What is *Primed to Perform* by Neel Doshi about?

*Primed to Perform* explores how workplace motivation drives performance, introducing the Total Motivation (ToMo) model. Authors Neel Doshi and Lindsay McGregor argue that direct motivators like *play, purpose, and potential* fuel high performance, while indirect motivators like *emotional pressure, economic pressure, and inertia* undermine it. The book provides actionable strategies for building cultures that prioritize adaptive problem-solving over short-term rewards.

Who should read *Primed to Perform*?

This book is ideal for leaders, HR professionals, and managers seeking data-driven methods to improve team performance. Entrepreneurs, consultants, and anyone interested in workplace psychology will benefit from its research-backed insights into motivation. It’s particularly relevant for organizations struggling with employee engagement or outdated reward systems.

Is *Primed to Perform* worth reading?

Yes, *Primed to Perform* is praised for blending academic rigor with practical frameworks, making it a standout guide for modern leadership. Its use of real-world case studies (e.g., Wikipedia’s volunteer-driven model) and quantifiable metrics like the ToMo score offers tangible tools for culture transformation.

What are the six motivators in *Primed to Perform*?

The book identifies **three direct motivators**: - **Play**: Intrinsic enjoyment of work - **Purpose**: Alignment with a greater mission - **Potential**: Work as a stepping stone to future growth And **three indirect motivators**: - **Emotional pressure**: Fear of disapproval - **Economic pressure**: Financial incentives/threats - **Inertia**: Habual compliance without conscious choice

How does *Primed to Perform* explain the "cobra effect"?

The "cobra effect" illustrates how reward systems backfire. In colonial India, a bounty for dead cobras led to cobra farming, worsening the problem. The authors use this analogy to argue against relying on economic incentives, which often breed counterproductive behaviors instead of genuine engagement.

What is the Total Motivation (ToMo) model?

The ToMo model quantifies how well an organization’s culture fosters direct motivators. By measuring employees’ reasons for working (e.g., “I enjoy the challenge” vs. “I need the paycheck”), leaders can identify cultural strengths and weaknesses. High ToMo scores correlate with adaptability, innovation, and long-term success.

How can leaders build high-performance cultures using *Primed to Perform*?

The book recommends: 1. Eliminating indirect motivators like rigid bonuses or fear-based management. 2. Amplifying direct motivators through autonomy, purpose-driven projects, and skill-growth opportunities. 3. Redesigning processes (e.g., hiring, feedback) to align with the ToMo framework.

What criticisms exist about *Primed to Perform*?

Some critics argue the ToMo model oversimplifies complex workplace dynamics. Others note that implementing its strategies requires significant cultural overhaul, which may be challenging for large, traditional organizations. However, the book’s data-driven approach mitigates these concerns with measurable case studies.

マインドセット・マネジメント

ニール・ドシ

4.15(716 Reviews)

『マインドセット・マネジメント』の概要

職場のモチベーションに関するこれまでの常識はすべて忘れてください。『Primed to Perform』は、成果主義がなぜ実際には生産性を損なうのかを明らかにしています。このニューヨーク・タイムズ紙のベストセラーは、業界のリーダーたちが文化の強さを測定する方法を一変させた画期的な「ToMoファクター（対抗的動機因子）」を紹介しています。あなたの会社のインセンティブが、密かにイノベーションを阻害しているとしたらどうでしょうか？

