention, purpose, and how we relate to our world. When astronaut Edgar Mitchell viewed Earth from space during the third lunar landing, he experienced an overwhelming spiritual connection. Our fragile blue planet, suspended in void and protected by only a paper-thin atmosphere, revealed to him a profound truth: everything-sun, moon, earth, ourselves-consists of the same atomic material. "We're all stardust," he realized, echoing ancient wisdom. This cosmic perspective mirrors what theoretical physicist Frank Wilczek asks: Is the world a work of art? Einstein's relativity and Dirac's equation are described as beautiful precisely because they reveal fundamental truths through elegant symmetry. When we recognize beauty's transformative power, we begin to see design not as superficial styling but as the foundation of everything we create. Beautiful things are prepared with love, and the act of creating something beautiful brings good into the world. This simple act makes a profound statement: life is worthwhile.
『Do Design』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Do Design』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Do Design』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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