
Forget carrot-and-stick motivation-Paul Marciano's revolutionary RESPECT model transforms workplace culture by building genuine engagement. Endorsed by Tyco International's HR VP as "invaluable," this counterintuitive approach has leaders asking: Why do traditional rewards actually decrease motivation while respect-based strategies create lasting commitment?
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Imagine working in an organization where you're treated like a lab rat - perform well, get a reward; perform poorly, face punishment. Sound familiar? For decades, businesses have operated under this outdated paradigm, spending billions on incentive programs with disappointing results. The fundamental problem is treating humans like complex beings seeking meaning and respect. While Frederick Taylor once suggested "an intelligent gorilla" could handle factory work, modern employees expect much more than a paycheck - they want purpose, autonomy, and recognition. Despite overwhelming evidence supporting more sophisticated approaches to motivation, organizations stubbornly cling to reward-based systems that actually diminish performance over time. Motivation fluctuates with circumstances, but engagement represents something deeper - a commitment that persists regardless of external factors. Think of it like marriage versus casual dating. When equipment fails before a deadline, merely motivated employees say "Oh well, we tried" while truly engaged employees ask "What can we still accomplish?" Engaged employees demonstrate resilience, bring new ideas, take initiative, support team members, and most tellingly, "act as though they have ownership in the business." The financial impact is undeniable - higher engagement directly correlates with increased productivity, profitability, quality, efficiency, and customer satisfaction while reducing turnover, absenteeism, theft, and workplace accidents.
『Carrots and Sticks Don't Work』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Carrots and Sticks Don't Work』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Carrots and Sticks Don't Work』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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