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第1章

The Science of Motivation: Why We Work Determines How Well We Work

Have you ever wondered why some companies consistently outperform their competitors despite similar resources and talent? The secret lies not in what they do, but why they do it. When Southwest Airlines flight attendants deliver hilarious safety announcements or Apple Store employees genuinely prioritize customer needs over immediate sales, they're demonstrating the power of total motivation-a revolutionary framework that explains how the reasons behind our work dramatically affect our performance. Research analyzing thousands of workers across industries reveals a profound truth: why you work affects how well you work. This insight forms the foundation of "Primed to Perform," where authors Neel Doshi and Lindsay McGregor demystify the science of high-performing cultures. Their work shows that companies with exceptional cultures don't just marginally outperform competitors-they dominate them. Studies by Peters and Waterman demonstrated that companies with excellent cultures returned 1,300 percent over twenty years compared to the Dow's 800 percent, while Kotter and Heskett found firms with great cultures saw share values increase by 901 percent over eleven years versus just 74 percent for average cultures. What makes these remarkable differences possible? The answer lies in understanding the six fundamental motives that drive human performance and how they create or destroy adaptive capacity-the ability to innovate, solve problems, and respond to changing circumstances that ultimately determines organizational success.

第2章

The Motive Spectrum: Why We Work Shapes How Well We Work

Imagine two Boy Scouts learning chess. The first plays because he genuinely enjoys the game's challenge and strategy. The second plays solely to earn a merit badge. Who will develop greater skill? Research consistently shows the first scout will outperform the second-not because of greater talent, but because his motivation connects directly to the activity itself. This example illustrates the motive spectrum-a framework that organizes the six fundamental reasons people work into two categories: direct motives (connected to the work itself) and indirect motives (separated from the work). The three direct motives drive high performance: Play occurs when you engage in an activity simply because you enjoy it. It's the strongest motivator, creating curiosity, experimentation, and innovation. When Southwest Airlines encourages flight attendants to inject humor into safety announcements, they're activating play. Purpose arises when you value the work's outcome rather than the activity itself. A nurse enduring difficult tasks because she values patient health is driven by purpose. Potential emerges when you perform work because it leads to something personally important, like career advancement or skill development. An analyst mastering difficult analytics because it will help her become a consultant is motivated by potential. Moving further along the spectrum are three indirect motives that typically reduce performance: Emotional pressure drives work through feelings like disappointment, guilt, or shame. A student studying to avoid disappointing parents operates under emotional pressure. Economic pressure motivates work solely for rewards or to avoid punishment. When money becomes the primary reason for participation, performance typically diminishes. Inertia-working simply because you did it yesterday-leads to the worst performance of all. It explains why many employees stay in jobs they dislike for no good reason. Research by human performance experts reveals two critical insights: direct motives typically increase performance while indirect motives decrease it, and the more directly connected a motive is to the activity, the better performance becomes. Together, these insights define total motivation (ToMo)-the foundation of any high-performing culture. This science explains why a bank's call center experiment with low performers achieved remarkable results. By eliminating indirect motivators (removing incentive compensation and performance reviews), increasing play (removing scripts and creating problem-solving opportunities), and boosting purpose (assigning agents personal customers to support), the team achieved 200% better performance than the status quo.

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第3章

Total Motivation: Measuring the Cultural Magic

While most leaders recognize culture's importance, few can effectively measure it. The total motivation factor solves this problem by quantifying the six motives into a single metric from -100 to 100. This measurement has proven remarkably predictive across diverse contexts-from high school students who stayed in school (average ToMo: 17) versus dropouts (average ToMo: 2), to elite swimmers who remained active (ToMo: 48) versus those who quit (ToMo: 23). The metric's consistency across different fields demonstrates its universal applicability, whether in education, sports, or business environments. Southwest Airlines exemplifies high ToMo in action, scoring 41-nearly double its lowest-scoring competitor's 22. Despite being a low-cost carrier in a bankruptcy-prone industry, Southwest has achieved 42 consecutive profitable years. The company builds play into its culture through humorous customer interactions, like flight attendants singing safety instructions or telling jokes during flights, and screens for humor during hiring by asking candidates to share funny personal stories. It fosters purpose by limiting management layers to three or fewer between frontline workers and executives, and celebrating employees who deliver exceptional service through programs like "Heroes of the Heart." This high ToMo directly correlates with superior customer satisfaction compared to competitors, resulting in industry-leading customer loyalty rates and the lowest number of customer complaints per passenger. When measuring consistently admired companies like Southwest, Apple Stores, Starbucks, Nordstrom, and Whole Foods, the authors discovered that despite their different industries and traditions, all significantly outscored competitors on the total motivation factor. For instance, Apple Stores achieved a ToMo score of 38, while traditional electronics retailers averaged only 15. Starbucks maintained a ToMo of 35 across thousands of locations, demonstrating that high motivation can be scaled. This metric reveals which companies inspire higher ToMo across all locations and allows leaders to track cultural changes over time, providing actionable data for cultural improvement initiatives. The measurement system has also revealed surprising insights about workplace practices. Companies with rigid performance review systems typically scored lower on ToMo than those with more flexible feedback approaches. Organizations that emphasized individual bonuses showed lower overall motivation compared to those focusing on team-based rewards. These findings challenge traditional management practices and suggest new approaches to building high-performance cultures. But why exactly does total motivation drive better business outcomes? The answer lies in understanding what "performance" truly means in today's complex business environment, where employee engagement and emotional investment have become crucial differentiators in market success.

