
Forget everything you know about workplace motivation. "Primed to Perform" reveals why pay-for-performance actually destroys productivity. This New York Times bestseller introduces the groundbreaking ToMo Factor that transformed how industry leaders measure cultural strength. What if your incentives are secretly killing innovation?
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Two call center employees sit side by side, handling identical customer inquiries. One mechanically follows scripts, watching the clock until her shift ends. The other engages genuinely with callers, problem-solving creatively and leaving work energized. Same job, same pay, wildly different outcomes. What separates them isn't talent or training-it's the invisible force of motivation. Research tracking thousands of workers reveals a startling truth: why you work matters far more than what you work on. Companies understanding this principle don't just edge out competitors-they dominate them. Firms with exceptional cultures saw share values skyrocket 901% over eleven years versus a mere 74% for average cultures. Southwest Airlines has achieved 42 consecutive profitable years in an industry plagued by bankruptcies. The secret? They've cracked the code on what truly drives human performance.
『Primed to Perform』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Primed to Perform』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Primed to Perform』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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