第4章

Rethinking Performance: Adaptive vs. Tactical

To understand how total motivation affects performance, we must reconsider what performance actually means. Many executives struggle to accept that indirect motivators like emotional and economic pressure can reduce performance, despite their apparent effectiveness in driving immediate action. Performance has two opposing components: tactical performance (executing a plan) and adaptive performance (diverging from the plan when necessary). While indirect motivators can improve purely tactical tasks, they severely impair adaptive performance-the ability to innovate, solve problems, and respond to changing circumstances. This explains why MIT students offered high financial incentives performed 95% better at simple key-pressing tasks but 32% worse at problem-solving math tasks. The "distraction effect" occurs because indirect motivators focus attention on the stakes rather than the work itself. When people are under pressure, they become distracted by thoughts about rewards or consequences rather than focusing on the task, leading to choking precisely when performance matters most. Even more concerning is the "cancellation effect," where indirect motivators completely eliminate adaptive behaviors. In a study at the Max Planck Institute, toddlers who were rewarded for helping a researcher pick up dropped items later helped only 53% of the time, compared to 89% for unrewarded toddlers. The reward transformed a natural helpful instinct into a calculated transaction. Most damaging is the "cobra effect"-named after colonial India's failed cobra bounty program that led entrepreneurs to breed cobras for rewards. This occurs when people find the shortest path to alleviate pressure, even if it undermines organizational goals. Call center reps incentivized by call volume hang up on customers; salespeople driven by quarterly targets create end-of-quarter discounting cycles that erode margins and customer trust. As total motivation decreases, adaptive performance disappears and is ultimately replaced by maladaptive performance. The distraction, cancellation, and cobra effects combine into a perfect storm where tactical metrics may look good while total performance deteriorates. This pattern played out in the mortgage industry before the 2008 crisis, where loan officers focused exclusively on volume metrics while ignoring quality and risk.

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第5章

The Yin and Yang of Performance

Strategy and culture function like yin and yang-complementary forces that together create complete organizational performance. Strategy provides direction, focusing organizational energy on critical targets with strength and precision, while culture enables the essential agility to react to the unpredictable nature of business environments. As management guru Peter Drucker famously noted, "culture eats strategy for breakfast," but the ideal approach is not either/or-they should be deliberately designed and implemented together to create sustainable success. Even in seemingly routine operational environments like water treatment plants, where processes appear standardized, total motivation drives adaptive performance in crucial ways. Professor Adam Grant's groundbreaking research demonstrated that employees with higher direct motives consistently developed better techniques for preventing equipment failures and suggesting new safety protocols. In controlled experiments across multiple industries, participants primed with play and purpose generated 30% more creative solutions than control groups without these motives-definitively proving that motives cause adaptability, not the reverse. This finding held true across different organizational contexts, from manufacturing to professional services. This pattern remarkably mirrors natural systems, particularly in social insects. Termites, despite their physical limitations and tiny size, are among the most successful land animals on Earth by total biomass. Their complex communities demonstrate emergence-where individual components self-organize into systems far more sophisticated than the sum of their parts. Without centralized leadership or explicit coordination, termites build massive temperature-controlled structures spanning several meters in height, featuring sophisticated ventilation systems, fungus gardens, and nurseries. They constantly adapt to environmental changes and threats through collective intelligence and distributed decision-making. Human organizations can achieve similar levels of adaptive performance through what complexity theorists call "emergence"-but only when individuals are motivated by play (encouraging experimentation and innovation) and purpose (fostering a shared identity and mission). Wikipedia exemplifies this delicate balance, with its impressive 34 million articles and 76,000 active volunteer contributors demonstrating remarkable adaptability (correcting deliberate errors within hours) while maintaining tactical consistency (95% of articles eventually link to "Philosophy"). The platform's success stems from combining clear structural guidelines with the freedom for contributors to self-organize and innovate. Extensive research confirms that Wikipedia contributors follow the principles of the motive spectrum: direct motives (play, purpose, and potential) correlate positively with both contribution levels and quality, while indirect motives (emotional pressure, economic pressure, and inertia) correlate negatively with sustained participation. Importantly, while all motives increase self-reported satisfaction levels, only direct motives drive actual performance improvements and sustained engagement-proving why employee satisfaction scores alone aren't a reliable measure of cultural strength. This insight has profound implications for how organizations should measure and manage their cultural health. The interplay between strategy and culture creates a dynamic system where both elements must be aligned and reinforcing. Organizations that excel at this alignment, like Southwest Airlines or Toyota, demonstrate how strategic clarity combined with a strong, adaptive culture creates sustainable competitive advantage through both consistent execution and continuous innovation.

第6章

The Blame Bias: Why Great Cultures Are Rare

If the science of total motivation is so compelling, why do indirect motives still dominate organizational culture? One key reason is our fundamental "blame bias"-we tend to attribute outcomes to individuals' personal characteristics rather than situational factors. This deeply ingrained cognitive bias makes us focus on changing people instead of improving the cultural context that shapes their behavior, often leading to misguided management approaches. A landmark 1972 study by Isen and Levin revealed that only 4% of people helped a stranger who dropped papers, but when callers found a dime in a phone booth beforehand, 88% helped. In a follow-up experiment, finding a dime increased the likelihood of mailing a stranger's unstamped letter from 10% to 76%. These dramatic results demonstrate how seemingly insignificant contextual changes can profoundly influence behavior. Similar studies have shown how environmental factors like room temperature, background music, and even the presence of others can significantly impact decision-making and prosocial behavior-yet we consistently resist believing context matters more than character. The blame bias leads organizations to focus disproportionately on "fixing" people through indirect motivators rather than improving culture. Leaders typically spend excessive time on performance evaluations, compensation adjustments, and hiring processes while neglecting systematic culture-building initiatives. This approach is fundamentally inefficient, as one executive noted: "Why would you water one blade of grass at a time when you can make it rain?" Organizations often invest heavily in individual development programs while ignoring the broader cultural environment that could naturally foster desired behaviors. The blame bias becomes self-reinforcing, making leaders believe their people "only care about money." Fascinating research by Chip Heath revealed that business school students ranked direct motivators (learning, skill development, purpose) as most important for themselves, but assumed customer service representatives were primarily motivated by indirect factors like pay and security. When actually surveyed, the representatives valued direct motivators just as much as the students did. This perception gap perpetuates ineffective management practices and reinforces cultural problems. To counter blame bias, successful organizations use the REAP model of feedback: Remember to assume positive intent, approaching each situation with genuine curiosity; Explain by developing five different scenarios that don't blame the individual, considering systemic and environmental factors; Ask what happened by mentioning specific observations without accusation or judgment; and Plan together to address root causes rather than symptoms. Toyota exemplifies this approach through "genchi genbutsu"-the practice of going to see problems firsthand in their actual context rather than making assumptions from a distance. This principle has become fundamental to their problem-solving culture and has been credited with much of their operational excellence. Organizations that overcome the blame bias typically see dramatic improvements in performance, innovation, and employee satisfaction. They shift resources from individual interventions to cultural improvements, creating environments where positive behaviors naturally emerge rather than trying to force them through external pressures.

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第7章

Frozen or Fluid: The Organizational Adaptability Challenge

Organizations need adaptability at every level to perform at their highest potential. Like water that flows into every nook and cranny, adaptive companies respond fluidly to changing conditions. Unfortunately, many companies become frozen-unable to adapt-or chaotic like steam that quickly escapes containment. Even highly educated leaders can inadvertently freeze their organizations. In an experiment with Harvard Business School students running virtual lemonade stands, those motivated by immediate profit-sharing (Indirect CEOs) experimented far less than those who would only earn profits in the second half of the simulation (ToMo CEOs). The ToMo CEOs tested new locations at nearly twice the rate (85% vs 48%) and ultimately earned 26% higher profits by being more adaptive and learning more about their business environment. Organizations face four critical crossroads where they can choose to remain fluid or freeze: 1. The Foundation - focusing only on product versus building both product and culture 2. The Scale-up - hiring for skills over cultural fit as the organization grows 3. Institutionalizing - implementing bureaucratic processes as the company exceeds 150 people 4. Renewal - responding to market saturation with rigid performance management rather than investing in adaptability When companies hit performance plateaus, they face a critical choice: double down on tactical performance or maintain adaptive capacity. Too many choose the first path, cutting R&D, damaging customer trust, and pressuring employees to focus solely on short-term results. This triggers a death spiral-as bureaucracy increases and total motivation drops, adaptive performance disappears, prompting even more indirect motivators that further freeze the organization precisely when fluidity is most needed. Studies confirm this pattern, with 80% of executives admitting they'd cut long-term investments when quarterly targets are threatened. The business environment's increasing volatility makes adaptation essential for survival, as evidenced by the S&P 500's average company lifespan shrinking from 45 to 17 years.

第8章

Building High-ToMo Cultures: The Six Culture Keys

Even deeply problematic organizational cultures can be transformed with the right scientific understanding and practical tools. The authors identify six key levers for building cultures that foster both tactical and adaptive performance: 1. Leadership Behaviors: Fire starter leaders maximize direct motives while minimizing indirect ones, creating teams with an average ToMo of 38 (compared to 14 for typical leaders). They provide time for experimentation, clarify performance standards, help employees see their work as meaningful, connect work to personal goals, ensure fair goals, evaluate performance holistically, and remove obstacles. Research with the Israel Defense Forces demonstrated that officers trained in total motivation leadership produced teams with better psychological outcomes and 20% better performance on practical tests. 2. Organizational Identity: A strong identity increases ToMo by up to 65 points through three elements: a compelling objective (the organization's purpose), a behavioral code (detailed guidelines for decision-making), and heritage (stories and traditions that make values credible). When participants in a handgrip experiment answered increasingly abstract "why" questions about their values, their performance improved by 18%, while those answering "how" questions saw performance decrease by 8%. 3. Role Design: The most powerful culture key (increasing ToMo by up to 87 points) involves designing jobs that enable a five-step adaptive performance cycle: understanding how your actions drive results, sparking curiosity, determining which ideas to pursue, having space for experimentation, and seeing if actions created expected impact. When Travelers insurance transformed its keypunching department by redesigning jobs rather than people, they saw 35% fewer errors, 24% less absenteeism, and 40% higher productivity. 4. Career Ladders: Traditional promotion systems create tournament-like competitions that destroy total motivation. Organizations should instead implement "a thousand ladders" with four principles: enable people to design personalized career paths, ensure each ladder culminates in a meaningful destination, clearly articulate skills needed for progression, and provide increasing opportunities for play, purpose, and potential as people advance. 5. Compensation Systems: Pay-for-performance is neither inherently good nor bad, but depends on implementation. Nine key questions help determine if pay-for-performance is right for your organization, assessing how valuable adaptive behaviors are and the likelihood that pay-for-performance will reduce total motivation. Alternatives include learn-to-earn systems that link compensation with skills and impact, and profit-sharing at team or organizational levels. 6. Community Building: Organizations should structure teams based on anthropologist Robin Dunbar's research on natural human group sizes: villages of about 150 people who share identity, bands of about 50 who share resources, hunting parties of about 15 who work toward common goals, and confidant groups of around 5 with deep trust. W.L. Gore & Associates exemplifies this approach by organizing people into groups smaller than 200, splitting them as they approach this limit in what they call "amoeba organization."

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第9章

Igniting a Cultural Movement

Building high-ToMo cultures requires using direct motivators rather than indirect ones. As Martin Luther King Jr. said, "Darkness cannot drive out darkness; only light can do that." The process of culture change must itself create play, purpose, and potential rather than pressure. This means leaders must model the behaviors they wish to see, creating environments where experimentation is encouraged and mistakes are viewed as learning opportunities. The NUMMI plant transformation stands as a powerful testament that it's never too late to change a toxic culture. When Toyota reopened GM's notoriously dysfunctional Fremont factory in 1984, they kept 85% of the original workforce-people who had previously sabotaged vehicles and abused substances on the job. The plant had been known for having one of the worst labor-management relationships in the industry, with daily grievances and frequent strikes. By focusing on total motivation rather than fear, Toyota achieved 49% higher productivity within two years. They sent workers to Japan in small teams to learn concepts like hansei (reflection) and kaizen (continuous improvement), helping them experience play and purpose at work. Workers were empowered to stop the production line if they spotted quality issues, demonstrating trust and shared responsibility. The transformation went beyond manufacturing processes. Toyota introduced quality circles where workers could suggest improvements, implemented a team-based structure that fostered collaboration, and created a culture where every employee felt their voice mattered. The results were remarkable: absenteeism dropped from over 20% to 2%, quality metrics surpassed other GM plants, and employee satisfaction soared. Despite Toyota sharing these "keys to the kingdom," GM failed to replicate the success because they focused on copying physical elements rather than understanding the underlying cultural transformation. They implemented lean manufacturing tools but missed the essential human elements that made NUMMI successful. This highlights a crucial insight: high-performing cultures aren't about superficial perks or processes, but about creating environments where people are motivated by play, purpose, and potential rather than pressure, economic incentives, or inertia. In today's world of increasing volatility, uncertainty, complexity, and ambiguity (VUCA), organizations that build high-ToMo cultures gain a decisive competitive advantage. Companies like Patagonia, Netflix, and Southwest Airlines demonstrate how strong cultures drive sustainable success. They not only outperform their peers financially but create more meaningful work experiences that bring out the best in people. These organizations show higher innovation rates, better customer satisfaction, and lower turnover. As the authors note, "Our mission is to create a world where every person performs at their highest level and every organization becomes an inspiring, adaptive, thriving workplace." This vision becomes increasingly critical as younger generations enter the workforce seeking meaning and purpose in their work, not just a paycheck. The transformation to a high-ToMo culture requires sustained commitment from leadership, authentic communication, and a willingness to fundamentally rethink how work gets done. It's about creating systems that naturally encourage collaboration, creativity, and continuous learning while minimizing fear-based motivation and short-term thinking.

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『マインドセット・マネジメント』の主要テーマ

total motivation
motive spectrum
adaptive performance
organizational culture science
direct versus indirect motives

『マインドセット・マネジメント』の名言

Play occurs when you engage in an activity simply because you enjoy it.
Inertia-working simply because you did it yesterday-leads to the worst performance of all.
Direct motives typically increase performance while indirect motives decrease it.
Few can effectively measure culture's importance.

『マインドセット・マネジメント』の登場人物

Neel DoshiCo-author and expert on high-performing cultures
Lindsay McGregorCo-author and researcher of total motivation
PetersResearcher who studied corporate culture returns
WatermanResearcher who studied corporate culture returns
KotterResearcher who analyzed firm share value increases

著者について

ニール・ドシ（Neel Doshi）は、『ニューヨーク・タイムズ』のベストセラーとなった共著『Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation』の著者であり、組織文化とパフォーマンス科学における第一人者です。マッキンゼー・アンド・カンパニーのパートナーを務め、受賞歴のあるテック系スタートアップの元CTOでもあるドシは、行動経済学、心理学、そして実践的なビジネス経験を組み合わせ、職場のモチベーションを突き動かす要因を解明しています。彼が共同設立した文化変革コンサルティング会社「Vega Factor」での活動を通じて、世界中の組織がデータに基づいた戦略を導入し、適応力の高いハイパフォーマンスなチームを構築する支援を行ってきました。

モチベーションとリーダーシップに関するドシの洞察は、『Entrepreneur』誌、ハーパーコリンズの出版物、そして彼が機械学習やロボティクスプロジェクトに貢献しているAmazonの研究イニシアチブなどで取り上げられています。『Primed to Perform』のほか、彼は『Agile: The Insights You Need from Harvard Business Review』の共著者でもあり、学術的理論と現実のビジネス応用を繋ぐ架け橋としての評価を確立しています。彼のフレームワークは、フォーチュン500企業や、彼がMBAを取得したウォートン・スクールなどの機関で活用されています。

『Primed to Perform』は組織開発における不可欠なリソースとなっており、多言語に翻訳され、GoogleやAmazonを含む業界のリーダーたちに採用されています。

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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

BeFreedがウェブ上でどのように話題になっているかをもっと見る

コロンビア大学卒業生がサンフランシスコで開発

LOVED BY

1,000,000+ curious minds.

4.7

avg rating

1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

BeFreedがウェブ上でどのように話題になっているかをもっと見る

今すぐ学習の旅を始めよう

第5章

マインドセット・マネジメント

概要『マインドセット・マネジメント』の概要

1冊の本。さまざまな聴き方。

The Science of Motivation: Why We Work Determines How Well We Work

The Motive Spectrum: Why We Work Shapes How Well We Work

聴きながら、すべての言葉を目で追えます

Total Motivation: Measuring the Cultural Magic

Rethinking Performance: Adaptive vs. Tactical

『マインドセット・マネジメント』をもっと深く楽しむ

The Yin and Yang of Performance

The Blame Bias: Why Great Cultures Are Rare

聴きながら、すべての言葉を目で追えます

Frozen or Fluid: The Organizational Adaptability Challenge

Building High-ToMo Cultures: The Six Culture Keys

『マインドセット・マネジメント』をもっと深く楽しむ

Igniting a Cultural Movement

『マインドセット・マネジメント』を最後まで読み終えました

『マインドセット・マネジメント』の主要テーマ

『マインドセット・マネジメント』の名言

『マインドセット・マネジメント』の登場人物

著者について

マインドセット・マネジメントの要約をダウンロード

他のユーザーのお気に入り

この本に関するよくある質問

What is Primed to Perform by Neel Doshi about?

Who should read Primed to Perform?

Is Primed to Perform worth reading?

What are the six motivators in Primed to Perform?

もっと見る

1,000,000+ curious minds.

1,000,000+ curious minds.

1冊の本。さまざまな聴き方。

The Science of Motivation: Why We Work Determines How Well We Work

The Motive Spectrum: Why We Work Shapes How Well We Work

聴きながら、すべての言葉を目で追えます

Total Motivation: Measuring the Cultural Magic

Rethinking Performance: Adaptive vs. Tactical

『マインドセット・マネジメント』をもっと深く楽しむ

The Yin and Yang of Performance

The Blame Bias: Why Great Cultures Are Rare

聴きながら、すべての言葉を目で追えます

Frozen or Fluid: The Organizational Adaptability Challenge

Building High-ToMo Cultures: The Six Culture Keys

『マインドセット・マネジメント』をもっと深く楽しむ

Igniting a Cultural Movement

『マインドセット・マネジメント』を最後まで読み終えました

他のユーザーのお気に入り

もっと見る

『マインドセット・マネジメント』の概要